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Persuasion is an umbrella term of influence. Persuasion can attempt to influence a person's beliefs, attitudes, intentions, motivations, or behaviors. In business.
Table of contents
- Diagnostic information:
- The 6 Principles of Persuasion by Dr. Robert Cialdini [Official Site]
- Building a Better Data Science Operation
- Data Science and the Art of Persuasion
Diagnostic information:
Info Print Cite. Submit Feedback. Thank you for your feedback. Persuasion psychology. See Article History. Get exclusive access to content from our First Edition with your subscription. Subscribe today. Learn More in these related Britannica articles:. In advising orators on how to exploit the moods of their audience, Aristotle undertakes a systematic and often insightful treatment of human emotion, dealing in turn with anger, hatred, fear, shame, pity, indignation, envy, and jealousy—in each case offering a definition of the emotion….
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And in the classical democracy of Athens, it was commonly observed that everything depended on the people, and the people were dependent on the word. Wealth, fame, and respect—all could be given or taken away by persuading the populace.
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The 6 Principles of Persuasion by Dr. Robert Cialdini [Official Site]
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Building a Better Data Science Operation
A Court in Germany ordered that access to certain items in the Project Gutenberg collection are blocked from Germany. Once at school, students persuade their friends when to take classes e. Professors and academic advisors can persuade students what major to select, and whether to go to graduate or professional school. Students may persuade professors to accept an assignment late, to change a grade, or to take a test early. Persuasion is a part of work. During employment interviews, we want to persuade the employer to offer us a job. At work, we persuade co-workers about projects, bosses about promotions, and customers about our products or company.
We may even try to persuade rather than order subordinates about their tasks to keep morale up.
Data Science and the Art of Persuasion
Many professions, like sales, politics, and the law, are essentially about persuading others. Persuasion is also a part of recreation and relaxation. We persuade our families, roommates, and friends that we should go out to eat, and which restaurant to patronize. We persuade our friends that we ought to go see a movie, and then which film to see. We tell our friends about a new musical group we have heard or a book we have read, persuading them to buy it. So we persuade each other while learning, working, and socializing.
The fact is, most of us have never thought about just how much of our lives are influenced by persuasion.