Trusted Selling

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Why should people believe that your proposed solution really works? Make a list of the problems and then list how your product or service solves each problem.

Brad Tonini

Make a list of the resources your customer or client will have at their disposal when they purchase your product or service. Then gather testimonials, endorsements, case studies and anything else that will demonstrate your solution really works. So, make sure you really understand how you can help others solve their problems. And just about everyone wants to listen to music or watch videos these days, but not everyone is going to buy an Apple iPod, iPhone or iPad.

From “Selling” to “Serving” – 5 Steps to Becoming A Trusted Sales Adviser

For some the products are too expensive. People will only buy from or work with people they trust. These days, building trust begins by establishing a relationship with people who have the problems you are prepared to solve.


  • Hellbound Hearts?
  • The Sales Strategist!
  • The Other Way: Time, Gifts and Trust.
  • Editorial Reviews;

You build trust by getting testimonials, endorsements, or case studies from people who have benefited from your products or services. You can also build trust by demonstrating you have had success in the past. And you can build trust by offering knowledge, service, or even products for free so that your potential customers and clients have the chance to see how well you can help them solve their problems. You can read some of of my clients at https: To the extent you can show others that the risk that your product or service will not provide the promised value is very low, the more likely it is that people will be willing to invest in what you offer them.

One simple way to reduce risk is to offer a guarantee.


  • Nestorius: The 
Bazaar of Heracleides.
  • History of Autonomous Sicily (1947-2001) (Sicilian Studies).
  • Product details.

A guarantee allows the customer to see if the promise matches up to their experience. But you can reduce risk in other ways as well.

From “Selling” to “Serving” – 5 Steps to Becoming A Trusted Sales Adviser - Business HorsePower

Of course it does. Be decent to people—people prefer to buy from decent people.


  1. A Court Divided: The Rehnquist Court and the Future of Constitutional Law?
  2. Divorce-Proofing Your Marriage: 10 Lies That Lead to Divorce and 10 Truths That Will Stop It.
  3. Antique Marks (Collins Gem).
  4. Vers labîme ? (French Edition).
  5. Trusted Advisor Selling - Brad ToniniBrad Tonini;
  6. She is fine now, thanks. And she is much more likely to step onto an American Airlines plane in the future than to ever step foot back in that piano store.

    Trusted Advisor Selling

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    8 Ball Pool Coins Selling All Around The World

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    The Tension Between Sellers and Customers

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