Lingerie Store Vintage Shop Start Up Sample Business Plan NEW!

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Table of contents

• 2.0 COMPANY
• Fashion Marketing Examples: 22 Successful Strategies From The Fashion Industry
• Top 20 Fashion / Clothing Business ideas & Opportunities | ProfitableVenture
• Top 20 Fashion / Clothing Business ideas & Opportunities
• Retail Clothing Line Business Plan

We will initially seek customers locally, but will increase our reach as we build our brand and secure our image.

Booming Boutique recognizes the importance of marketing. And to that end, we plan to promote our retail business with an ambitious, targeted marketing campaign, which will include a grand opening event, local media coverage, print advertising and a direct-mail campaign. Mathews has worked ten years in the retail industry, including four years as the manager of an antique furniture shop.

2.0 COMPANY

Our company will generate revenue from the retail sale of clothing and other merchandise. We will achieve month-to-month profitability within the first year. We are currently seeking additional funding from outside angel investors and business loans. Start-up funds will be used for renovations, inventory and operating expenses such as rent, utilities and payroll. Further, most of our initial investment will also be used to purchase retail equipment and inventory software — all of which will produce future benefits for the company. A small portion of our investment will be used to create an online clothing store.

There are inexpensive e-commerce tools that provide a very easy way to create an online boutique store where we can sell our fashions all over the world.

Booming Boutique will be located in downtown Pleasantville, Florida. We hold equal shares of ownership in the company. The Company is a new business aimed at providing women of the Baby Boom generation stylish clothing options to buy and wear. As our local population ages and more Baby Boomers reach retirement-age and migrate to Florida, we recognize the need for a shop that caters to the up-beat, fashion-forward Baby Boomer generation who want to look and feel young. Presently, Booming Boutique does not have a bricks-and-mortar location.

However, we have identified an ideal spot in the downtown district of Pleasantville. The gorgeous area includes numerous restaurants, an art gallery, coffee shop, candy store and a picturesque park in the town square. When considering the addition of wall mounts for merchandise, multi-level clothing displays as well as creative floor planning, this facility is large enough to support future growth.

Additionally, we will be able to conduct all aspects of our business from this location since it has access to a loading dock and a back office for managers. This includes deliveries and shipments, inventory management and administrative duties such as finance, buying and marketing. Our key assets are our co-owners, Robin Mathews and Joanna Jensen, who bring tremendous experience and relationships to this business.

Once we launch Booming Boutique, our primary asset will be our brand, which will convey style, quality and a great shopping experience. In the long-term, it is this brand that will separate Booming Boutique from other retailers both locally and nationally. Booming Boutique will sell a combination of widely recognized name brands as well as clothing lines from select fashion designers. While apparel, such as business clothing, casual wear, jeans and formal wear will be our main staple, we will also offer some accessories such as belts, scarves, and hats.

Our pricing structure will remain flexible, as we will implement suggested retail pricing on common brands as well as the standard practice of keystoning prices. Additionally, we will use a value-based pricing structure, which measures the value of our products to our customers such as easy access, quality, customer service and styles flattering to our target consumer.

We will implement end of season sales, holiday and overstock sales, multi-buy savings and promotional coupons at strategic intervals. One key feature that separates Booming Boutique from all other local boutiques and chain department stores in the area is our commitment to providing women of the Baby Boom generation stylish, quality clothing options. Because our primary concern will be ensuring our consumers are happy with the fit and style of their purchase, we will provide products tailored to all shapes and sizes of women. In addition, we will make every effort to have petite and plus size versions of our merchandise in stock.

If they are not in stock, ordering them will be easy, cheap and efficient. Further, Booming Boutique will not just be a store that sells clothes. Our clientele will benefit from an experienced, knowledgeable sales staff. Out of the gate, our goal is to implement a superior customer service system. Beyond our friendly reception and an inviting atmosphere, Booming Boutique will also offer customers fashion information and advice.

Our trained personnel will provide counsel that women simply cannot find at other clothing stores. Our hip and qualified fashion-industry expertise will ensure our customers walk away with the perfect outfit. In Pleasantville, there are no direct competitors offering our unique services or targeting Baby Boomers specifically. In the Downtown District, the shops most closely competing with Booming Boutique are as follows:.

There is one super-store within a mile radius of Pleasantville. The store is similar to Walmart in that it sells lesser quality items at lower price. But there are two chain department stores. While familiarity is comforting, industry research indicates increasing frustration with the inferior quality, sub par customer service and vastness of super-stores. Not to mention, the inept sales staff and lack of selection often found at department stores. To date, our primary competitive advantage is the absence of any store like ours in the Pleasantville area.

In addition, company co-owner, Joanna Jensen, has worked in the fashion industry for more than 20 years. Her experience includes working with apparel retailers, clothing wholesalers, garment manufacturers, and fashion designers. She understands the fashion industry and knows how to spot the latest trends. While there is no guarantee a competitor will locate within our area, we have no doubt in our fashion sense, outstanding customer service and quality products.

In turn we will quickly establish Booming Boutique as the place for lady Baby Boomers to shop. Also, we would be the only niche fashion retail-store for hip, older women. While other stores offer some style equivalents, they are not focused solely on the baby boomer generation. We are, and therefore, have a distinct competitive advantage in our niche.

Our supplier relationships and exclusive product offerings will prevent future competitors from entering the market as a competitor. Also, it takes time to build a retail store, and by the time a competitor attempts to compete with us directly, we will have already established a strong customer base. As our company grows and our boutique earns a positive reputation, several opportunities will open to us. And we are considering some options already. Should we choose to remain a small local boutique, we will develop and grow our company by increasing existing clothing lines and expanding our selection to include additional products such as swim wear, lingerie, or sportswear.

Within five years, we will assess the potential for franchising our stores in select locations. Additionally, as we build our business, we plan to simultaneously develop an online clothing store for Booming Boutique.

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• 1.0 EXECUTIVE SUMMARY;

The power and ease of an online storefront is obvious to us, and we plan to develop one quickly and efficiently. Our online clothing store will help to spread awareness of our product line and brand to a wider community. Booming Boutique is a business-to-consumer retail company. He knew that once a few players liked it and started wearing it, the team would feel obliged to buy them for everyone.

Selling to Miami Dolphins was a great move, as their match was televised on national TV, which helped to bring out the Under Armour name. They got featured on many running blogs, extending their reach to their target audience. As part of its Global Ambassador Programme, Uniqlo sponsors world-class athletes to help build its reach in newer markets.

This sponsorship was strategic: Uniqlo knew that a partnership with Djokovic would help raise enough hype about the brand to pave its expansion into Europe. Djokovic signed a 5-year sponsorship with the brand, and debuted his first Uniqlo outfit at the second Glam Slam of the season, with thousands watching all over the globe. Despite its name, The Warped Tour is a wholesome concert that allows parents to attend the shows for free when accompanied by their kids. These events help Vans connect with younger audiences and ensure that future generations will also hear about the Vans brand.

Shopping in a VS store is a luxurious experience. The stores are furnished in a welcoming and plush Victorian style, with lots of pink and black. Fitting rooms are luxurious and inviting, providing you with the utmost comfort while you try on lingerie. Warby Parker knows that PR is a valuable marketing channel, especially for a fledging ecommerce startup. But, the problem with PR is that it is either too expensive, or limited to the people at the top. They earned buzz without paying for it! Yeezy Boost, the collaboration between Adidas and Kanye West is a super-popular shoe that sells out within minutes of launching.

Knowing that they are now exclusive and special, these celebrities quickly took to Instagram to let their massive fan bases know that they were on Team Yeezy. Instead of trying to be fashion innovators and trying to capture early adopters, Zara approaches fashion with a different approach.

Top 20 Fashion / Clothing Business ideas & Opportunities

Rather than setting trends, Zara rides what is currently hot and established to provide affordable copycat versions of high-end brands. And to appease its teen and 20something demographic, the store prides itself on getting new designs in stores within 2 weeks. Instead, focus on understanding the principles behind why these strategies worked. To ensure that you build a brand that stands out and lasts, you have to tell a great story , and build in into your company a channel for customers to reach and talk to you.

Check out how these different fashion businesses set up profitable referral programs. He is also the co-founder of BreakDance Decoded , an online breakdance training company. He loves standup comedy, and has a dream to visit at least countries in his lifetime. So, you are exploring opening up an eCommerce store and wondering whether it is worth it to get a hosted shopping cart or whether you should use a stand-alone shopping cart software. This is going to be a very personal and individual choice. Thinking of adopting a standalone shopping cart solution, we walk you through the options.

What is a Standalone Shopping Cart Solution? ReferralCandy is a product of Anafore Pte. You can also consider starting your own clothing brand but you do need a lot of money and time to do this. Another idea is to start a clothing retail store where people can walk in to buy their clothes. You may have to choose a niche in this business and decide if you want to serve men, women, children or senior citizens. Alterations and Fabric Restoration -: Sometimes people lose weight and their clothes loose fitting and vice versa and sometimes, you buy a dress and you feel like it is almost perfect but for one little reservation.

This is what alteration services are for. You can also consider starting a supply business to cater to fashion designers and garment manufacturers. Of course, they need fabric to make clothes.

What about starting a fashion design school to train aspiring designers? Tuition fees for fashion schools are usually very high and though you would need a lot of money to start the business, your financial status would definitely receive a boost when your school is open. You can branch out from the norm and invest in a lingerie line instead. Another idea is to become a fashion stylist. Fashion stylists dress people especially celebrities for events and photo shoots.

Senior Citizen clothing -: Everyone wants to sell clothes for children and young adults but who would serve the senior citizens. There are very few of such businesses around that cater solely to senior citizens.