Promotion and Public Relations: The Dynamic Manager’s Handbook Of Alternative Ways To Build Your Bus

We have prepared a public relations plan for the YouthBuild Providence Rhode Island area (along with a few business from other parts of the state as well ). We centered our plan around the mantra "Building The Foundation For Your .. as a way to help guide the process of recreating and scaling up the YouthBuild.
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This is accomplished from both the perspective of the salesperson and the Sales Manager. DeWitt, Diodati, HoyleThree credits. This will provide the student with both a multicultural sensitivity and a basic set of skills for functioning in specific Asian markets.

The course is grounded, but certainly not limited to, the major countries of the region: This will provide the student with both a multicultural sensitivity and a basic set of skills for functioning in specific European markets. This course is grounded, but certainly not limited to, the major countries of the region: The course also provides a perfect vehicle for profiling leading business marketing firms such as IBM, Cardinal Health, Cisco Systems, Dell Computer, and others that demonstrate best practices in marketing strategy.

Because more than half of all business school graduates are employed by firms that compete in the business market this is a relevant and useful field of study. Topics to be covered include: In this course, students will build on an interdisciplinary foundation of accounting, management, and marketing to address the problems and decisions of starting, growing, and managing a small business. Students will study the concepts and business models of electronic commerce as these relate to the development and implementation of successful Internet strategies.

Over the last half dozen years, organizations have shifted more of their marketing expenditures from traditional to digital marketing campaigns. And, within digital marketing, expenditures for campaigns that involve social media tactics have grown exponentially. Although specific social media platforms or channels such as MySpace, Facebook or Twitter may come and go; the underlying principles behind social media of engaging present and potential customers with content that they want to share with others are here to stay.

The course utilizes the basic elements of strategic marketing consumer, product, price, place, and promotion and relates them to the business of sports. Topics include the consumer as a sports participant and spectator, the fan cost index, sponsorships, endorsements, event marketing, sports advertisements, sports media, sporting goods, lifestyle marketing, and more. Students will explore the various channels for communication within the sport industry and how sport organizations communicate with their target markets and other stakeholders.

Areas of focus will include the use of public relations, television, radio, print media, as well as digital technologies. Special attention will be paid to how sport organizations leverage new technologies such as the internet, mobile technology, social networking, streaming video, and user-enhanced content. It provides the interning student with a valuable experiential learning opportunity, and includes field-based training experience in either the private, industrial, not-for-profit, or governmental sectors.

Students must attend weekly seminar meetings to complete regular academic assignments and process observations about the internship experience. Students complete a major paper that links theory in the field to the internship experience. The course provides hands-on experience and training, networking with professionals, and assessment of your personal career strengths and interests. During the faculty-led weekly seminar, students discuss how organizational behavior and management concepts apply to their individual placements.

University of the People

This internship may be paid or unpaid and it provides valuable experience, but does not offer academic credit. Linda Truong Marketing '19 Internship: I was then able to use these skills to complete my assignments in my internship at the Hanover, while learning more about the corporate world.

Mario Pizzeri Marketing '18 Internship: I also utilize HubSpot to maintain inbound marketing campaigns with blogs and content offers. There is an interesting array of opportunities in business, nonprofit organizations, government or corporate management training programs for marketing graduates. Students are also qualified to pursue an MBA or other graduate degree. I gained hands-on experience with event coordination and was able to work with corporate partners like Life is Good.

UoPeople Online Syllabus Repository (OSR)

This experience, my classes at Assumption and the faculty and staff all prepared me to accept a full-time offer with Amazon after graduation! Sales Representative at 3D Asset "The Assumption experience provided me with a small and engaging community atmosphere that allowed me to establish one-on-one relationships with professors.

I took a sales management class with Professor Hoyle where I learned how to conduct sales meetings and the strategies that go into being a successful sales representative. I also really enjoyed the mock business meetings. I also learned about the environment and intricacies associated with working at a startup company. A number of my Business courses prepared me for this experience, and I will transition into a full-time role with the company after graduation. Industrial Sales Representative at Saint-Gobain.

I also learned how to engage with a team and work together to reach an overall goal. Inside Sales Representative at Lionbridge onDemand. My most memorable event was the 40 under Forty Awards when I was given the opportunity to assist in writing 40 introductory speeches to introduce honorees as they walked down a red carpet.

Course Information

At my internship at Berry Insurance, I used blogs, email campaigns and social media to help the agency grow. Assumption College has truly helped me to secure the position I have today. I have been prepared not only inside the classroom, but for interviews, internships, and my career in business. My Internship with U-Haul was a great experience. I feel confident in the skills Assumption has helped me develop as I enter my career in sales.

The experience taught me the basics of public accounting and reaffirmed my choice to continue into this field after graduation. My Assumption experience has prepared me well to enter the workforce. My professors have challenged me to think critically on how to solve problems. By participating in clubs and holding various leadership positions at Assumption, I was able to gain various skills such as leadership, time management, and teamwork. Marketing Course Information Program Overview Successful marketers know how to address the fast-paced dynamics of a rapidly changing marketplace with creativity and insight.

Minor To earn a minor in marketing, students must take 7 business courses including 1 management course, 1 marketing course, 1 accounting course and 4 electives. Major in Marketing 17 Courses The major in Marketing is designed to provide the student with the educational background necessary to function successfully in sales, advertising, public relations, merchandising, product and brand management, and other marketing occupations. Michael Lewis Assistant Professor of Management.

Our students have held internships in a variety of organizations, including: Sales Advertising Public relations Merchandising Market research Product development Product management Brand management Social or cause marketing Recent employers include: Examples of graduate schools where Assumption business studies students have been accepted: Internship Blogs Dec 8, First of all, I had only been to NYC twice before and knew close to no one in the city. Then, when I arrived at my internship I was informed that they had gotten approval for a consultant for the same job I was assigned.

This meant half or more of the work I was supposed to be doing was no longer up for grabs. They said I would instead be working with social media, communications, and branding. My major is marketing, so I accepted this and took it head-on in order to improve my skills. This ended up working in my favor since I learned so much more than just marketing a sponsorship and a sporting event! To follow postings by your classmates or instructors, search on bu Finally, students are encouraged to go to CampusTweet.

Both the use of the hashtag bu and the CampusTweet site will allow you to follow the tweets of classmates and alumni of the University of the People. Learning Objectives and Outcomes:. Course Schedule and Topics. This course will cover the following topics in eight learning sessions, with one Unit per week.


  1. Two Coots in a Canoe: An Unusual Story of Friendship!
  2. Witch Baby and Me At School?
  3. Directions Against Covetousness, or Love of Riches, and Against Worldly Cares.
  4. .
  5. UoPeople Online Syllabus Repository (OSR): BUS Principles of Marketing.
  6. Deadly Obsession (Til Death);
  7. The Cambridge Companion to Gothic Fiction (Cambridge Companions to Literature).

The following is an outline of how this course will be conducted, with suggested best practices for students. During this peer assessment period, you are expected to provide details in the feedback section of the Assessment Form, indicating why you awarded the grade that you did to your peer. You are required to develop and post a substantive response to the Discussion Assignment in the Discussion Forum. A substantive response is one that fully answers the question that has been posed by the instructor.

Instructions for proper posting and rating are provided inside the Discussion Forum for each week. Discussion Forums are only active for each current and relevant learning week, so it is not possible to contribute to the forum once the learning week has come to an end. Failure to participate in the Discussion Assignment by posting in the Discussion Forum and responding to peers as required may result in failure of the course. The Learning Journal must be updated on a weekly basis, because its entries will be assessed by your instructor directly as a part of your final grade.

The Learning Journal will only be seen by your instructor.


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  • The Invention of God: The Natural Origins of Mythology and Religion!
  • Table of contents?
  • Contesting Globalization: Space and Place in the World Economy (RIPE Series in Global Political Econ.

    • The results of the Self-Quiz will not count towards your final grade. However, it is highly recommended that you complete the Self-Quiz to ensure that you have adequately understood the course materials. Along with the Reading Assignments, the results of the Self-Quiz should be used as part of an iterative learning process, to thoroughly cover and test your understanding of course material.

    You should use the results of your Self-Quiz as a guide to go back and review relevant sections of the Reading Assignments. Likewise, the Review Quiz will not count towards your final grade, but should also be used to assist you in a comprehensive review and full understanding of all course material, in preparation for your Final Exam. Lastly, the results of the Graded Quiz will count towards your final grade.

    Specific instructions on the format and content of the Graded Quiz will be provided by your instructor. The format of the Final Exam is similar to that of the quizzes, and may contain a combination of different question types. You will have one attempt to take the exam, and it will be graded electronically. Course Forum The Course Forum is the place to raise issues and questions relating to the course.

    It is regularly monitored by the instructors, and is a good place to meet fellow students taking the same course.

    Marketing | Assumption College

    While it is not required to participate in the Course Forum, it is highly recommended. Grading Components and Weights Each graded component of the course will contribute some percentage to the final grading scale, as indicated here:. Grading Scale This course will follow the standard point grading scale defined by the University of the People, as indicated here:. Grade Appeal If you believe that the final grade you received for a course is erroneous, unjust, or unfair, please contact your course instructor. This must be done within seven days of the posted final grade.

    For more information on this topic, please review the Grade Appeal Procedure in the University Catalog.

    Also, please note the following important points about course participation:. Academic Honesty and Integrity When you submit any work that requires research and writing, it is essential to cite and reference all source material. University of the People adheres to a strict policy of academic honesty and integrity. Failure to comply with these guidelines may result in sanctions by the University, including dismissal from the University or course failure.

    For more information on this topic, please review the Academic Integrity Policy in the University Catalog.