The Sales Advantage: How to Get It, Keep It, and Sell More Than Ever

Now, for the first time ever, the time-tested, proven techniques perfected by the world-famous Dale Carnegie® sales training program are available in book form.
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You learn to sell from a buyer's po Now, for the first time ever, the time-tested, proven techniques perfected by the world-famous Dale Carnegie R sales training program are available in book form.

The Sales Advantage: How to Get It, Keep It, and Sell More Than Ever by Dale Carnegie

You learn to sell from a buyer's point of view. Salespeople must understand and balance these factors to survive amid a broad spectrum of competition. Moreover, a lot of what the typical old-time salesperson did as recently as ten years ago is now done by e-commerce.

The new sales professional has to capture and maintain customers by taking a consultative approach and learning to unearth the four pieces of information critical to buyers, none of which e-commerce alone can yield.

How to Get it, Keep it, and Sell More Than Ever

The book includes specific advice for each stage of the eleven-stage selling process, such as: This book, containing more than one hundred examples from successful salespeople representing a wide variety of products and services from around the world, provides practical advice in each chapter to turn real-world challenges into new opportunities. It will create mutually beneficial results for salespeople and customers alike.

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This book is How to Win Friends and Influence People meets The five great rules of selling , puffed out with anecdotes. Given that the latter book went out of print I tracked my copy down through Amazon , this book stands as a welcome guide to the basics of selling. If you're in business or sales, read this book, apply it, and the results will speak for themselves. Sep 08, John rated it liked it Shelves: Feb 23, John rated it really liked it.


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This book provides a great approach for completing larger sales in longer sales cycles. It lists all the major steps in a longer sales cycle. True to the Dale Carnegie name, there is a strong emphasis on building rapport and developing relationships with prospects and customers.


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This book also advises on how to provide excellent customer service. May 04, Melissa Reecher added it.

The Sales Advantage

I didn't read it, but somehow there is a copy here. Very practical guide for marketing managers to impove their skills and knowledge about applying marketing management into practice. Jan 29, Paul Bard rated it it was ok. Decent guide to the complete basics of selling. Christopher Lewis Kozoriz rated it liked it May 06, Ramon Nastase rated it really liked it Mar 29, Dung rated it really liked it Jun 23, Madalina Vlad rated it really liked it May 26, Cecilia Dunbar Hernandez rated it it was amazing Sep 14, Jmicholscott rated it liked it Oct 25, Adrian Solomon rated it it was amazing Dec 27, Ryan Hartberg rated it liked it Jun 09, Horia Muntean rated it really liked it Jan 24, Michael Crom rated it it was amazing Sep 01, Joseph rated it it was amazing Sep 21, Rebecca Chuha rated it it was ok Oct 13, Venera Ochilova rated it liked it Jul 02, Ionela rated it it was ok Dec 18, The new sales professional has to capture and maintain customers by taking a consultative approach and learning to unearth the four pieces of information critical to buyers, none of which e-commerce alone can yield.

The Sales Advantage will enable any salesperson to develop long-term customer relationships and help make those customers more successful -- a key competitive advantage. The book includes specific advice for each stage of the eleven-stage selling process, such as: How to find prospects from both existing and new accounts The importance of doing research before approaching potential customers How to determine customers' needs, such as their primary interest what they want , buying criteria requirements of the sale , and dominant buying motive why they want it How to reach the decision makers How to sell beyond questions of price The cutting-edge sales techniques in this book are based on interviews accumulated from the sales experiences of professionals in North America, Europe, Latin America, and Asia.

This book, containing more than one hundred examples from successful salespeople representing a wide variety of products and services from around the world, provides practical advice in each chapter to turn real-world challenges into new opportunities. The Sales Advantage is a proven, logical, step-by-step guide from the most recognized name in sales training. It will create mutually beneficial results for salespeople and customers alike.

Their most recent bestseller is The Leader in You. More than twenty-five hundred people around the world enroll in Dale Carnegie courses each week, adding to the five million people who have graduated from the world-famous self-improvement and training programs. Your Cart items Cart total. Buy from another retailer. Free eBook available to NEW subscribers only. Must redeem within 90 days. See full terms and conditions and this month's choices. More Books from this Author. By Dale Carnegie , J. Oliver Crom and Michael A. By Dale Carnegie, J. Global markets, increased technology, information overload, corporate mergers, and complex Read more about this book.

The Leader In You. Oliver Crom , and Michael A. See more by Dale Carnegie. By Dale Carnegie , Stuart R.