Download PDF Infographics In Action: A Step-by-Step Playbook to Create & Promote Infographics on a Budget

Free download. Book file PDF easily for everyone and every device. You can download and read online Infographics In Action: A Step-by-Step Playbook to Create & Promote Infographics on a Budget file PDF Book only if you are registered here. And also you can download or read online all Book PDF file that related with Infographics In Action: A Step-by-Step Playbook to Create & Promote Infographics on a Budget book. Happy reading Infographics In Action: A Step-by-Step Playbook to Create & Promote Infographics on a Budget Bookeveryone. Download file Free Book PDF Infographics In Action: A Step-by-Step Playbook to Create & Promote Infographics on a Budget at Complete PDF Library. This Book have some digital formats such us :paperbook, ebook, kindle, epub, fb2 and another formats. Here is The CompletePDF Book Library. It's free to register here to get Book file PDF Infographics In Action: A Step-by-Step Playbook to Create & Promote Infographics on a Budget Pocket Guide.
Buy Infographics In Action: A Step-by-Step Playbook to Create & Promote Infographics on a Budget: Read Kindle Store Reviews - leondumoulin.nl
Table of contents

Step 2: Develop your content Salesforce.

Virtual Summit Guide: How To Host A Successful Online Summit ()

Images Photos showcase your company culture, values and talent brand. Use pictures that have inspirational quotes, show off your employees in action, or interesting moments from your offices.

Here are a few different examples: Step 2: Develop your content Companies use colorful images to increase engagement with their content 5 Steps to Boosting Your Talent Brand Through Content 13 Use them to show people in action and to convey the authentic voice of your employees. Certainly not a fit for everyone, but for the kind of people Rapid7 wants to attract, it hits the mark.

Comcast Comcast created an engaging video to show a day-in- the-life of one of its innovation center employees. This is a great way to get the viewers to imagine what would be like if they worked for the company. Blog posts Nowadays, pretty much every business has a blog; use this as your top resource for curating and publishing content. Blogs allow you to use infographics, images, and videos all in one and are also easily discoverable through search engines. They will help you create an archive of great employer brand focused content. Step 2: Develop your content Employee-generated content Aside from the content published on the company blog, many employees today choose to write content on other platforms.

LinkedIn recently launched its blogging functionality which allows members to post original content on their profiles.

Infographics to Communicate Information

Check out how your employees are taking advatage of these opportunities and share some of the best posts -- what a great way to showcase how your employees think. Highly visual content and things like infographics tend to do very well.


  • 7 Must-Have Word-of-Mouth Marketing Strategies [Infographic].
  • Get Social Media Tips Straight to Your Inbox and Become a Better Marketer.
  • Here Is The Channel Software Tech Stack.
  • Circle of Jinn (Becoming Jinn);
  • The Last Soldier: Nature of the Beast.
  • Million-Dollar Membership Site - The Build It And Sell It Way To Riches.
  • Snail Race at Pennys Place.

Social, not professional network — most people choose not to mix social and professional identities. Work up to once per day. Short, conversational updates. Re-tweets can increase trust and credibility as an employer and show that you are engaging with other people vs. Less professional focus and more news, entertainment- oriented; character limit and short life-span due to high post volume. Step 3: Share your content Content that showcases your talent brand, as well as anything that educates readers on your company, industry, and professional development topics like Professional-oriented social network, so photos from your family vacation are better utilized elsewhere.

Where, when and how to publish Generating quality content is only half the battle: getting it in front of the right audience is equally important. If you have a great piece of content, promote it everywhere that makes sense. Professional content — presentations, whitepapers and infographics.


  • Killed in Action-Struck by Lightning: A Vietnam Combat Medics Story;
  • I Love Cash!
  • Try Loomly.
  • 101 of the Best Infographic Examples on 19 Different Subjects.
  • 2 Comments.

Can be embedded on your company blog, webpage or LinkedIn page. Growing a following takes time. Best used in conjunction with LinkedIn, Facebook, Twitter or embed in a blog. What works Considerations Peak activity Suggested frequencyPlatform Showing real employees or customers telling their stories. Really good videos could go viral and extend your talent brand reach. Can be very resource-intensive to produce video. May require outside help. Images, graphics and charts. Be highly visual and focus on lifestyle content. Not a professional platform. Limited demographics mainly women The audience here is likely very techy, so keep that in mind when developing your content strategy.

A few times a week to once a day. Rich imagery and short videos. Share photos or videos of your team hard at work and at play or your offices. In order to stand out, you have to use high-quality photographs and vary the content. Daytime times a week. If you are stretched for resources, consistently posting relevant content once a week to your followers is better than nothing. You will earn trust if you are thoughtful and approachable: people look for those qualities in an employer. Stats to keep in mind for an irresistible status update Including a link can drive twice the engagement compared to posts without links.

Ask your employees to share Your employees are an extension of your brand and your best advocates. You should account for that and regularly ask them to share important company updates and high-quality content. This way their networks will be exposed to your message. Here are a few more pointers: Inform them about your talent branding efforts and how they play a key role in helping attract great talent. Ask them to follow your company pages on Linkedin, Facebook and other social networks. Encourage them to like, share and comment on the content you post.

Promote any relevant content they are already creating themselves. Let them know you are not asking them to create anything new.

In This Section

Identify brand champions — recognize that not everyone will be as enthusiastic as you. Get leadership buy-in. Make sure they lead by example. Sponsor your best content to extend reach When you post content, typically only your followers see it. If you want to amplify your message to a wider audience, you can sponsor content. Here is how Intel approached the challenge of reaching a wider audience on LinkedIn. Step 4: Amplify Intel appeals to Android developers on Linkedin Challenge: Intel wanted to build thought leadership with Android talent, attract Android developers to its company page and raise awareness about their leadership in the space.

Solution: They used Sponsored Updates to target Android developers on LinkedIn by function, skills, groups, and location. Promote multiple pieces of content to their target audience on a regular cadence and monitor, analyze and refine their content strategy based on what their audience engages with most. Result: K unique members reached over the course of 3 months. How to know if your content marketing is working Monitor the following metrics to better understand the impact of your efforts: Why it mattersMetric Follower growth Followers are correlated with interest in your brand and are a valuable asset to any company from a consumer and talent perspective.

Impressions A measure of the number of times your update is seen by a member of the social media platform. Each time an update displays in the newsfeed it is counted as one impression. Pay attention to what posts earn the most views, likes, shares and comments. To experiment and see if you could improve, you could even post the same content with a few tweaks and a fresh headline a week later. Get creative. Try new formats and topics. Conclusion We hope this eBook has inspired you to use content to attract top talent or to take your existing content marketing efforts to the next level.

Remember that great content and social media are all about building and engaging with a community.

Follow Loomly

In turn, these online communities that you create are an amazing source to recruit talent. A few key concepts we want to leave with you: Consider your audience and have a plan. Think about what your audience will care about the most and create a content calendar to stay organized. Even a post a week is better than nothing. Have fun! Content marketing is all about experimenting. Try something different. Photos and videos are always a great place to start. Your employees are a wonderful source of content and can also be a tremendous asset for promoting that content.