The Decade That Shaped Television News: CBS in the 1950s (Collection)

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Sign In Register Help Cart 0. Search Results Results 1 of Former library copy with usual stickers and markings. Shows some signs of wear, and may have some markings on the inside. CBS in the s Sig Mickelson. Ergodebooks , Texas, United States Seller rating: Used - Very Good. Ships from the UK. Great condition for a used book!

Your purchase also supports literacy charities. It rose from being a plaything for the rich to a major factor in informing the American public, and an aggressive rival to newspapers, radio, and news magazines. This volume is an insider's account of the arduous and frequently critical steps undertaken by inexperienced staffs in the development of television news, documentaries, and sports broadcasts.

The author, the first president of CBS News, provides a treasure trove of facts and anecdotes about plotting in the corridors, the ascendancy of stars, and the retirement into oblivion of the less favored. This volume is an important contribution to the history of television journalism and will appeal both to journalism and broadcasting scholars and to those interested in the meteoric rise of television.

A gee-whiz celebration of the s communications revolution that in the end manages to inspire awe for the time when public affairs mattered and people cared. Mickelson From Whistle Stop to Sound This volume is an insider's account of the arduous and frequently critical steps undertaken Greenwood Publishing Group Bolero Ozon.

It was broadcast on Thursdays and Fridays at 8: NBC launched its own short Sunday evening newscast in as the lead-in to its ninety minutes of programming.

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Considering the limited technology available, this was not surprising. Newsreels offered television news producers the most readily applicable model for a visual presentation of news, and the first people the networks hired to produce news programs were often newsreel veterans. But newsreels relied on 35mm film and were expensive and time-consuming to produce, and they had never been employed for breaking news.

Aside from during the war, when they were filled with military stories that employed footage provided by the government, they specialized in fluff, events that were staged and would make the biggest impression on the screen: These conventions were well established when the networks, in response to booming sales of television sets, expanded their evening schedules to seven days a week and launched regular weeknight newscasts.

Reynolds, the makers of Camel cigarettes, it was produced for the network by the Fox Movietone newsreel company and had no on-screen news-readers.

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Its first newscast, News and Views , began airing in August and was soon canceled. By this time, however, the prime-time schedules of all the networks were full of popular entertainment programs, and All Star News , which failed to attract viewers, was pulled from the air after less than three months.

Film for the program was acquired from a variety of sources, including foreign and domestic newsreel agencies and freelance stringers.


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Glad we could get together. But the assumption that guided its production did not set particularly high standards. The people at home, knowing what the news was, could see it happen. Making good use of the largesse provided by R. In the days before network bureaus, journalists at network O-and-Os were responsible for combing their cities for stories of potential national interest. NBC also employed stringers on whom it relied for material from cities or regions where it had no O-and-Os.

Its success gave McAndrew and his staff greater leverage in their efforts to command network resources and put added pressure on their main rival. Most of the radio people, however, were second-stringers. The most important new hire was Don Hewitt, an ambitious, energetic twenty-five-year-old who joined the small staff of the CBS Evening News in and soon become its producer.

Despite his age, Hewitt was already an experienced print journalist, and his resume included a stint at ACME News Pictures, a syndicate that provided newspapers with photographs. He was well aware of the power of pictures, and when he joined CBS, he brought a new sensibility and willingness to experiment. Under Hewitt, the Edwards program made rapid strides.

His most significant innovation, however, was the double-projector system that he developed to mix narration and film. This technique, which was copied throughout the industry, made possible a new kind of filmed report that would become the archetypal television news package: By the early s, the CBS newscast, now titled Douglas Edwards with the News , was adding viewers and winning plaudits from critics. The big networks were not the only innovators.

1950s Daytime television commercials

In the late s, with network growth limited and many stations still independent, local stations developed many different kinds of programs, including news shows. The Telepix Newsreel aired twice a day, at 7: Run by Klaus Landsberg, a brilliant engineer, KTLA established the most technologically sophisticated news program of the era.

Edward R. Murrow

Employing relatively small, portable cameras and mobile live transmitters, its reporters excelled in covering breaking news stories, and it would remain a trailblazer in the delivery of breaking news throughout the s and s. It was Landsberg, for example, who first conceived of putting a TV camera in a helicopter. But such programs were the exception. Most local stations offered little more than brief summaries of wire-service headlines, and the expense of film technology led most to emphasize live entertainment programs instead of news.

Believing that viewers got their news from local papers and radio stations, television stations saw no need to duplicate their efforts. Not until the s, when new, inexpensive video and microwave technology made local newsgathering economically feasible, did local stations, including network affiliates, expand their news programming. The major parties had selected Philadelphia with an eye on the emerging medium of television.

Sales were booming, and Philadelphia was on the coaxial cable, which was reaching more and more cities as the weeks and months passed. By the time the Republicans convened in July, it extended from Boston to Richmond, Virginia, with the potential for reaching millions of viewers. In , however, television was a wide-open field, and with much of the broadcast day open—or devoted to unsponsored programming that cost nothing to preempt—the conventions were a great showcase. In cities where they were broadcast, friends and neighbors gathered in the homes of early adopters, in bars and taverns, even in front of department store display windows, where store managers had carefully arranged TVs to draw the attention of passers-by.

Crowds on the sidewalk sometimes overflowed into the street, blocking traffic. Because of the enormous technical difficulties and a lack of experience, the networks collaborated extensively. All four networks used the same pictures, provided by a common pool of cameras set up to focus on the podium and surrounding area.

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Kaltenborn and Richard Harkness. ABC relied on the gossip columnist and radio personality Walter Winchell. Lacking its own news staff, DuMont hired the Washington-based political columnist Drew Pearson to provide commentary.

Many of these announcers did double duty, providing radio bulletins, too.