A Quick Start Guide to Mobile Marketing: Create a Dynamic Campaign and Improve Your Competitive Advantage (New Tools for Business) [Neil Richardson] on.
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Manager's Guide to Social Media. How to Find Work in the 21st Century. Build Products Businesses Want. Successful Business Process Management. Employer Branding For Dummies. The Hidden Wealth of Customers. Make My Marketing Work. Building Engaged Team Performance: A Creator's Guide to Transmedia Storytelling: My Facebook Ads Suck! Take Control of Your Art Business: The Marketing Plan Handbook.
Small Business Marketing For Dummies. Strategies for Nurturing Customers in a World of Churn. Ultimate Guide to Pinterest for Business. Reinventing Interactive and Direct Marketing: Proposals - Getting Started Getting Better. Building the Digital team. Secrets to Free Advertising on the Internet. Then build your career in it! Start Your Consulting Business. The Quickest Copywriting Crash Course: Learn to Write Effective Copy in Minutes!
Content Marketing In A Week. Social Media at Work. The Business Model Book. Craft a Winning Resume Develop Your Marketing Skills. Develop Your PR Skills.
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Preparing for a World that Doesn't Exist - Yet. How to write a great review. The review must be at least 50 characters long. The title should be at least 4 characters long. Your display name should be at least 2 characters long. Point your readers to each blog site that reviews your product. Readers at the blog tour site are told to go to your site to sign up for a free sample, or chance to win a free sample, as well.
By having contest entrants choose among several products you get them familiar with your other products and get their email address too! Send a monthly postcard instead of a hard copy newsletter. List to reasons, including your skills, talents, and tasks. Give customers a coupon for a discount, or a free doughnut, or something fun to inspire them to call. Look for decision makers with events that are a match for your product or service.
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Good fits mean quality networking opportunities. Make sure your gift bag offering has your website address, business card and additional offers that inspire recipients to follow up or at least check you out. Customers come to expect rewards when they are members of a program. Surprises always work to instill loyalty and retention. When given out with or in place of a business card at a lunch, a meeting or in passing, small promotional items become a gift. Keep a small, branded and useful item with you. Tip calculator cards, tea bags, pens and pads, small flashlights or things very target specific to your industry, like small packets of flower seeds for a gardener or landscaper with their contact information on it.
Donate several of your products or services to a non-profit organization that is sponsoring a live auction and the proceeds will be donated to the charity. Your store name will be displayed on the products for the duration of the event and the donation is tax deductible. Low Hanging Fruit Turn to those in your field for the low hanging fruit. Find larger companies, or older, more experienced businesses and invite them to lunch.
- Reward Yourself.
- See a Problem?.
- See a Problem?;
With every successful referral send them a hand written thank you card enclosing a Starbucks or their favorite restaurant gift card thanking them for their support. This will help you build your customer or client base without having to spend a lot on advertising. At least it gets my attention.
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Combining your database with other businesses will expose you to an entirely different segment of people for a shoestring of the price. They got great results.
Make it fun and different. Help Other Employees Offer employee incentives to various big businesses, or to smaller businesses in your hometown. Call their HQs and ask how you can offer discounts to their employees. All you need to do is tell them what the discount is and they will post it on their website or post it in some other capacity.
You can also print off coupons for their Human Resource department to distribute, or send them a digital coupon they can email to employees to print off. Online-Map Listings Online map listings are essential for businesses with brick-and-mortar locations. They are the first thing people see on search engines. They offer a concise snapshot of business info so customers can easily contact you or visit your store.
Small Groups It only takes one person to start a movement. For example, a monthly breakfast discussion on current news and events in the smart phone app industry, or manufacturing or outdoor gear retail industry. Leaders and business owners will come together in this informal, low-pressure situation, because keeping an eye on the state of the industry is their job.
Great Relevant Content We all know content rules, but what kind of content should you use? Relevant and related content the reader can use. Lots of people have the relevant content part down, but also create content areas, not just content. These areas should be able to 1 attract users and 2 position you and your business as an expert in those areas. The content area should utilize your product if possible, but mostly it should have related content that attracts knife owners to your site. This may be content you have in some form on your website already, but having it in a trade magazine dresses it up and sort of puts a tuxedo on it.
I mean it makes you seem more credible because a publication is publishing your content. Demonstrate your expertise and position yourself as the go-to person for your product or service with this service. Here is a list of trade mags to help get you started. Memorable Stories A convincing and free marketing strategy you can use to sell your service or product is by telling true, credible stories hopefully that include awesome facts and incidents involving your product —give specific and practical examples of what you have accomplished for clients.
Use real-life examples of projects you completed, specific problems you solved or successes you achieved. Relate your story through articles, blog posts, public speaking or by publishing a special report. Offer your customers, potential customers, and visitors to your website a free resource, such as a guide or report that is packed full of solid information related to your product or services in exchange for their name and email address. Write A Book Write a page business book and self publish it with on-demand printing.
Heck, write a page book and self-publish it. The status of being a published author provides you with unprecedented access to media, speaking gigs, and other opportunities like nothing else can. Then write a white paper. Then write a series of short articles. Article marketing is a subtle way companies can gain exposure for their business by writing articles that provide information about news and trends occurring within their respective industries. Companies that incorporate article marketing into their marketing campaign demonstrate their expertise in their respective industry while simultaneously attracting new customers.
Other popular review sites include Yelp local businesses , TripAdvisor travel related items , and Viewpoints products. And you can use this strategy for getting countless, legit, reviews on Amazon. Get Endorsements If you are introducing a revolutionary new product, an endorsement from a top expert makes all the difference. Read your trade magazines and write the expert. You will be surprised at how generous some of them are. Include their comments, or if you can snag an interview, put the highlights of that in your blog post as well.
Teleseminars Host a one-hour tele-seminar with time for content, a specific offer and questions from people on the call. People are hungry for information and like to learn. Create a web page with a sign up form and use email and social media to announce the call. Then make sure you have a really meaty, information dense, rocking teleseminar.
- Enemy in the Sand.
- The Spirit Within: Poems to Give You Peace, Love, Joy, and Comfort;
- Out of Darkness into the Light: A Journey of Inner Healing.
- Keeping the Sabbath Wholly: Ceasing, Resting, Embracing, Feasting.
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Be awesome and attendees will return again and again. A web presence is more than just having a website. Heck, even the animals at the local animal shelter have websites, some of them better than mine! A web presence is how people find you as well as what they find. To get found in good ways, like winning awards etc. To get found for the good stuff, do this:.
Keywords Statistically, 3-out-of-4 Internet users live in North America, making exposure on the web critical. Even with all the changes to Google and to search algorithms, having a website that is keyword optimized is critical. You need to be SEO optimized for what your small business does and where you are located.
Participate in Trade Associations Business-to-business professional service organizations get the most bang for their buck when they impress prospective referrers with their capabilities. This participation enables them to a increase their visibility and b gain the opportunity for the consistent and frequent interactions it takes to build lasting relationships. Make the landing page a question survey. Enter a Business Award Competition There is nothing like entering a business award competition to strengthen the reputation of your small business.
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Winning an award can catapult your reputation within your industry and with the sales audience you aim to attract. Many competitions cost nothing to enter — except for the time it takes to prepare your entry. Professional and trade organizations, chambers of commerce, Better Business Bureaus, universities — even churches are all organizations that host business competitions. Keep your eyes open for opportunities. The rewards for winning a business award can last seemingly forever. Brag about winning on your website; send a letter to clients; post the award in your office or store so whoever comes in will see it.
And of course, send out a press release and get your picture in the paper! Build your email list with quality names. Use opt in email marketing to talk to your best customers — this means the ones that want to hear from you and have signed up to receive your marketing messages and offers. Be sure to deliver relevant, unique and valuable messages to their inbox. This can build loyalty, drive sales and cut other costs. Short is under 3 Minutes MAX. This can be done quickly and easily using a camera like a flip video. Post the video to your site and as many video sharing sites as possible. You can learn to love it too!
Take your product or service and dramatize it through a simple, homemade YouTube movie. Go a step further and script out a four-part series that you can post on your website. Heck, run a loop of the videos in your business. Virally spread your marketing message by making sure influential local bloggers see your video. There are hundreds of websites that people use to search out local businesses. Most are free to use and easy to find.
Make sure your business is listed. Go the extra mile and upload pictures, menus, or something relevant for your service or product.
The 50 Best Marketing Strategies For Small Business
Split the cost and the work that goes into creating the event, including inviting prospects and clients. Start with Google — set a budget and bid, select your keywords and write a quick ad. Put it on all of your marketing materials including business cards, letterhead and even envelopes. Include it in your email signature, on your Web site and use it in all correspondence to reinforce your company and encourage repeat customers and referrals. Once you have a solid logo that makes an impact, it should be synonymous with your company name.
Blog, blog, blog and blog some more. Keeping your own blog updated, and writing guest blogs for other well-known or popular bloggers in exchange for a credit and blog link, or a reciprocal post is a major part of getting publicity. That will make you more visible plus, the organization will get to know you and who you are. Not only will you get the team, and their friends, family and fans attention and show that your business is a genuine part of the local community. Consider it an opportunity to position your business as an expert, provide relevant information, and to add another layer in relationship building.
Give your clients the opportunity to subscribe. Publish frequently, but not obsessively. Done right E-News is one of the least expensive, but most effective marketing tools in our arsenal. The more authentic, amazing and relevant, the better. Have ready-to-run articles prepared to send off at a minutes notice will create a great relationship with papers. Web radio shows are a great place to start. Email or call those who are looking for guest interviews.
Those words alone will get you remembered. Check in with them every month or so and ask how you can help them as an expert in your field. Better yet, send them tips and insider news they might not otherwise have access to. Develop a professional relationship where you can spark dialogues about your community.
Be Outrageous Be outrageous , or weird, or truly innovative and wacky. One article about your business can be worth thousands of dollars. Once people are attracted to you, you want to offer them something to keep them coming back or staying put. Survey Your Customers Reporters love numbers! It validates their story pitch to editors and piques the curiosity of their readers. So, look for surveys other companies have done on a national scale, and then conduct a survey with your customers and prospective customers to get a local angle to a national story.
Compile the results, put them into a press release, and pitch to editors at your target publications. Write an article about it and post it as a downloadable PDF on your website. And of course, blog about it. Leverage Existing Customers Most companies do a poor job of leveraging existing customers to create new ones. If your company does events, give people a discount or free gift to bring or just invite a friend. If someone buys your product online, send them a coupon for the same item suggesting that they pass it on to someone they think will use it.
The foundation of marketing is being different. Be different enough that prospects, customers and the world takes notice. It is mandatory reading for every entrepreneur and every marketer. I am really happy you like it Jes. Please share any additional ideas you have! The more the better! Get started with the easiest thing that you feel can have the greatest impact.