The Product Managers Handbook: The Complete Product Management Resource

The Product Manager's Handbook: The Complete Product Management Resource [Linda Gorchels] on leondumoulin.nl *FREE* shipping on qualifying offers .
Table of contents

Team decisions and processes c. Managing scope creep d. Guiding gate reviews and readiness to move to each level e.

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Improving beta programs Chapter Formulating and executing launch plans a. Incorporating belief builders c. Building in early tracking measures d. Preparing red alert strategies e. Marketing and ongoing support Chapter Generating brand equity a. Cultivating brands and positioning from the outside in b. Brand elements, structure and strategy Chapter Lifecycle management and marketing a. Categorizing products for streamlined efforts b. Defensive and offensive considerations c.

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Right-pricing your products Chapter Supporting sales and channel efforts a. Lead generation, referrals, and collateral b. Call support, demos and presentations c. Converting product marketing plans into sales calls Chapter Marketing communications, SEO and social networking a. Who should write the copy and what should it say b.

The Product Manager's Handbook : The Complete Product Management Resource

From broadcast to narrowcast approaches c. Make the message resonate with the right customers d. Manage the sales funnel Chapter Open to the public. Gardens Point Campus Library. University of South Australia Library.

The Product Manager's Handbook : The Complete Product Management Resource by Linda Gorchels

Open to the public ; University of Wollongong Library. These 4 locations in New South Wales: These 2 locations in Queensland: This single location in South Australia: This single location in Victoria: Open to the public Book; Illustrated English Show 0 more libraries None of your libraries hold this item. Found at these bookshops Searching - please wait We were unable to find this edition in any bookshop we are able to search.


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These online bookshops told us they have this item: Tags What are tags? Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support? Learn more about Amazon Prime. It features expanded coverage of product development processes, intelligence-gathering techniques, leadership and business competencies and life-cycle management.

This indispensable resource for those managing non-software offerings capital goods, consumer products, medical equipment, services, etc. And it can help experienced product managers by reminding them about the basics. If your job is to create and commercialize products, it provides the information you need to: Specific tips for each of the 4Rs of product life-cycle management Brand guidelines Approaches to customer message management Advice on working with sales and the channel Clear, easy-to-read charts show you how to manage each crucial step from conception to completion, and practical checklists help you evaluate progress at every stage.

Interviews with seasoned product management consultants and organizational managers as well as top-performing product managers provide you with dynamic, proven strategies for addressing potential problems in marketing, production, cross-cultural communication, and more. Read more Read less. Prime Book Box for Kids. Add all three to Cart Add all three to List.

The Product Manager's Handbook 4/E

Buy the selected items together This item: Ships from and sold by Amazon. The Product Manager's Survival Guide: Customers who viewed this item also viewed. Page 1 of 1 Start over Page 1 of 1. The Successful Product Manager's Handbook. The Product Manager's Handbook: The Complete Product Management Resource. Sponsored products related to this item What's this?

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Fundamentals of Product Management

Build Products Businesses Want. The book will pay itself off in the first couple of pages. No gimmicks or tricks, but rather the fundamental elements that any seller needs to know. Each advice is a sales pill that will help you to sell more. Sell More and Better: Discover the eternal sales concepts beyond technology. A fun and original experience.


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