Go-to Book on Google+|Google Plus for Beginners|Social Media Marketing This book covers more than just Google Plus and Google My Business.
Table of contents
I would really think realtors would know better, given the emotional sale involved in buying a home. Another big no-no is not addressing negative comments on your posts. Bad comments will happen. You need to judge how to respond to comments on your updates. You need to show that you do this.
Address the concerns of your negative commentators quickly and smartly to avoid an escalation of negative feelings towards your business. In the end, you may not be able to please the commenter, and it may go unresolved. Find communities that suit your business niche, and join them. They were kind of a response to Facebook groups, and to Twitter hashtag communities, and maybe LinkedIn groups.
Basically, they are a way to find your niche interests online, and interact with them. Treat Communities like a networking breakfast, or trade show. These can be your customers! Give them respect and interest, and they will likely reciprocate! Last, but not least, I have to mention this pet peeve!
Do not post a link - and not include at least a brief comment! Not only does this make you look thoughtless, these posts have low engagement. To be successful in social media, you need to make an effort. Post with something interesting to say! Does this one go without saying!?! What do you think? What mistakes have you seen? Share them in the comments. Get Started Not today. Growth Hacking Social Media. How Not to Use Google Plus. It helps your SEO! Google gives you the opportunity to include all your other social site links. Include your website, and location particularly if you have a bricks and mortar store.
Keyword Stuffing your Profile Do you hate this as much a I do? Not using Circles Google plus allows you to segment the people you follow. Make sure you use them. And then, make sure you use them well. Spamming your Circles Circles are a great way to target your posts to reach your targeted consumers. This is called engagement. This posting could have been written something like: With 7 bedrooms and 3 full baths, this could be the one for you. Join me this Sunday, July 28 for an exclusive look…. Ignoring Negative Comments Another big no-no is not addressing negative comments on your posts.
First, this book is only available as an e-book, but don't try to read it on a Kindle or small e-reader. It is full of illustrations, screen shots, and tables, most of which are totally unreadable on a Kindle. The author is a Mac fan, so the book was probably designed for the iPad. It works reasonably well on my similar sized Android tablet, but most of the screen shots and tables are still somewhat difficult to read.
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There may not be anything the author could do about this problem. As a how-to, First, this book is only available as an e-book, but don't try to read it on a Kindle or small e-reader. As a how-to, the book certainly needs the illustrations and screen shots. It may just be a shortcoming of digital publishing, which is still in it's infancy. Maybe it should be read on a full computer. That being said, the book is well written, well organized, and pretty complete, but short and easy to read.
The book also includes a plethora of links to further information. Apr 18, Karen deVries rated it really liked it. I read this for my marketing work, and I enjoyed it. Kawasaki's conversational style is a pleasure to read. His experience as former Chief Evangelist at Apple and his success building his brand in social media makes his arguments all the more compelling. Twitter, he says, is more of a place for getting real-time perspectives but not a lot of in-depth conversation.
May 23, Joe rated it really liked it. Guy Kawasaki has credibility, so I thought it made sense to read this book. It's Guy Kawasaki has credibility, so I thought it made sense to read this book. Maybe that's all there is to it - sometimes a cigar is really just a cigar. Mar 24, Stacey Lawrence rated it liked it. Of course, that could have been summed up in a blog post, but he wouldn't have profited off the idea. It also had a lot of information about settings, specifically regarding Hangouts, that I had never known before.
Jan 16, Niamh Brown added it. I read it in under 3 days around work, it was that good. Nov 10, Robert Keeney rated it liked it. Needs updating Some good info here but it badly needs updating. There are links that don't work and discussions on features that don't exist any more. Dec 24, William Arsenis rated it it was amazing. Better, but fewer people use it, and the pundits prophesy that it will fail. As a lover of great products, this rankles my soul.
I think I might have stumbled on something that's already changed since version 2. In Chapter 4, "How to Make an Enchanting Profile," under photos, it says that you can create a five-photo template for your cover photo. Chapters of particular interest to me included: Great photos evoke emotions, ask the viewer questions, and draw people to read what you've written. Guy Kawasaki's passion is addictive, and his writing is as inspiring as it is humorous.
I highly recommend this book to anyone wanting to know more about the latest and greatest in social media.
Moderate a Community
Jan 27, Iola rated it really liked it. Kawasaki begins by defining what he sees as the purpose of the four major social media platforms: You can search for topics and Follow people based on the circles they are in. Kawasaki gives the example of searching for specific hashtags. In British English, any following punctuation follows the closing quotation mark, so if the hashtag was at the end of a sentence, the full stop aka period would be after the final quotation mark, thus: But in US English, the final punctuation mark goes inside the quotation marks, like this: Thus, proof that British English punctuation makes more sense at least in this case.
I especially like his parting comment: You could pay a lot more for advice from someone with nowhere near the knowledge and experience. May 01, Janette Fuller rated it it was amazing Shelves: He states that Twitter is best for real-time perspectives. Facebook is for people. It is great for keeping up with people you already know friends, relatives and colleagues. It enables you to pursue your passions with people you don't know.
He explains exactly how to set-up your account and find people to include in your circles. He provides detailed instructions for designing a photo scrapbook for your profile page. This book provides helpful hints for leaving comments, responding to comments and sharing posts. There is a chapter on how to "hang out" using the feature that allows you to conduct a live video conference with up to ten people.
Hangouts can reach more people if you "broadcast and record" them. This enables people to watch and listen to hangouts but not participate. Peg Fitzpatrick wrote a guest chapter entitled "Fish in a Big Pond. This book is precise, understandable and complete. Guy Kawasaki sure does a good job at explaining the Google plus interface and feature. And that's what it is.
Google Small Business - Google+
A well written manual. I gave this book one star because it reeks of fanboyism. At one point, he compares Google Plus lack of popularity, with respect to Facebook and Twitter, to Macintosh niche user base, with respect to Windows. Mac was a revolutionary product. Is Google Plus in the same leagues as Mac? Do you really think so? People usually don't find their friends and family me Guy Kawasaki sure does a good job at explaining the Google plus interface and feature. People usually don't find their friends and family members on Google Plus.
At no point he addresses the privacy concern that many people have about Google Plus. What about Google Wave and Buzz? What if Google decides to shut down plus too? Again, Guy does not touch this issue. Does having a good manual make Google plus a social network worth moving to? Is Google plus your network? Should you move your online social live, along with your mail, calendar, videos and search history, to Google's server? The manual does not touch these questions even with a yardstick.
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By the way, did you need a manual to use Facebook or Twitter? I wouldn't be surprised at all if it is later disclosed that Google payed Guy to do some evangelism for their social website. If you like reading manuals then go ahead. This book is for you. If you need to read a manual to use a website.
Then this book is for you. If you don't lie in any of the above two categories, then this book isn't for you.
Why Google Plus
Feb 13, Stan Skrabut rated it it was amazing Shelves: While I downloaded the Kindle version, the paperback version weighs in at pages. The book is a quick read but provides a wealth of information gleaned from his personal experience. It was fun to read a book written by someone who so thoroughly enjoyed his topic. Mar 28, Lars-Christian Elvenes rated it really liked it. I picked up What the Plus! It came up while browsing Amazon, and I decided to give it a go.
Also, I've heard about Guy Kawasaki many times, and figured it was a good opportunity to read one his books. I give it a 3 star rating Update: I give it a 3 star rating as it's mostly information that you can find other places, but as for the purpose for the book it's great. The price tag is acceptable, and Guy's passion for the platform really shines through. Combined with Google's search technology it's got great potential. May 28, Kelly Schuknecht rated it it was amazing Shelves: I read this book as I was doing research for the book I am writing on the topic of book marketing if you are interested, I am blogging the content for that book here: Although I learned a lot from this book, the biggest take-away for me came down to one phrase: His passion for it is infectious.
And he will walk you through every single thing you need to know about using this social media channel. This book can be read in just a couple of hours, but be prepared to take your time as you read it so you can follow Kawasaki tips as you go. I'd dabbled in its waters, but couldn't understand how to make it work and how to engage with people. Kawasaki's book has those answers.
He covers the following chapters: A couple of the chapters are written by guest authors, showing Kawasaki's willingness to show viewpoints different to his own. The only flaw in the book is that it lacks an index, making it less useful as a reference than it could be. Jan 06, Sue Cartwright rated it really liked it.
He says its better but fewer people use it and this book is more aligned to those who might want to use it for personal and professional reasons, rather than for business per say. I found it very useful in learning more about using search, mastering circles, commenting, sharing, blocking, using hangouts and getting more followers.
Mar 28, Jamie Maltman rated it really liked it. Guy does a great job with this combination How To and more importantly Why To use Google Plus effectively, respectfully and enjoyably. Google Plus is very different from Facebook, Twitter and Pinterest, and Guy shows you how once you understand how to use it you too will find it the best medium for connecting to people that share your passions, and amazing content in those areas.
I'd recommend it to regular people looking to explore their interests, to any kind of content creators, especially in Guy does a great job with this combination How To and more importantly Why To use Google Plus effectively, respectfully and enjoyably. I'd recommend it to regular people looking to explore their interests, to any kind of content creators, especially in creative fields and organizations small or large looking to establish themselves on social media.
It's a very quick read with lots of examples, screen shots, references for reading more, recommendations for optimizing your experience, and chapters from other non - celebrity Google Plus users who give perspectives for regular new users, and also specifically for women. Good read and good tool. I had been thinking of deleting my Facebook account entirely as it annoys me but since all my family and friends are on it, it would mean a slow and social death. It's made easier connections with them and whatever they post or follow, is who I then follow to keep abreast of changes in my field.
Dec 30, Soh Kam Yung rated it liked it Shelves: Most of the material is not new to me, but it is good that his starting point is how to see the various social networks and how to treat them based on your preferences.