NonProfit NonMarketing

Finding new ways to reach volunteer and donor prospects can be challenging in the nonprofit marketplace. There are many nonprofits.
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One New York nonprofit, Charity: The movie documented a week in the life of an Ethiopian family accessing clean water for the first time. Thousands have now seen the film using their VR headsets, and millions more have watched it online. Visual storytelling is the perfect medium for nonprofits to communicate their missions. Personal stories and vivid imagery combine to trigger emotions within audiences, which philanthropies have long relied on to encourage giving and sharing.

A series of PSA videos tell the stories of a plastic bottle transformed into a park bench or aluminum cans destined to help build a stadium. The unique take on recycling creatively humanized what is normally a technical and scientific topic. The campaign highlighted the ongoing issue of early-childhood mortality. A popular campaign from ONE helps viewers visualize million girls, the number who are deprived of an education each day.

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The international education philanthropy Pencils of Promise also took advantage of the latest technology to promote its cause. The nonprofit virtually transported audiences to a small classroom in Ghana to illustrate the ways education is benefiting one rural community. The second virtual reality film lets viewers experience the stark contrast between the tropical landscape and the impoverished village that lies within.

Audiences are then introduced to school children attending class within a new building, thanks to Pencils of Promise. One nonprofit used augmented reality to visually represent the power of giving. Simply by pointing their smartphone cameras toward a flat object, viewers could see the tower appear in augmented reality. As the tower grew, it unlocked virtual reality films for viewers to learn more about various causes around the world. So many times the simplest explanation is also the most poignant and profound. To visually communicate that budget cuts equal increased poverty, the nonprofit used classic symbolism.

A photo of a baby, surrounded by cutting symbols of a dotted line and scissors, appears over an image of a homeless man. The message is clear: Cutting him from the budget now will cost all of us later. Which of these examples of successful nonprofit marketing campaigns has inspired you the most?


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Tell us about it in the comments section below. And if you'd like to get started on your own highly creative visual marketing campaign for your nonprofit, check out this free visual content tool for creating engaging infographics and visual statistics. Samantha Lile is a web content creator with a journalism and mass media degree from Missouri State University. She contributes news and feature articles to various web publications, such as the Huffington Post.

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Currently, she resides in the beautiful Ozarks with her husband, four dogs and two cats. Your email address will not be published.

What Is The Definition Of Not For Profit Organization?

E-mail communication with current and potential donors builds relationships and loyalty. Many NPOs are also entering the world of social networking, with the goal of becoming personal to donors and clients and spreading their message. Non-profits are beneficial for individual groups of people, but they also benefit the community.

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For this reason, public relations are a large part of marketing. The local press should know the story of the non-profit and be aware of new programs that reach out to the community. NPOs should utilize newspaper stories to share statistics, provide pictures and advertise fundraising events and community services. The NPO should include media outlets in events by inviting them directly. Local news outlets should be on NPO mailing lists for newsletters and other informational mailings.

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Kristie Lorette started writing professionally in Skip to main content. Target Market Just as a for-profit business targets a certain audience with its marketing, so should a non-profit. Branding It is crucial for the non-profit to build its brand. Here are two examples of nonprofits promoting special events very well via email. Content creation is one of the absolute best ways to grow your database and keep your audience engaged.

Nonprofits understand the importance of giving -- so why not give your supporters something of value, such free guides, videos, or resources that will help your audience learn and grow? Kind of like you see with these emails I know, I know, life is busy. But sometimes it helps to stop for a moment and reflect on how we can do things better.


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Using email to invite supporters to participate in a short survey is a great way to learn about their recent experience with your organization. Once someone takes an action on your site, such as making a donation, signing up for an event, or downloading an offer, think about keeping the conversation going with a follow-up email. In addition to the examples you see below, another use case for email follow-up is sending a message to supporters once they make a donation encouraging them to share their action with others -- the news might help a new audience get involved with your nonprofit.

With any nonprofit, there is a lot of gratitude to go around, especially for the wonderful donations, sponsorships, and volunteers that keep the organization running.


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    6. These emails are designed to ensure that your organization can thank and show gratitude to the amazing people that take the time, effort, and money to involve themselves in your cause.