Business Blogging for Health Professionals Using TypePad: A Jump-Start Approach

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Headers make even the longest pieces seem easy to read. Also, part of catering to that whole people-love-to-scan-articles-on-the-web thing is writing short paragraphs. These links could be helpful to your readers. Share buttons should be prominently displayed -- having them next to your post is a little reminder to your readers that they should share your post. For additional social amplification, use ClickToTweet links throughout your posts. So why not enable people to have that conversation all in one place? If you show the right people the right messages at the right time, those readers are much more likely to come back due to a pleasant and helpful experience.

If you want to grow and retain your blog readership, you want to make sure the mobile version of your blog is in tip-top shape. Just as with any effective call-to-action, you need to clearly demonstrate that value of subscribing to your blog. Explain what the visitor will get from the blog when subscribing. Which leads us to a list of the many ways of converting casual blog visitors into loyal subscribers. Display a clear call-to-action module to subscribe to your blog, along with an RSS subscription button and a simple, one-field email opt-in form near the top of your blog -- above the fold.

Business Blogging for Health Professionals Using TypePad A Jump Start Approach

Put it right in their face, and make it stand out. Do you have your blog listed in the navigation on your homepage? Do you have a footer with places to follow your company on social media? These pages are likely to attract a lot of new visitors to your website, so use the opportunity to funnel them into your blog so they can learn more about you and read all of the awesome blog content you offer. Calls-to-action are great for nudging people in the right direction without being too pushy.

Do subscribers need to confirm their email address when they opt-in to receive your blog posts in their inboxes? If so, make sure your confirmation page and emails are extra optimized to capture those necessary double opt-ins. Are you leveraging evangelists both internal within your company and external to gain more subscribers? Are you regularly scheduling messages on social asking for your followers to also subscribe?

Have you ever tried using blog content for outreach or PR? These are all great ways to amplify your blog and gain unexpected subscribers. All we did was add a new checkbox field to all our landing page forms so people could subscribe to our blog with just one click. If your blogging software is integrated with the rest of your marketing software, this trick is very easy to implement.

At the simplest level, you need to have control over the fields on your landing page forms as well as the ability to export a list of people who opt in to your blog through these forms so you can add them to your blog subscriber list. The copy you use has to be relatable, actionable, and must motivate and incentivize a casual reader to continue receiving content on a daily, weekly, or monthly basis. Remember to do lots of research as to who your buyer personas actually are, and conduct interviews with happy customers before doing any heavy lifting on your content. Keep in mind that the niche topics you choose to write about will also help you rank for specific longtail keywords over time.

In fact, you should bookmark this blog post: Sales 1 Integrations HubSpot integrations with apps, tools, and software you use every day. Customer Stories Case Studies Reviews. First, determine who your audience actually is. Ideally, these would be your potential customers and they are reading your blog to find helpful industry content.

Always write quality stuff. This includes optimizing each post for search engines and a pleasant user experience. Instead, find out the truth through interviews. Here are some practical methods for gathering the information you need to develop personas: During the interview, look for: Vocabulary, puns, references, tone, gestures, etc. What makes them light up, what they hate discussing. Their outfits, style, accessories, personality. What do they do? What do they want? How do they see themselves? How do they spend their day-to-day?


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  • INTRODUCTION?

Using these Instagram-specific topics as an example, here are a few different blog topic ideas: Share characteristics and qualities that business owners or entrepreneurs should look for when hiring their team. A manifesto is a great way to condense your message into a short, all-encompassing format. Have you ever heard of "My 30 by 30" posts? These are really cool and help readers see into your life and business a bit, by showing your personality and uniqueness.


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  • TABLE OF CONTENTS;

Think of this blog idea as a bucket list before you or your business reaches a certain age. Put together a post and use gifs for the images. Gifs have a way of adding humor and energy to posts in a way that images and graphics can't. Or make your own with Boomerang. Share pictures and what you'd like to learn, then go out and try that thing. Share an update of your experience with your followers.

Blog Ideas To Scare Away That Tormenting Blinking Cursor...

Bringing humor into a post can be good. It's always fun to make people laugh. I once did a parody post with Taylor Swift's song, "Shake It! It was a lot of fun! After doing the giveaway or competition on your blog, share the results. Did it turn out or was it a dud? Have you ever spent time on websites like Quora? There are so many people asking questions that you can use for new blog ideas.

It's helpful, and it could also bring some traffic back to your blog. Like I said earlier, people love humor. We like to laugh and smile. A great place to look is on Google. There are plenty of good places full of jokes. If so, share your adventures. Write a post about how a certain character or situation in a movie has something to do with your niche. These can be a lot of fun to write. Play around with some ideas. Distractions aren't fun, but sadly we have them a lot in our lives. Especially with the Internet. There's always a distraction waiting around the corner.

If those three people created something awesome with all their skills, what would it be? Create that and then share your process and inspiration. It's interesting to dig into why something scares or doesn't scare you. How would you describe yourself with only five words?

Use those words as an outline for your idea. Pick a topic or theme. A good way to think of this is like a party. At parties, there's usually a theme. Write up a few rules and a schedule of events. Set up a blog hop for a certain amount of time. For each of the days, provide a daily prompt. Encourage bloggers to visit other bloggers' posts who are also a part of the blog hop. Blog hops are a cool way to create a sense of community and also to get more comments. Have fun with it! Think about what your monthly goals are.

They can be personal or business related. Share things that you aren't going to do in the upcoming months. For instance, do you have any bad habits or things that get in the way of you being successful? Since you probably do, your audience also probably deals with similar issues or the same ones you do. Share a list of what you aren't going to do this month. Have you ever thought about writing an inspirational post that will encourage people in your niche to stand strong and hold on while they are on the road to success?

It's always good to remember what your goals are. When you have them set out, it's easier to see where you're headed. It helps you sort out your vision a little more. It will build trust. Everyone wants to be trusted. Or designed your own graphics? Write up a post where you share something new that you've tried. People will love experiencing the "new" factor with you.

Share your step-by-step process to make it actionable or even throw some humor in there of the mistakes you made along the way. Do you have a list of books that you'd like to have read by the end of the year? If so, write it down. This blog idea will help people get a good feel for what kind of person you are. Share links to the charity, too. Are you working your dream job?

Whether you are or aren't, type out what your dream job is and share it. This is an easy question that opens up for some awesome creative post ideas. And why do those things inspire you? This can be difficult, especially when it comes to giving up something that you enjoy doing like watching TV at night or social media at certain times of the day. Then share with your readers how you handled it. This can be so rewarding. Pick out one thing to give up and then share it with your readers on how you handled it.

What worked and what didn't? What kinds of things do you want to do before you kick the bucket? Life is full of exciting things to do. What words of wisdom do you live by? Use those as inspiration for sections and flesh out a post that shares your philosophy. A mascot just like the big furry animal that boosts fan morale at sports games.

If you could choose a mascot to describe your outlook on life or on your business, who would you choose? Walk your audience through how to schedule their work week productively. As humans, we always want to know how to get more done in a week.

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If you have anything that has helped you schedule your time throughout the week, put that into the post. Since your blog is your baby, you don't want to just talk about the blog the whole time in your post. Find a way to turn it into an actionable post that people can still learn from.

Many people work remote and travel with their work now. It really helps to see how others work and reach their goals while they're traveling. Does something bother you right now? Write up a rant about it. If you could think about all the events that unfolded in your life, which ones shaped you into who you are now? Do you travel a lot? If so, use this for inspiration.

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Share where the best places are to eat. How about that great bed and breakfast you went to in Ireland? Controversial blog posts do really well. They can be difficult to write and they aren't for everyone, but if you feel led to, don't fear. Go out and do it. Did someone give you some great advice at a certain time in your life? Think back to that time and write down the advice as you remember it.

How To Get , Readers For Your Blog

Or if your blog or business is made up of a team, you could always share where each of the team wants to go on vacation next. This is another one of those blog ideas that really help an audience get to know you better. Use your creativity and imagination with this one. You can tie this into your business or your personal life. This is a different approach to the "If you were stranded with three people on an island, who would you choose? What event in history is one that amazes you every time you think about it? Now, start writing about it.

Why do you feel so strongly about that event? What do you think that says about you as a person?

7 Instagram for Business Best Practices

Share photos daily for a week that show a sneak peek into your life, your blog, or your business. This could go many different ways for different bloggers. For a writer and editor, like me, I'd probably write a post about the importance of getting up to move throughout the day. Since I sit at a desk a lot, getting up throughout the day to move around is really important.

What helps you stay healthy? Some people have told me that taking reading breaks throughout their day helps refresh their minds.

How To Get 100,000 Blog Readers

It's always interesting to hear how people would spend their last days, if they knew it was their last days. If you come up with certain dreams that you'd like to accomplish if this was your last week , why don't you think about accomplishing them? Go after your dreams and ship it. When you share this with your audience, you'll be letting them into your life.

It's a cool way to repurpose content. Instead of letting your speech get lost in your files on your hard-drive, use it and embellish on it by making it deeper. You could even type it all up and schedule it to publish right after your speech gets done. Tell your audience to get the notes and other awesome tips on your website.

This is also a great way to build an email subscriber list. Want to get more followers? Having influencers on your blog and guest writing for other blogs can really boost your followers. It helps if the blogs you choose are actually ones that have influencer status. Has anyone asked you any questions lately? Turn their questions into blog post ideas. Write it up and help your readers solve their problems. Use those as blog ideas.

Walk your readers through the hour-by-hour day in the life of your title. Also, don't forget to share pictures. It's always a lot of fun for people to peak into others' lives. This post idea is kind of like what we did here: What things would you warn people against doing in your career?

Think of these as five things that are deadly to doing your job right. It's like that game where you give so many facts, sneak in a few lies, then have your friends guess what was true and what was false. Think about this post in somewhat the same way, but instead of making your readers guess, tell them which are truths and which are the lies. People always want to know how to start out in their niche. This means the nitty gritty details on how to do it all. Teach them how to start one of their own. Cover all the basics of starting your own business, blog, or career.

If your answers are actionable and helpful, people will keep coming back for more. Are there life lessons that people who aren't in your career could learn from? You might be amazed. Collect the links of your favorite bloggers and websites, and share them in a list post. People love finding new awesome blogs. And when you are the one to help them find all these great bloggers, they'll remember that and that will cause them to trust you more.

Which will make them come back for more. Ever read a book and thought, "Man, this character is basically me! Use that as inspiration for a post like this. You can also incorporate this into your blog or business and personify your company or product with one of the characters by saying something like: We are in such a digital world. You can't go anywhere without seeing people looking at their phones or tablets.

List out your favorite apps. Write out all the awesome plugins that you are using on your blog. Make a big list of how you use them and why others should also be using them. Create a list of your favorite blog posts that helped you the most this month. You can put some of yours in this post as well as posts from other people's blogs. Have you watched any awesome video tutorials lately? Make a list post of the best ones you've seen.

Share the events and make sure to link to them. Add tips for people who might want to go to those events this year so their experience will be even more amazing. You can learn a lot about a person when you spend any time looking into what they read or watch or even what they listen to. What do you think your playlist says about you?

Pick a topic and make a roundup list of actionable posts that show how to do certain things that will help your audience become better at what they do. Mission statements are always great to have. Any Instagram strategy should clearly outline a target post frequency to help keep you on track.

In fact, the average was 1. To post consistently with Instagram, we schedule Instagram reminders in Buffer. With Instagram analytics on Buffer paid plans , you can sort every post by the most popular, most likes, and most comments. You can also select any custom timeframe or from presets like 7, 30, or 90 days. Responding to comments is a great way to build a strong community on Instagram. A Buzzsumo study of over 1 billion Facebook posts from 3 million brand pages found that images posted to Facebook via Instagram receive more engagement than natively published images:.

Hashtags have become a uniform way to categorize content on many social media platforms. Hashtags allow Instagrammers to discover content and accounts to follow. We believe strongly in the power of one-on-one interactions and connections. We regularly use the BufferStories hashtag to tell stories about our team and repost content from our community. A study from Georgia Tech looked at 1. Pictures with faces get:.

Over the past year-or-so, Instagram has been working with brands to optimize its advertising platform, and the results so far seem great. Across more than campaigns measured globally with Nielsen Brand Effect, ad recall from sponsored posts on Instagram was 2. With various ad formats available, from photo and video ads to carousel ads that allow brands to tell a deeper story and provide a link for people to learn more, Instagram could be a great place to experiment with paid advertising. On their blog, Instagram explains:.

People come to Instagram to follow their passions, from travel and fashion to cars and entertainment. They want to see ads that reflect the things they care about. Advertisers also want to target their messages in more effective ways and reach people not just because of their age, location and gender, but because of the people, places and things they love. Quotes are incredibly popular on Instagram and can drive a lot of engagement. Quotes can also be a great way to re-enforce your brand vision, values and what you stand for. The Skimm, a daily newsletter, uses quotes on Instagram to share snippets of the stories they feature in their newsletter:.

VaynerMedia also use quotes to great effect on their Instagram by sharing wonderful, hand-drawn quotes from their team on the platform:. Here are a couple of tools that could help:. Contests are a great way to increase engagement and build evangelism among your audience on Instagram. When done properly and effectively, contests can have many benefits for brands:.

Here are a few common mechanics used by brands:. In these types of contests, you ask your followers to share a photo using a selected hashtag so you can discover all entries. These contests tend to have a set theme. With this contest mechanic, you ask your followers to comment on your post to enter the contest. You can also encourage users to tag a friend in the comments to enter — this can help to increase the virality of the post.