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So I recommend that at a bare minimum, you create a small lead magnet and give it away in the front of your book.

Why and How to Self Publish a Book on Amazon

That will kick off that snowball effect where you find those first few true fans who will go on to buy your other titles. Once again, there is a lot more to learn about email marketing, so I recommend checking out the following pages:. As mentioned in step 7, the two key components to grabbing the attention of a potential reader is with a compelling book title and an eye-catching cover image.

To put it bluntly if your book looks like it was designed by a third grader using Microsoft Paint, then it…. One of the most frustrating things I encounter in teaching these skills is an author who spends weeks, even months, on a book and then wastes his or her efforts by failing to invest in a quality cover image. Instead, use these covers as a starting point for the cover designer to create something completely unique. Once you have a solid idea of what you want, take these concepts and hire a professional cover designer.

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There are a few websites that I recommend for finding good cover design and I also recommend listening to our podcast episode on how to hire a designer :. I know some authors successfully use Fiverr for their cover needs.

How To Market Your Self Published Books On Amazon in 2020 - Kindle Self Publishing

Successful indie authors truly understand their market. Not only do they know the benefits their audience is seeking, they also know the other major players in their niche. You can figure this out by researching your market before launching a book. The purpose of market research is to identify similar books and authors.

This is important because when you know someone already likes a book from a specific author, then you can tap into these existing audiences and offer your book as an additional reading option. With these research options alone, you will quickly discover dozens of authors who write similar books. That will make it easier to scale up your book business as you publish the next few books in your catalog. This is a pain-free task that takes under ten minutes to complete.

In fact, I recently recorded a video that will walk you through the uploading process:. This program offers a number of benefits which we cover in this podcast episode , but the main reason to sign up for KDP Select is the program offers a number of tools to market your book and grow an audience. Reviews are the first thing readers look at after the title, description, and book cover. So you need land at least five reviews before your launch. If you have a following through a blog, podcast, YouTube, or strong social media then these are the first people you should reach out for a review.

This is my favorite strategy because these are people who already know, like, and trust you, so they are usually willing to take a few minutes out their busy day to help you out. And if you combine with this with strategy 3 i.

Why and How to Self Publish a Book on Amazon

Be sure show how to leave a review maybe with a short video and then provide a direct link that leads directly to the review section of your book listing. Like this one. If you have an existing audience, then you can supercharge your review efforts by creating a Facebook group where followers can gather and talk to one another. There are two ways to do this.

The first is to create a Facebook group with the sole purpose of helping you launch your book. Here, you would build buzz around this event, involve followers in the process, and drip out valuable pieces of content. The second method is to build a long-term community of folks interested in your topic. This is a great method if you teach a concept that people use every day to improve their lives. A great example of this is what Hal Elrod does with his Miracle Morning community. Creating a Facebook community can be a time-consuming task that requires you to post quality content and interact with members.

However, this effort is worth it because whenever you have a new book, you can tap into this community and ask for reviews. This is a. This is a valuable lesson that I learned while working with Honoree Corder during the launch of our book, The Miracle Morning for Writers.

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We formed a Facebook group a month before publication and gave advanced copies to all members. After the book was live, we had over reviews in just a few short days. So a big hat tip to Honoree for helping me understand the value of Facebook groups! Look at the people you already know, and ask if they would be willing to leave a review. A simple way to do this is to go through email contacts and past conversations.

Writers and Editors - Self-Publishing and Print on Demand

Odds are, there will be a few folks who are willing to help. The same principle applies here. Perhaps you have a few friends and followers on social media who might be interested in leaving a review. When someone seems interested in the book, send a private message to see if he or she is interested in a free copy in exchange for a review. If you have contacts in a market related to your book topic, then you approach these people and ask for a review.

You can find books similar to yours and contact anyone who left a review. You still need to email each person and send them review copies, but this software program has eliminated the headache of having to scroll through numerous book pages to find qualified reviewers. To maximize the previous strategy, you should also build a database of people who have left previous reviews on your books and have agreed to be contacted for any future launch. Here are three examples of websites that aggregate potential book reviewers:.

Just to be clear, it is still legal to offer your book in exchange for a review. Users are free to be as honest as they want to be. Usually 5 to 10 is good enough for a book launch. Then when you book starts to sell and you interact with readers, you can ask them to leave a review.

The rule of thumb that I recommend is to do a free launch until you have or more email subscribers. Once upon a time, you could give away a book for free, get thousands of downloads, and then get lots of visibility on Amazon i. Those days are over!


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The only way to compete in and beyond is to hustle and work hard to stand out from the competition. The common thread I found from all of these conversations is they worked really hard during their launches. I recommend starting with these folks by promoting your book leading up to the launch, during it, and then when your book is about to go up to its permanent price.

There are a few ways to promote a book using Facebook. Do this and you will be ignored or even banned. Facebook can be a powerful tool to launch your book, or it can be a complete waste of time. The authors who get real results with it focus on quality over quantity. But there are a few gig providers who can help you promote a book and generate a few hundred extra downloads.

This is one of those cases where you should do your due diligence before buying any gig. That said, one Fiverr gig provider does a good job with marketing free books. So you can spread the word before and during launch week by doing a round of interviews on podcasts related to your topic.