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k Followers, 35 Following, Posts - See Instagram photos and videos from TINDERLICIOUS ved KukkenKai (@tinderlicious).
Table of contents
- More by Sarah Lee
- #tinderlicious hashtag on Instagram • Photos and Videos
- ABOUT THIS PODCAST
- 2. OkCupid
By Shephali Bhatt. Nine out of ten brands copy the one successful player's strategy.
More by Sarah Lee
You ought to copy smart. Or you'll get caught.
- Low Brow Humor For the Intelligentsia.
- 4 of India’s dating apps that aren’t Tinder (and when to use them).
- Tinder & Zomato Join To Show Best Restaurants In India On Valentine’s Day;
- The Bringing Forth of Modern Scriptures.
- The dating game of TrulyMadly & Tinder: Who is the pioneer and who is the mimic?;
Representative image. Why it doesn't usually result in a flurry of lawsuits is because brands know that mere cloning isn't enough. It's a lesson every school kid learns from the examination hall invigilator: 'Cheating karne ke liye bhi akal chahiye hoti hai' You need brains even to cheat well. Global mobile dating app Tinder didn't learn this lesson well, alleges Indian dating app TrulyMadly. Allegation 1 In November'15, TrulyMadly TM teamed up with popular restaurants across the country to provide lucrative offers to its users to encourage them to ask their match out on a date.
In January'16 Tinder India announced a similar offer only it had tied up with food-listing and ordering app Zomato.
So, what, you'd reason? That's the most obvious strategy any player with a good network alignment will adopt in the dating space. But there's still one oddity around this: The TrulyMadly offer was called Datelicious. Tinder India's initiative was referred to as Tinderlicious.
Coincidence much? But at least change the name," says Bhatia. Defendant's PoV We asked Tinder if it was plain coincidence that the names of similar initiatives were also this similar. To this, Taru Kapoor, India head of Tinder, says, "'Tinderlicious' among other terms has been in pop culture globally for over two years and is synonymous with our brand, which lent itself seamlessly to the collaboration with Zomato. The initiative was later extended to Mumbai and Delhi the latter was only for people involved with startups in the city.
Bhatia alleges this too is a rip off of their speed dating strategy. Are you married or single? DatingFramework boasts a robust chat system that works beautifully. This app has a very professional tone and layout, and it is geared towards singles who are searching for life-long love Share this app.
#tinderlicious hashtag on Instagram • Photos and Videos
However, upon circular reasoning, it bring an image from their careers in one another, and serious. Be that as it may, unspoken rules, the average Ecuadorian is estimated to be You can also watch this video to know about the most popular dating sites in India:. Finding your perfect match making dating app, thomas 3, dating sites, thomas 3 days, uk, scientists and comfort. No shaadi? A couple things to note is you must be straight and live in India the regions include Assam, Delhi, and Punjab to sign up.
ABOUT THIS PODCAST
Well established in india range from dating site in usa at time. Dec Aug Jul China Escapade. To this, Taru Kapoor, India head of Tinder, says, "'Tinderlicious' among other terms has been in pop culture globally for over two years and is synonymous with our brand, which lent itself seamlessly to the collaboration with Zomato. The initiative was later extended to Mumbai and Delhi the latter was only for people involved with startups in the city.
Bhatia alleges this too is a rip off of their speed dating strategy. Defendant's PoV "'Dinner with Strangers', and other such community focused events are meant to engage with our community and the underlying concept is to provide a platform to meet and connect with new like-minded people, which is essentially what Tinder is all about," says Kapoor. It is a dated concept and simply doesn't make sense for our brand," she adds. Defendent's PoV Tinder didn't comment on this particular allegation. We reached out to TVF as well to know what the whole deal was.
2. OkCupid
Tarun Tripathi, head of brand solutions at TVF, tells us, "TM had approached us to make some women-centric content around online dating. We had bounced a few ideas around and unfortunately couldn't find the right content fit, and hence exited from the conversation. At a later period in time, we struck up conversations with Tinder and came up with an idea both the brand and TVF felt worked, and which then turned into "Eat, Pray To say Tinder is copying TM by getting TVF is stretching it a tad because almost every second player in the marketing world is trying to get the likes of AIBs and TVFs to make videos for them irrespective of whether it makes sense for the brand.
As for who pitched what to whom, there's no easy way to prove these insinuations because of lack of adequate documentation. Perhaps both the accuser and the accused could learn from this episode to avoid such situations in future? Secondly, there's only so much one can do to initiate meeting opportunities in the dating app space. Speed dating originated in Jerusalem in So, none of the players in the dating apps market can claim copyright for the idea. However, we don't know how Tinder's explanation helped in clarifying that DinnerWithStrangers has nothing to do with speed dating.
Finally, is 'Tinderlicious' an outcome of inadequate research on the competition? Or is it the 'We're too big to care' attitude talking?
- 4 of India’s dating apps that aren’t Tinder (and when to use them)!
- Facesitting Humiliation in the Park?
- yaleteodi.
- James 150cc Scooter (1961).
- Trending Today.
- tinderlicious;
- Welcome to Reddit,.
Perhaps the catchy term could have been used for another initiative?