Too often, when we write copy for our products or services, we write to sell. and then, only then, does it make the sale and converts them. “A copywriter should have an understanding of people, an insight into . Get visitors to take action Quickly read through your current copy as a customer would.
Table of contents
- 5 Tips For Writing Copy That Converts
- 6 Tantalizing Techniques for Writing Seductive Sales Copy
- 5 Tips For Writing Copy That Converts
- Understand Your Customer
Show your customers that you're one of the gang-- and that you totally get them!
5 Tips For Writing Copy That Converts
You will win over x more of your audience if you present yourself as a real human being running a small business. Yes, you may know what those words mean, and your other jewelry contacts may know what they mean, but for the casual shopper?
- Etsy Marketing Roadmap.
- 6 Tantalizing Techniques for Writing Seductive Sales Copy!
- How to write landing page copy that converts like crazy (even if it’s your first time);
- How to Write Copy that Converts like Crazy! — Morgan Nield.
- 1. Use the power of imagination;
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Make sure that your copy is tailored to that casual shopper—NOT your peers. They're going to ask themselves "How the heck did she get into my head?! Download my free listing case study below! Pinterest, Google, Bing, and every other search engine out there is.
6 Tantalizing Techniques for Writing Seductive Sales Copy
Copywriting may seem overwhelming right now-- trust me, I totally know that feeling-- but it does get easier with time and practice, practice, and practice. Your first drafts of copy probably won't be ridiculously amazing-- and that's okay and definitely normal! Now check your email to confirm your subscription. Crazy Egg addresses these two objections right up front. Simply put, you want to use language that your customers use. Dollar Shave Club is famous for using language with lots of humor and some profanity. Of course, customers want to know what your product can do, but they care more about what it can do for them.
They want to know how your product can solve that problem. Unbounce is a great example of this. In days past, when marketers wanted to build landing pages, they had to rely on developers to help them. The big problem here is that it was time consuming and a drain on resources. After Unbounce grabs your attention with benefits that solve your problems, they explain how with features. Lead with benefits , and use features as your supporting cast. You want to try to get your point across as fast as possible.
By breaking up your copy with headers and sub-headers, you make it easier for readers to quickly scan through.
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- 2. Use a conversational tone of voice.
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- Conflict of Interest.
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- The Importance of Food and Mealtimes in Dementia Care: The Table is Set.
- Focus on Benefits, not features!
- RESPONSIBILITY SPIRITUALITY RELIGION: A book about taking Individual Responsibility, Living a Spirit.
- How to write landing page copy that converts like crazy (even if it’s your first time);
Make the headers self-explanatory, and use them to highlight your most powerful benefits, like in the Unbounce example. For those who want to read more, add supporting copy below each header. With copy, you really just want to keep it simple. When people see a wall of text online, their eyes glaze over it. Not only does it look longer to read, it also hurts the eyes to read large blocks of text on a computer screen. Crazy Egg has a section on their homepage where they run through the salient points with bullets.
Presentation matters as much as the copy itself, and good design aids the reader in finding, and consuming, and understanding, the important parts. Fonts go a long way in making your copy readable.
5 Tips For Writing Copy That Converts
Use larger type, readable colors, bolding and italics for important words, and enough line space to give your copy a clean look. Visuals are processed 60, times faster in the brain than text. Of course, there are some concepts that are easier to explain via text than with visuals, which is why you need to use them together. See how Kissmetrics does it on their features page. So whenever I start creating headline copy, I always write down 3 variations in plain english first.
Understand Your Customer
And after that, you simply pick your favorite one…. So when I first started to learn copywriting, my instructor would always mention bullet points…. Like to the extent that I thought he had a weird obsession with them. And I never understood what he was doing until we got to the module on creating landing pages, but then I realized why he was so adamant…. So as you can see, I really just take the main benefit and elaborate on it. No matter what, always start with bullet points.
And if you want to leave in bullet point format, then that works perfectly…. But after taking my course, I learned it was actually the exact opposite as the right call-to-action makes a huge difference….
And if you do those 2 things, your call-to-action will be just fine. Landing pages are a very hot niche right now, and I honestly think they will be for years to come.
This is the same reason why you see a lot of people blogging on popular sites like LinkedIn then sending traffic back to a landing page that starts a specific funnel…. Just remember, with the current average being 2.