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The Complete Guide to Self-Publishing a Book that Doesn't Suck is like having a baby — once it's birthed into the world, there's nothing you can do to take it back. So unless you're the next J.D. Salinger or have a very generous, talented​.
Table of contents

• Travel Writing Course: Join over 11, Travel Writing Graduates
• Buzzsprout Podcast Hosting
• Complete Guide to Headaches
• Business Accounts
• Self-Publishing in 2020: A Beginner’s Guide to Self-Publishing Success

This is the part everyone will see and it plays a big part in whether potential readers choose to open your magazine. You should give a lot of thought as to how you design it and what it should feature. A good rule of thumb is that, if you want to stand out among your competition, your cover needs to be striking. Your choice of colors, visuals, and typography should be well chosen and compelling. Besides this, there are a few pretty standard things to include on a magazine cover:. One of the advantages of a digital magazine depending on the technology you're using is that you can use a fullscreen background video for the cover instead of a static image.

This is a great way to stand out and attract attention. It's even possible to include a button to encourage people to "keep reading" or "open the magazine. Online magazine with a background video for a cover. Of course, depending on your goal and target audience, you can choose which of these are relevant for your magazine. Let's quickly go through each of these with a short explanation. This is almost always the first page of a magazine, although in digital publishing, some magazines even combine this with their cover page.

It should, at the very least, list all of the featured articles in the magazine, if not everything. A big advantage of digital magazines is that you can turn the items in your table of contents into hyperlinks so that readers can easily jump to the section that interests them. Usually in the beginning of the magazine, but sometimes placed at the back, the masthead is a page or section that lists all of the people involved in the production of the magazine, including the editorial staff, the marketers and content producers, designers, and other key people.

Depending on the type of magazine you're creating, this section may or may not be necessary. If you're creating a magazine that will serve as a product catalog, for example, you might leave it out entirely. Remember that today's readers have short attention spans, and you want to get them to the important stuff right away. With this in mind, you might consider putting it at the back.

Again, this will vary depending on the style of your magazine. Usually, the letter from the editor is a welcoming message that briefly covers the contents of the magazine, gives some important information, or touches on recent news. In a staff magazine, this is often replaced by a letter from the CEO or head of human resources. In either case, it serves to give your magazine more of a human touch and make it feel less like comes from a faceless brand.

This section is entirely optional and, obviously, depends on whether you receive such letters.

Magazines with a very large reader base may have the luxury of hundreds of letters from which to choose the most interesting. Smaller publications probably don't receive enough reader feedback to create a dedication section, but this also depends on the frequency of your magazine. If you have the material, however, including letters from readers is a great way to show other readers that they're not the only one reading. It helps to create a community feeling around your magazine — and this can be valuable. This is the main part of your magazine where your featured articles go. Size-wise, this should be the most substantial section.

It's always good to add variety here. Use a combination of longer and shorter articles. Mix that up with interviews, reviews, and opinion pieces — or whatever is relevant to your subject matter.

Staff magazines, for example, might feature an interview with an employee of the month and then a short piece about next month's targets. It's important to keep your features visually distinct so that readers know when they've moved from one article to the next. Your layout and color choices should make this distinction clear while also serving to make for a pleasant reading experience. In a digital magazine you can include more than just text and images.

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Videos are a great way to add more engaging content. Interactive, animated charts and graphs are popular. Overlays and popups that readers can open to see more content are fun to play with as well.

HTML5 magazines even allow you to add forms and collect feedback from your readers right on the page. The back of the book is where everything else goes. But that isn't to say it shouldn't be interesting.

In many magazines, you'll find classified ads, horoscopes, and smaller columns. But this greatly depends on the type of magazine.

Generally speaking, advertising in this part of the magazine is cheaper than in the front of the book or in the feature well as it tends to get less attention. Some magazines choose to put the impressarium in the back of the book rather than the front. For a digital magazine, there's even more reason to do this as you want new readers to get to your best content as quickly as possible. The last pages of can be a great place to add contact forms, or even calls-to-action CTAs if you're using your magazine for sales or marketing purposes.

If you're running a traditional subscription-based magazine, don't forget to provide a way for potential advertisers to get in touch. Most people intend to earn a reasonable ROI with their magazines, whether it's directly through selling subscriptions, or indirectly, for example by providing customers with relevant, inspiring material that encourages them to stay engaged with their brand.

Before we go further, it's important to mention that much of the publishing industry in general has endured difficult times recently as social media and free content has grown in popularity and people spend less time reading traditional magazines. This section will discuss various revenue models you can implement for your digital magazine. The model s you choose will largely depend on your goal, the style of your magazine, and the technology you choose. The most obvious way that magazines earn money is through sales, either via an intermediary, or as a subscription service.

Let's look at how traditional print magazines do it, and then compare that with online magazines.

Business Accounts

If you go to the local newspaper store and purchase a magazine, only a portion of what you pay ends up as profit for the magazine's publisher. Single copy sales are usually the least profitable ways for magazines to earn revenue. When you consider the printing and distribution costs, the margin is not very large.

On top of that, the magazine typically pays for space on the newsstand's shelves. Subscriptions are far more profitable because publishers can eliminate one of the middlemen. The publisher ships magazines directly to readers and doesn't have to pay for shelf space. Also, income tends to be more predictable because subscribers typically pay in advance.

Still, for a printed magazine that sells subscriptions, the revenue will always be offset by how much it costs to print and ship. Printing and distribution costs are typically the largest expense for any magazine. The huge advantage of online magazines is that they entirely eliminate printing and shipping costs. Another thing to consider is that, with physical magazines, a unit must be printed and shipped for every copy sold.

Thus, your total costs increase as you sell more. You also run the risk of printing too many upfront. A digital magazine, on the other hand, only needs to be created once. Because it's virtual and not physical, it can then be sold an unlimited number of times without incurring additional costs.

With a digital magazine, your cost per unit is simply your 1-time cost divided by the number of sales i. While eliminating printing and shipping costs makes creating and selling digital online magazines much cheaper and accessible for more people, there will be other costs involved. If you decide to sell subscriptions via Zinio or Kindle for example, you will pay a membership fee and most likely a percentage of all your sales.