Shameless Self-Promotion: DIY SEO. (Search Engine Optimization). Peggy Duncan. Personal Productivity Expert. Pizzazz! Dynamic! Knows her stuff! These are.
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But less is definitely more when it comes to certain aspects of your online marketing efforts. Shorter, concise pages will help customers and draw their attention without leaving them bored. Having less keywords on a page is always better than keyword stuffing.
If you can get your point across in words, why would you do it in ? Think of social media and networking like the other components that will make your beach party shine. Pictures, PDFs, videos and sound clips are all interesting complements to your content. Google Correlate is a free tool that is great for keyword advertising research. The purpose of this tool is to give you correlations related to certain keywords.
The graph below shows the correlation of the two keywords and their peak times. Are you surprised that it occurs around the holiday season of December? The closer to 1 you get, the more closely correlated the terms will be. Google Correlate works by scraping raw search data and presenting you with the results.
In some cases, you might get weird and unrelated search results — so you can try it out for yourself and play around with the results by state and time series. You can even log in and save certain keywords so that you can track them and see how it changes overtime. This is a great tool for bloggers and brands who want more information about consumer behavior. It can also help if you need alternate keywords or inspiration. When used with Google Trends , it can give you better insight when it comes to your online marketing campaigns.
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The best part is that you can search for brands and see state and seasonal demand for certain products. Type in Nike, Sony, and other big brands to see results. Why else would there be a Diagnostics section of Webmaster Tools, where you can edit duplicate descriptions and tags? Google is doing you a favor by telling you, hey — you might want to take a look at these and fix it!
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Here are a few things you should try to aim for when writing unique meta descriptions for the pages on your website:. Many people may not know or care all together. Apparently, when you use this service to upload and share your photos, Twitpic has permission or rather, given itself permission to pass your photos off to third parties. Many people speculate that Twitpic has added this to its terms in an attempt to make money from photos tweeted by celebrities or photos tweeted of celebrities. Or maybe even breaking news stories?
No holidays to promote your business? This w eek is official Burger Week at a local Eagle Rock hotspot. The Oinkster, has made quite a name for itself by taking on signature classics of other famous hamburger joints — such as the Big Mac and Umami Burger. If you check out Twitter search results, there are non-stop tweets as eager fans await another tasty burger of the day.
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This is a great promotional campaign because it can be translated well into so many different mediums. Although word spreads quickly through social media, this will also spark word of mouth recommendations. I look forward to people posting blog posts, Yelp reviews and Flickr pictures based on this magical burger experience.
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Remember, these will all help your business SEO -wise in the long run! It has been a top social media news story this week and for good reason. Oh yeah, and they also promise not to store your Facebook information. This ad campaign is successful because it reminds users WHY they want to use your product in the first place. Schedule weekly or at least monthly updates.
Content does not need to be text. For example, an architectural firm could publish photographs of its projects with short textual descriptions. Realtors could publish weekly video bulletins with transcripts. Publishing content that is tailored to the consumption habits of your target audience is the goal.
Link authority is a major component of SEO, but purchasing links is forbidden by Google, Bing, and other search engines. If you have PR representatives, coordinate with them so as to not invalidate their efforts.
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Google advises site owners to build compelling websites that users want to tell their friends about — sites that users visit over and over. These pieces then become conversation starters with different sites, as an enticement for them to write about or link to. The competitive research in step two, above, comes in handy here because you now have an idea of the most influential and best-ranking sites to approach. Join Twitter and one or two other social media platforms. Social media enables you to connect with your customers and prospects and offers an audience for your content.
Understanding and nurturing these relationships boosts your SEO in the long run. Increasing the exposure of your content also increases the likelihood that some of those viewers will blog about it or link to it. The importance of analytics in digital marketing is akin to financial reports in business.
Both are essential to track performance. Perhaps, the scary thing about it is the element of the unknown and needing to have time and resources to monitor these social interactions. Why do you think big corporations have entire teams of people dedicated to social media? Hundreds of dollars later, all they got were a handful of irrelevant and disconnected Facebook updates. Social media is neither an afterthought or a business live saver, so make your decision wisely! Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles.
He loves coffee, good design, and helping businesses improve their look and getting found on the Internet. Discussion and engagement seems more natural and enthusiastic. I see that these sites are strong examples of what Ning excels in. Ning has differentiated itself from competitors and in a major way.
When you think about the purpose of social media, what first comes to your mind? The microblogger — When Twitter first came out, it was all about microblogging this and microblogging that. Today, Facebook, Tumblr , and LinkedIn are amongst the many that have their very own microblogging service. The customer service representative — Another great thing about social media is that you can keep tabs on what customers are saying about your brand and respond quickly.
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Did you know that customers can skip the waiting and awful hold music by tweeting their problems? Time Warner Cable , for example, has a team of staff members solely for this purpose. The promotion team — Customers love to be appreciated as much as they like good deals. This is where your social media strategy can focus on promotions.
From coupons to contests, this is the best way to drum up some good publicity and create customer interest in your brand. The social butterfly — Sometimes, social media is just that — social. Have you ever wondered why trending topics on Twitter seem so random? Savvy businesses are the ones who use this to their advantage and join in the most-talked about conversations. Which one do you think is most important and why? Many people think that social media is a cure-all to their business woes.
But rather, take the time to look at some top reasons why it might not be working out for you:. The best thing about social media is its potential to amplify your online presence. StumbleUpon, Reddit, Delicious, Digg… I could go on and on when it comes to social aggregation and bookmarking sites. Although these sites are all a little bit different from each other, Fark stands out on an off-beat class of its own.
This means all outrageous topics, from politics to humor. Have you used Fark and what do you think it can do for small business owners?