Buy Eng@Ged (Engaged) Customer: The New Rules of Internet Direct Marketing New Ed by Hans Brondmo (ISBN: ) from Amazon's Book Store.
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The Engaged Customer - Hans Peter Brondmo - E-book
Interest-specific online venues will often provide a book buying opportunity. Click here for a list of interest-specific sites grouped by category. If you are located outside the U. In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, "engaged" customers? In this new marketing classic Brondmo introduces readers to the new rules of Internet direct marketing and shows them how to use email to build service rather than marketing relationships.
A visionary in both the technology and marketing arenas, Brondmo has shown more company executives than anyone how to build lasting, profitable, one-on-one relationships with customers on the Internet. The book combines a strategic perspective with tactical guidance, showing where and how to invest in order to build an Internet direct marketing program, and how to plan, develop, and implement your program for maximum success.
While sending email messages to customers may sound like a simple process, retailers and marketers all over the world have discovered just how difficult it is to do it well. Let Brondmo show you how to. Stewart , Patricia O'Connell. Thanks for signing up! We've emailed you instructions for claiming your free e-book. Tell us more about what you like to read so we can send you the best offers and opportunities. By submitting your email address, you understand that you will receive email communications from Bookperk and other HarperCollins services.
The Engaged Customer
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About Product Details In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? Let Brondmo show you how to design email communications and marketing programs that have your customers complaining if they don't hear from you understand and manage customer information so that you can "get to know" each and every customer--even if you've got millions avoid spam and the potential nightmare of privacy violations anticipate the organizational impact of customer-focused Internet direct marketing define, measure, and track your success.
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How do you turn casual, anonymous surfers into profitable, "engaged" customers? The answers to these questions can be found in The Eng ged Customer, written by Hans Peter Brondmo, one of the Internet's best known and most successful direct marketing experts.
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In this new marketing classic Brondmo introduces readers to the new rules of Internet direct marketing and shows them how to use email to build service rather than marketing relationships. A visionary in both the technology and marketing arenas, Brondmo has shown more company executives than anyone how to build lasting, profitable, one-on-one relationships with customers on the Internet.
The Eng ged Customer makes Brondmo's expertise available to executives, managers, and marketers in both Old and New Economy businesses. The book combines a strategic perspective with tactical guidance, showing where and how to invest in order to build an Internet direct marketing program, and how to plan, develop, and implement your program for maximum success.
While sending email messages to customers may sound like a simple process, retailers and marketers all over the world have discovered just how difficult it is to do it well. Let Brondmo show you how to. Availability can change throughout the month based on the library's budget. You can still place a hold on the title, and your hold will be automatically filled as soon as the title is available again. The OverDrive Read format of this eBook has professional narration that plays while you read in your browser.
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