Description. First introduced in , i-mode was the world's first smart phone for Web browsing. The i-mode wireless data service offers color and video over a.
Table of contents
- Can i-mode Go Global? - Knowledge@Wharton;
- Figure 8.
- Principles of Political Economy and Taxation.
- For Personal use:.
- The Man Who Wins.
Cultural Anomaly or Cunning Strategy? How did DoCoMo do it in Japan?
- Want to Play?: Monkeewrench Book 1.
- What is i-Mode? - Definition from leondumoulin.nl!
- The Handbags Tale (The Inspector Gilles Maintenon Mystery Series)?
- DoCoMo's i-mode: Strategies for Success | The Case Centre, for programme administrators!
- Exchange Rate Economics: Theories and Evidence (Routledge Studies in the Modern World Economy).
And why did Europe — where not every country is like the U. By setting up what ordinary consumers want, you can make new markets.
Can i-mode Go Global?
By setting up the best Internet service in each country, I can make it succeed. By collaborating with partners at each stage, DoCoMo created a compelling user experience that made no distinction between wireless and wireline Internet. E-commerce using the mobile network is already very common in Japan , and to do this, we made our platform and handset work seamlessly with the fixed Internet world as much as possible.
For example, we implemented end-to-end SSL [secure socket layer] in the i-mode handset instead of a special wireless-oriented security technology. Most other cell phones are not cute; they are big and clunky.
Citing Knowledge@Wharton
The handset uses space enormously well, has a color screen, etc. They wanted to be a conduit for content, but essentially had an open-architecture model where others developed the content, and they were satisfied with taking a cut for its use.
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Evolution of a Text-Based e-Mail Culture. All Eyes on DoCoMo. Differences in Platform are Meaningless.
i-mode Strategy - Takeshi Natsuno - Google Книги
Why is the Win so Overwhelming? Sharing the Revenues Matters. Keep Service Providers Motivated. What is Internet-Style Marketing? Different Industries, Different Types of Alliances. Alliances to Strengthen Electronic Settlement.
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- i-mode Strategy - download pdf or read online - Mastermakers Book Archive.
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