Managing the Presidents Message: The White House Communications Operation

Managing the President's Message. The White House Communications Operation. Martha Joynt Kumar. Winner, Richard E. Neustadt Award, Presidency.
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  4. Managing the President's Message.
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Managing the President's Message

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They even win elections! Start here for the art of persuasion A powerful holocaust memoir that will leave you breathless and heartbroken, yet, inspired and hopeful! How could a young child survive all this? Ted Turner's Improbable Empire "Kumar has nailed it. Bush Martha Joynt Kumar is a professor of political science at Towson University and the author and coauthor of several books on the media and the presidency, including the classic Portraying the President: Johns Hopkins University Press; New ed.

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Get fast, free shipping with Amazon Prime. But that is exactly what Martha Joynt Kumar pulls off in her fascinating new book, which draws on her first-hand reporting, interviewing, and original scholarship to produce analyses of the media and communications operations of the past four administrations, including chapters on George W.

Managing the President's Message: The White House Communications Operation

Bush and Bill Clinton. She describes how the presidential Press Office that was once manned by a single presidential advisor evolved into a multilayered communications machine that employs hundreds of people, what modern presidents seek to accomplish through their operations, and how presidents measure what they get for their considerable efforts.

Laced throughout with in-depth statistics, historical insights, and you-are-there interviews with key White House staffers and journalists, this indispensable and comprehensive dissection of presidential communications operations will be key reading for scholars of the White House researching the presidency, political communications, journalism, and any other discipline where how and when one speaks is at least as important as what one says. Martha Joynt Kumar is a professor of political science at Towson University and the author and coauthor of several books on the media and the presidency, including the classic Portraying the President: Political science and journalism scholars will appreciate the rich detail and scholarship here.

Neustadt Award for best book on the presidency. The book is rich with detail regarding the Clinton and Bush communications and press operations Martha Kumar traces the history of the often fractious relationship between the White House and the press, the schemes each devises to cloak or reveal information; she tells why some succeed and others fail.

A valuable addition to a presidential book library.