PDF The Business Battlecard: Winning Moves for Growing Companies

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The Business Battlecard: Winning Moves for Growing Companies Kindle Edition. Find all the books, read about the author, and more. Using five simple, but crucial questions, The Business Battlecard helps you craft a winning strategy to grow your company and rally your team.
Table of contents

Sales process. Customer value propositions. Organisational buying behaviour. Business-to-business selling. Overview of the Sales Management Function Linkages between corporate, marketing and sales strategies. Sales Management as an Integrated function of marketing management.


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Role, skills and competencies of the sales Manager. Organising the Sales Effort Sales organisation decisions.

The Business Battlecard : Paul O'Dea :

Key and major account management policies. Key account Planning. Sales force structure.


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Territory management. Routes to market. Sales Planning Planning for sales. Environmental influences on sales programmes. Demand estimation. HRM for Sales Selection and recruitment. Sales Management and Sales Executive training.

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Coaching and Leadership. Motivation: Theory and Practice. Remuneration and incentive programmes. About this Item: Oak Tree Press, Condition: New. Seller Inventory V More information about this seller Contact this seller 3. Published by Oak Tree Press. About this Item: Oak Tree Press.

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Complete business management tool for growing companies

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