Manual The Decision

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The Decision may refer to: The Decision (TV special), TV show that featured basketball player LeBron James' decision to switch teams; The Decision (play) by.
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ESPN donated all the advertising revenue to charity, which Nike matched. Conventional public relations would dictate that LeBron have first informed the Cleveland Cavaliers out of respect and gratitude for the opportunity that team has given him, despite any shortcomings. His next move would have been to simply issue a press release to Cleveland's media stating that he wishes to thank the Cleveland fans for years of support; that he would have liked to have brought a championship to the city for them; and his decision to go to Miami is simply because he'd like to win a championship in his career and believes this is his opportunity.

He didn't do this. Most people think that the whole thing was his idea and egotistical.

"The Decision" deserves a deep rewind - LeBron James' free agency 2010

And you can't blame fans in many cities for feeling like they were toyed around with. Had James handled the announcement properly, Cavs fans may not have been happy, but they wouldn't have felt hit over the head, and motivated to burn his jersey. The idea to burn LeBron's Cavaliers jerseys also originated in the media when " Interestingly, this is exactly what Jim Gray is known for after his journalistic ambush of Pete Rose in Why on Earth did Lebron agree to do "The Decision?

But after watching it, there's no way it was ego. He was stressed out the entire time.

The Decision, Risk, and Operations Division | Faculty and Research

If it was ego, he would have loved the attention. He looked thoroughly uncomfortable with the entire thing. The final twist to the story, and possible explanation as to why James agreed to the show involves his agent, Maverick Carter, who was the first person on the Lebron side to hear the idea, and liked it because he saw fund raising opportunities for charity.

On a section of Reddit for Lakers fans, hundreds, if not thousands, of comments offered scathing words for James.

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Speaking at practice on Tuesday, James said he was aware of some negative reaction toward him but did not feel a need to connect with every global geopolitical issue. One issue holds global importance, and involves a nexus of politics, sports and business.


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The other played out mostly among basketball fans, though it changed the way that star N. And more than that, James is different, in part because of that backlash from nine years ago.

The Culture

His business empire has expanded past basketball and into entertainment, with his name helming dozens of television and film projects. James went from a great player to a business titan, who made activism on certain social issues a part of his empire.

LeBron James' decision: the transcript

All of that has combined to build him into a figure with arguably unparalleled influence in the history of the league. Fans who accused James of cowardice also charged him with hypocrisy. Last month, Gov. James has previously been criticized for initially keeping silent about certain issues, such the shooting in Ohio of a year-old African-American boy, Tamir Rice, by police. Early in his career, James received blowback for declining to sign a letter circulated by his teammate Ira Newble criticizing the Chinese government for its support of the Sudanese government in relation to the armed conflict in Darfur, in which hundreds of thousands of civilians were killed.


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He said he had been to China more than a dozen times in his career — usually with the league or one of his corporate sponsors like Nike, which counts China as its third largest market. However, James may have helped the N.