Green Recovery: Get Lean, Get Smart, and Emerge from the Downturn on Top

Green Recovery: Get Lean, Get Smart, and Emerge from the Downturn on Top [ Andrew S. Winston] on leondumoulin.nl *FREE* shipping on qualifying offers.
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Green Recovery: Get Lean, Get Smart, and Emerge from the Downturn on Top

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In "Green Recovery" he outlines tactics and techniques how to arise from an economical downturn, making use of green and sustainable business strategies. Although, while I was reading the book, I sometimes thought that Winston sees it a bit black and white regarding becoming green being the only way out of a crisis I was very impressed by this book. This mix made the book a nice read apart from being an extremely valuable resource for everyone who tries to restructure an organization.

If you want to get a few tips and tricks on how to become greener and more successful at the same time, this book delivers you insights from years of experience.

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One person found this helpful. Climate change and sustainability are tremendous challenges for businesses. Inflexible firms will find the future difficult as the prices increase for oil and other scarce resource. Therefore, nimble, visionary firms are adjusting to new environmental realities.

May 5, 2009

Sustainability expert Andrew S. Winston explains why going "lean and green" can be the best move a business can make, in good times and bad. He details how firms can implement green initiatives to survive and thrive in today's new economic and environmental climate. And buy a copy for your CEO. Andrew Winston's new book, Green Recovery, comes in a small, green package, but it packs a big, relevant punch.

It is a must read for CEOs who still think going green will cost too much and for mid-level and senior managers responsible for identifying strategic sustainability initiatives to focus on. Like his public speaking style, Winston's writing voice is personable, authentic and engaging. Building on his previous book Green to Gold and his sustainability consulting experience, he presents a clear, green recovery framework that outlines four key paths to a leaner, greener world: Invest in energy efficiency, waste reduction and other quick-return strategies, and use the cost savings to fund innovation.

Gather data on your environmental footprint throughout the value chain, and use the data to identify priorities, encourage creativity and support employee engagement. Encourage staff to ask heretical questions and implement strategies to nurture innovation. Galvanize your staff by making a real commitment to sustainability, and encourage alignment with core business goals by linking performance to key metrics.

Andrew Winston - Finding the Gold in Green

Winston advises that companies that follow this framework will, " Business case for going green: Winston does a great job making the business case for why going green is a vital business strategy, with specific examples that address six business drivers.

You might want to get a copy for your CEO, or other senior staff, if they are not fully on board yet. Yet, the framework will apply to smaller companies as well. If you integrate all four approaches, you will be addressing sustainability from an authentic and holistic perspective.

Yes, switching light bulbs will save you money, but if you stop there, you are not maximizing the business value sustainability can offer. Sometimes a relatively new book feels out of date by the time I read it. With Green Recovery, I had the opposite reaction. It almost seems as if the green wave he describes has grown even stronger since the book was written.

See a Problem?

In the conclusion, Winston does a great job of weaving together how the four key components of the framework interact with each other. So, push the boundaries, ask heretical questions and create a culture of creativity where everyone is fully engaged.

Let's hope he is right!


  • Dangerous Designs (Book 1 of new urban fantasy series).
  • Dynamic Stochastic Optimization (Lecture Notes in Economics and Mathematical Systems)!
  • Dead Center.
  • Las aventuras de Arthur Gordon Pym (Spanish Edition);

And if you read this book and decide you need assistance implementing these concepts, give Green Impact a call! Green Recovery is a quick, thought provoking fairly simple read. Applicable for anyone in an organization, from "Champions" on any level to the C-Suite.

Your business will WIN NOW in the short term, and while you are getting green now, you will also create long term shareholder value and competitive advantage. Andrew Winston makes the business case for going green NOW He outlines a simple strategic framework that is applicable for any size business be it small or of mega mammoth proportions.

His framework of Get Lean, Get Smart, Get Creative and Get Engaged along with the business successes outlined in the book, allow for any reader to gain insights into how to spur innovation and identify quick wins in several areas, including energy and waste.

Green Recovery Get Lean, Get Smart, and Emerge from the Downturn on Top

These quick wins, in many cases can immediately impact your bottom line with a nice shade of green. Where will your business be when oil prices rebound after this crunch is over? Having survived the economic crisis, will your company be in a position to survive an energy crisis, the likes of which we have never seen?


  1. Andrew Winston's Blog;
  2. Maths Homework for Key Stage 2: Activity-Based Learning: Volume 2 (Active Homework).
  3. Green Recovery: Get Lean, Get Smart, and Emerge from the Downturn on Top by Andrew Winston?
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  5. Andrew gives you the framework to follow to green your business now, and avoid that pitfall. Those companies that green up now will survive the long term non-renewable energy crunch that is surely headed our way. Emerge from the Downturn on Top!!!! See all 8 reviews. Most recent customer reviews. Published on January 3, Published on September 13, Published on August 24, Published on August 3, Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers.

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    Green Recovery: Emerge from the Downturn on Top

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