Guide Gamification Strategies: How To Create Addictive Content That Your Tribe Will Devour

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Gamification Strategies: How To Create Addictive Content That Your Tribe Will Devour eBook: Andy Broadaway: leondumoulin.nl: Kindle Store.
Table of contents

Also, be sure to check out our highlights of the best quotes from MozCon I wanted to share a few thoughts about the conference. Kane and Beth absolutely nailed it. Twitter is my default event platform of choice but I find the […]. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Sign me up for the monthly Content Harmony Digest! We all know we should eat healthier, exercise more, create fewer greenhouse gases, give more to charity, and vote in every local election from city council to school board.

But do we? This essay is a bit different from the normal subject matter on the blog but I hope it will stir some discussion about which of our personal habits are worth improving. Connect with Auron on Twitter at auren or on Facebook. To really differentiate yourself and become a superstar in this winner-take-all world, you should be focusing on improving your strengths, not your weaknesses.


  • Get the Most in Life and Work with Gamification.
  • Gamification Strategy – How To Create Addictive Content That Your Tribe Will Devour.
  • THE TRUTH THE PROOF;
  • He Did Not Know Her Name.
  • Games in Music Education – Things I came across in my Master's Research.

James writes at JamesClear. In , a man named Kurt Lewin wrote a simple equation that changed the way we think about habits and human behavior.

Screen Society

In the never-ending effort to motivate employees, companies are taking cues from video games—adding scoring, virtual badges, and other game-like elements to everyday work processes to make jobs more fun. In this essay, he shares his experience using lean startup methodologies with my Hook Model at the Lean Startup Machine conference.

This article also appears today on Pando Daily. Then pivot or persevere until you validate a solution. Wednesday was my birthday. It should have been a great day. My wife and daughter had prepared a delicious breakfast, I had lunch with close friends, and I finished up some writing and client work. Then I heard the news. But consider the California Roll — understanding the impact of this icon of Japanese dining can make all the difference between the success or failure of your product.

The California Roll provided a gateway to discover Japanese cuisine and demand exploded. Over the next few decades sushi restaurants, which were once confined to large coastal cities and almost exclusively served Japanese clientele, suddenly went mainstream. Today, sushi is served in small rural towns, airports, strip malls, and stocked in the deli section of local supermarkets. Marketplace businesses exist to connect two or more parties, typically the buyers and the sellers.

Investors love these marketplace businesses because they tend to grow quickly and spawn winner-take-all companies. A long line of successful Silicon Valley startups have found success providing a place for people to connect and transact. While at Zynga, Lisa learned how to shape user behavior, but in this essay she describes her surprise when she found herself unexpectedly hooked. Yet, there I was on a Monday night, glued to my computer screen for over an hour as I watched an online auction. Sirens were beautiful creatures from Greek Mythology who lured sailors to their death.

The power of their song was so irresistible it would cause captains to steer their boats into the rocks and drown. We are also seduced daily by ideas that sound great at first, but may leave us shipwrecked, unless we have the power to say no. In advertising, marketers reinforce a behavior by linking to the promise of reward.

Users are increasingly inundated with distractions, and companies find they need to hook users quickly if they want to stay in business. Today, companies are using more than feedback loops. They are deploying the Hook Model.


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  • The Faith of Islam.
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  • A Distant Calling?
  • Screen Society | SpringerLink?

No distractions this time. You can register here! In this interview with Max Ogles, McGonigal discusses impact of future technologies on behavior, habits, and the way we design products. Q: You recently worked on a project designed to visualize the future of technology.

MozCon 2013 Highlights & Quotes

The idea was that using some future, not-yet-existent product, nicknamed FeelThat, people could actually share emotions with each other. What was the thinking behind it? Jane McGonigal: This is a project with Institute for the Future to look at some of the emerging technologies that are being prototyped, tested, and innovated right now. We try to imagine where technologies might take us in a decade or more if they became widespread and popular.

Table of contents

In this interview with Max Ogles, Saad discusses the role of evolutionary psychology in modern marketing. Gad Saad: Evolutionary psychology is applying evolutionary theory to understand the human mind. Evolution is typically used to explain all biological diversity, from how flowers evolved, to how a particular trait of an animal evolves. For example, why does the peacock have its tail that way that it does? Put simply, evolutionary psychology is the pursuit of understanding the human mind through an evolutionary lens. Avi xgmedia is an Independent User Experience Consultant.

Does your phone distract you from your studies or work?

Do your friends, parents, children, or spouse complain that you are not giving them enough attention because of your phone? You may be addicted to your phone. In his famed experiments, Ivan Pavlov trained his dogs to associate mealtime with the ring of a bell. Pavlov found he could elicit an involuntary physical response in his dogs with a simple jingle. Every time his bell rang, the dogs began to salivate. Today, the beeps, buzzes, rings, flags, pushes, and pings blasting from our phones prompt a similar response.

They are the Pavlovian bell of the 21st century and they get us to check our tech incessantly. However, as powerful as these psychological cues are, people are not drooling dogs. Max writes at MaxOgles. In fact, the person most likely to build the next great tech business will likely be a scrappy entrepreneur with a big dream, a sharp mind, and a valuable secret. When my family immigrated to the United States in , my father weighed pounds. He came chasing the American dream but got more than he expected.

Along with a new, more prosperous life for his family, he also acquired some bad habits.

Blog-Poodle Mafia Branding PR and Marketing Agency

Eventually, he stopped smoking. However, the junk food habit got the best of him. His weight ballooned by over 50 pounds and in his late 50s his doctor told him he was pre-diabetic. He blogs at persuasive.

About this book

A young addict in her mid-twenties, she lives in Palo Alto and, despite her addiction, attends Stanford University. Studies show that temporary fixes to old habits actually make people gain weight. He had put on weight over the last few decades and despite several attempts, he had trouble taking it off. In his late 60s he faces pre-diabetes and a daily ritual of taking a handful of pills. How do products tempt us? What makes them so alluring? It is easy to assume we crave delicious food or impulsively check email because we find pleasure in the activity.

But pleasure is just half the story.