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How does motivation work? The classic answer is that people are motivated to approach pleasure and avoid pain, that they are motivated by "carrots and sticks." But to understand human motivation, it is necessary to go beyond pleasure and pain.
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Terms and Conditions. This is because poor old safety assumes that every problem requires a rational systems solution, a reflection of a primitive anthropological method. So when a mistake or a poor judgment is made, the solution is more information or retelling of the same information. It is the myth of common sense that interprets non-conformance as a lack of sense, the same rationalist anthropology at work. This model believes that avoidance-attraction motivation works.
The Hedonic Principle is maintained by a regulatory focus. The formula dominates safety websites, safety conferences and safety books. It is as if the safety profession has gathered all the research on education, motivation and learning for the last 50 years and then decided to ignore it.
Information is not education and data is not motivation. Therefore, the solution is yet again another data dump. Of course, humans are not machines, we are a complex mix of thoughts, beliefs, assumptions, intuitions and experiences. Our decision making is not conditioned by our collection of punitive experiences. There are plenty of people who know the dangers of obesity and junk food but this information and knowledge of itself does not motivate one to exercise. There are plenty of people who took up smoking knowing the hazards and risks. There are plenty of people who know the law and drink and drive.