Editorial Reviews. Review. Aaron Shapiro wants to take over the world * Gavin O' Malley * A Users, Not Customers: Who Really Determines the Success of Your Business - Kindle edition by Aaron Shapiro. Download it once and read it on.
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- Users, Not Customers
- Users, Not Customers: Who Really Determines the Success of Your Business
- Users, Not Customers: Who Really Determines the Success of Your Business by Aaron Shapiro
Although is not complete, I highly recommend Users to all entrepreneurs and existing small businesses who wish to develop an online on the internet. Dec 05, donna rated it really liked it Shelves: Have you ever given up on a website because it was too difficult to use? Have you ever written a bad online review because your experience with a company was so terrible you just had to share it with the world?
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Have you ever thought of ways your own company could avoid these problems? Aaron Shapiro, CEO of digital marketing and design company, HUGE, identified a list of Fortune 1, companies that were using digital technology effectively in order to illustrate why businesses should be focusing Have you ever given up on a website because it was too difficult to use?
Aaron Shapiro, CEO of digital marketing and design company, HUGE, identified a list of Fortune 1, companies that were using digital technology effectively in order to illustrate why businesses should be focusing on the user.
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Users are defined as anyone who interacts with a company through digital media whether they were customers, brand fans, journalists or employees. Companies who put users first have been seeing big wins and anyone who conducts any sort of business on the web — whether it is for ecommerce or just having a site to connect with your customers — can learn from the lessons in this book. Yes, you have to have the right technology people on board, but you also need to get your whole organization behind focusing on the user in order to create easy, fun, useful experiences for people who interact with you online.
This book is an excellent introduction to designing experiences for your users. It will also help any manager trying to figure out who to hire and how to go about making the changes that will make customers happy and keep them coming back for more. Apr 03, Karen rated it really liked it. This was a very interesting book. He focuses mostly on for-profit companies but there is a lot non-profits can learn from it. Shapiro's premise is that in this digital age, we as companies need to realize that our customers have because users, and that much of our business is done online and if the company does not have a good digital presence then there is a good chance they will lose the customer.
He believes that the most sucessful companies create online experiences that leads their users This was a very interesting book. He believes that the most sucessful companies create online experiences that leads their users to become customers. He provides many examples of this, how companies like Nutrisystem use their online presence to establish a relationship with users through forums, articles and weight loss tools that is meant to to turn those users into customers of their product.
I think this is very important for libraries to learn since we have been for so long a place where people went to for books and programs, but with the advent of e-books and online databses, our patrons do not have to ever have to enter our building but we can still provide invaluable services to them. We need to let patron know that we are just as useful online as in person.
A very good read with many good examples. Apr 11, Clare Cannon rated it it was amazing Shelves: This book had so many good ideas it gave me heart palpitations Much of its content explained changes I'd already noticed but hadn't yet thought through the consequences of.
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This is up to the minute marketing advice, with clearly signposted chapters and handy chapter summaries that make it easier to remember the content and put it into practice. Nov 26, Jennifer rated it really liked it Shelves: A great look at the necessity of creating a digital interface that is slick, simple, and joy-giving not just for your customers, but for all users of your business - staff, clients, job applicants, followers - any one who may come into contact with your businesses digital world.
The hard part in reading this as a librarian is that 1 I have little power to change anything in our digital world.
Users, Not Customers
It's created by just a few large companies who stick with what works. So, definitely gave me food for thought and will keep me on the lookout for digital output that is focused on users. Oct 25, Ryan rated it it was ok Shelves: This was an ok business book. Of course we all want better, faster online experiences but I didn't get much from the book.
I did enjoy the parts on bilateral customer service and he did have plenty of good examples. However, I think the correlations between the stories and his thoughts were often off. Sometimes authors study companies, find what is great and then share their findings Good to great, seven habits , sometimes they think up something they think is innovative and try to force exampl This was an ok business book. Sometimes authors study companies, find what is great and then share their findings Good to great, seven habits , sometimes they think up something they think is innovative and try to force examples towards their thinking.
Regardless of the study of the companies, I believe this book to be the latter. Just ok, I think it will help grow his company though.
Users, Not Customers: Who Really Determines the Success of Your Business
Nov 15, Shane Cormier rated it it was amazing. This book couldnt be more correct on the futures of how people shop. That first paragraph caught my attention so much I had to force myself to put it down each night so I could get sleep. I know that I personally will be using my smart phone for comparing prices more often now that my eyes have been opened at a new way to save money. Oct 19, Jennifer Ware rated it liked it Shelves: I received this book for free from goodreads. This book would be very helpful for a business student or small business owner.
I did learn a lot, got some helpful hints for my next garage sale or craft sale and learned some interesting facts about my two favorite companies, Target and etsy. May 06, Chris rated it really liked it Shelves: Aaron Shapiro does an excellent job explaining why user-centric models are shaping the future successes of businesses.
Users, Not Customers: Who Really Determines the Success of Your Business by Aaron Shapiro
Jan 22, Troy Swinehart added it Shelves: Book 2 for - Another book that has been on my mind for awhile. I am curious how to apply this to da Vinci's Resume. Oct 24, Benjamin Holcomb rated it it was amazing. I am currently reading — and enjoying — this immensely. Very thankful to have received this through the Goodreads First-Read program, and I will add to this review upon completion.
Oct 25, Lulu marked it as to-read. I won this book from the first reads giveaways and I am so excited to read it. Dec 09, Jose Papo rated it liked it. It continually changed and improved its technology to create the best possible experience instead of maximizing rental fees and late fees. Aaron Shapiro helps companies build thriving digitally driven businesses. This is a fundamental strategic shift. Rather than trying to get people to buy stuff online, these companies home in on the user experience. Shapiro provides a strategic approach to refocusing your business in every way, from technology infrastructure and management to product design and marketing.
Shapiro has produced something of real value for marketers. Shapiro presents a wonderful novel perspective on the evolving role of digital in business as a tool for interacting with the world. Inspired by Your Browsing History. Tahl Raz and Beth Comstock.
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