Good for Business: The Rise of the Conscious Corporation

In Good For Business, the authors show not only why building an authentic corporate brand is critical to success, but how to do it in a way that.
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Step two is to try to hire empathetic, understanding employees. If your company has a strong CSR programme, these kinds of employees will naturally be drawn to your business.


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Once an employee plan is in place, organisations can find creative ways to establish and progress the same mentality business-wide. Can you purchase locally from small businesses?

The rise of the conscious consumer

Can you work with a social enterprise for catering? Is it possible to include volunteering in your on-boarding process or your team off-sites? Having CSR as part of the workplace environment and not just as a one-off initiative is critical. Businesses need to be smarter with how they use CSR. Find an activity upon which you can build a long-term relationship with an organisation and begin utilising your workforce, product, or services, to bridge gaps a non-profit might be struggling to fill.

The rise of the conscious consumer

For companies that want to stay relevant and continue to keep up with the new consumers of today, CSR is the place to start. If consumers know a company cares then they are more likely to care and be loyal to the brand.


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    • Tiffany Apczynski is the VP of public policy and social impact at Zendesk. Alternative Finance Banking Venture Capital.

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