Store Design and Visual Merchandising: Creating Store Space that Encourages Buying. Front Cover. Claus Ebster, Marion Garaus. Business Expert Press, .
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- Store Design and Visual Merchandising: Creating Store Space That Encourages Buying
- Store Design and Visual Merchandising: Creating Store Space That Encourages Buying by Claus Ebster
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In an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader will find a variety of hands-on suggestions on how to optimize the design of retail stores and service environments to increase customer satisfaction and sales.
While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research.
Store Design and Visual Merchandising: Creating Store Space That Encourages Buying
In this respect it is uniquely positioned vis'-'-vis books written by artists, architects and interior designers which lack a solid research foundation and academic journals articles, which are often inaccessible to the educated yet non-specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher.
The intended audiences are marketing managers, small business owners and MBA students. Be the first to ask a question about Store Design and Visual Merchandising. Lists with This Book.
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Store Design and Visual Merchandising: Creating Store Space That Encourages Buying by Claus Ebster
Well written, practical examples, and based on solid research. If you ever need a guidebook about how store design works, this is your book.
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Would you also like to submit a review for this item? You already recently rated this item. Your rating has been recorded. Write a review Rate this item: Preview this item Preview this item. Store design and visual merchandising: Claus Ebster ; Marion Garaus Publisher: Business Expert Press, Second edition View all editions and formats Summary: The careful, creative, and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses.
In the newly revised and expanded edition of this book, the interested reader will find a variety of hands-on suggestions for how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. The focus is on the practical applicability of the concepts discussed, but this accessible book is nevertheless firmly grounded in consumer and psychological research.
In this respect, Store Design and Visual Merchandising is uniquely positioned compared with books written by artists, architects, and interior designers, which often lack a solid research foundation, and scholarly articles, which are often inaccessible to the educated yet nonspecialized reader.
In writing this book, the authors had drawn on both the recent research literature on shopper marketing and their own extensive experience in marketing consulting and consumer research. Topics covered include the following:
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