The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI

The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI. 1st Edition. By Leslie Moeller and Edward Landry Copyright.
Table of contents

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Slow Down, Sell Faster! Perfect Phrases for the Perfect Interview: The Social Media Management Handbook. The Loyalty Leap for B2B. New Product Development For Dummies. Real Business of IT.

Editorial Reviews

Perfect Phrases for Presenting Business Strategies. Manager's Guide to Business Planning. ROI of Social Media. Changing the Sales Conversation: Connect, Collaborate, and Close. Go To Market Strategy.

The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI

The Project Management Coaching Workbook. International Institute for Learning. Powerful Tools for Leveraging a Changing Workforce. People Analytics in the Era of Big Data. Using the Project Management Maturity Model. Managing Business Analysis Services.

The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI

Designing a Document Strategy. Human Resources Management Success: The Ulrich Collection 3 Books. Playing Bigger Than You Are. Lean Sales and Marketing. Extract Value From Consultants: Reinventing Interactive and Direct Marketing: Perfect Phrases for Perfect Hiring: The Enterprise Business Analyst. The Business of Me. How Successful Organizations Implement Change.

The Product Managers Handbook, 3E. How to write a great review. The review must be at least 50 characters long. The title should be at least 4 characters long. Your display name should be at least 2 characters long. The Four Pillars of Profit-Driven Marketing is the first book to offer a practical, proven framework that helps marketers capture the metrics essential to determining ROI and use them to develop an overall marketing strategy based on accurate ROI figures.

You'll learn how to: By successfully integrating analytic firepower, decision support, processes, and people development, you will optimize your marketing dollars, better connect with customers, and watch your returns grow dramatically. Finally, the mystery of marketing ROI is solved. Sponsored Products are advertisements for products sold by merchants on Amazon. When you click on a Sponsored Product ad, you will be taken to an Amazon detail page where you can learn more about the product and purchase it.

To learn more about Amazon Sponsored Products, click here. Inside, you'll find the secrets to maximizing return on every marketing dollar spent by combining modern measurement technologies and contemporary organizational design. If you think brand building is too important to waste money on, commit yourself to the strategic imperatives outlined in this valuable book today. He focuses on strategy development, business transformation, and sales and marketing eff ectiveness across a broad range of consumer businesses. Would you like to tell us about a lower price?

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