Relationship Marketing in Sports (Sports Marketing)

Relationship Marketing in Sports (Sports Marketing) [Andre Buhler, Gerd Nufer] on leondumoulin.nl *FREE* shipping on qualifying offers. Relationship marketing is .
Table of contents

Philosophy, method and research in sports marketing; for example, research methods for sports marketing students, theoretical perspectives in sports marketing, undertaking successful research in sports marketing.

Relationship Marketing in Sports: A Functional Approach.

International in scope, they provide essential resources for academics, students and managers alike. Written by renowned experts worldwide and supported by excellent case studies and pedagogic tools to accelerate learning, the texts available in the series provide:. The Routledge Sport Marketing Series is the first of its kind, and as such is recognised as being of consistent high quality and will quickly become the series of first choice for academics, students and managers. Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee.

It has become a particular concern in the marketing of major sports events, with Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach strategy and implementation and a psycho-sociological An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book.

Sport Public Relations and Communication discusses and reformulates Relationship marketing is an important issue in every business.

Sports Marketing

Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport.

Relationship Marketing Strategy

In a wider context, football marketing has also become a benchmarking standard for Please accept our apologies for any inconvenience this may cause. Structured in three tiers the series addresses: Written by renowned experts worldwide and supported by excellent case studies and pedagogic tools to accelerate learning, the texts available in the series provide: Exploring how professional sports organizations use Pinterest as a communications and relationship-marketing tool. Exploring the role of celebrity athletes as marketers in online social networks.

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International Journal of Sport Management and Marketing, 10, — A case study of sport-for-development organizations and the role of organizational relationship building via social media. International Journal of Sport Communication, 8, — The dynamics underlying service firm customer relationships: Insights from a study of English Premier League soccer fans. Journal of Service Research, 10, — A conceptual approach to classifying sports fans.

Journal of Services Marketing, 13, — Research methods for sports studies 3rd ed. Users of the world, unite! The challenges and opportunities of social media. Business Horizons , 53, 59 — A conceptual framework for understanding relationships between sport consumers and sport organizations: A relationship quality approach. Journal of Sport Management, 25, 57 — Sports consumer-team relationship quality: Development and psychometric evaluation of a scale. International Journal of Sports Marketing and Sponsorship, 12, 57 — Agreement and information in the reliability of coding.

Communication Methods and Measures, 5, 93 — A relationship marketing catalyst: The salience of reciprocity to sport organization -sport consumer relationships. European Sport Management Quarterly, 12, — Engaging fans through social media: Sport, Business and Management: Sport Marketing 4th Edition. Basics of social research: Qualitative and quantitative approaches 2nd Canadian ed.

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Pearson Allyn and Bacon. Theories, constructs, and conceptual frameworks. International Journal of Information Management, 35, 33 — A preliminary study of professional sport organisations in the age of social media. The importance of authenticity and engagement as a social networking strategy for professional sport teams.

Sport Marketing Quarterly, 21, The value concept and relationship marketing. European Journal of Marketing, 30, 19 — International Journal of Sport Communication, 6 4 , — Challenges, opportunities and future research directions.

Relationship Marketing in Sports - Andre Buhler, Gerd Nufer - Google Книги

Journal of Research in Interactive Marketing, 7, 86 — The evolution of relationship marketing. International Business Review, 4, — Understanding fan motivation for interacting on social media. Sport Management Review, 17, — Using triangulation and multiple case studies to advance relationship marketing theory. Qualitative Market Research, 12, — Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM.

Journal of Business Research, 67, — How do sports organizations use social media to build relationships? Using stewardship to cultivate fandom online: Comparing how National Football League teams use their web sites and Facebook to engage their fans.

Relationship Marketing In Sports 1e

International Journal of Sport Communication, 4, — Meeting relationship-marketing goals through social media: A conceptual model for sport marketers. International Journal of Sport Communication, 3, — The value of Twitter for sports fans. Social media and sports marketing: