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“You know, I have important things to tell you, and instead of letting me tell you because you say you have something important to tell us, then what, nothing? one and sent Zach and I there, then I couldn't open another one to get us out.
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The interviewer will ask you the "Tell me about yourself" question. You'll begin to answer with a brief Answerette and then pause. You'll ask the interviewer if it's okay for you to ask a question about the open position. You'll have a Pain Hypothesis ready -- don't ever go to a job interview without a Pain Hypothesis! You've got to have an idea of what's keeping this manager up at night. I started out in Sales and became a Marketing Manager about six years ago.

My approach to Marketing really springs from what I've seen that works to get customers interested -- I see Marketing as priming the pump for the sales process. Jim, can I ask you a quick question about this Online Marketing Manager role? It's impressive -- you've got sixty thousand Likes on your Facebook page, for instance, which is something a lot of companies your size would envy. JIM: We do? That's great.


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Our Social Media Coordinator, Brittany, is really good at that stuff. How do you see that intersection? Lynda's Pain Hypothesis is that Jim is willing to invest the cash to hire an Online Marketing Manager now because new-customer inquiries are decreasing. Jim's company is private, so Lynda couldn't find any sales figures online, but she notices that all of the product reviews she can find are two to three years old.

The company's Facebook page with 60K likes is only nine months old. Somebody got the memo that said 'Social and mobile are where your customers are' is Lynda's guess.

How to Answer "Tell Me About Something Not on Your Resume"

Still, are all those Likes on Facebook translating to sales leads? Lynda intends to find out. She wants to learn more about the Business Pain Jim is facing, so she's about to spring her Pain Hypothesis on him. JIM: That's a great question. We're new to online marketing. We haven't really been involved in social media until this year. Brittany's social media projects are the first volley in that campaign, you might say. We've been very focused on things like Facebook Likes JIM: That's it! Sixty thousand Likes is a lot, but we also give away samples in exchange for Likes and do all kinds of contests.

Which Group Are you In?

The intersection isn't quite there yet -- that's high on our list of priorities. How do you envision that bridge being built, between social media presence and Facebook Likes, and actual sales in the door? That's the big pain point. Jim has invested whatever he's paying Brittany, and not seeing an uptick in sales. He's willing to hire one more person -- me, potentially - to build the bridge that will take his audience from clicking LIKE on a Facebook page to ordering something.

This is always fun for me. I have ten thousand questions to ask you, to help me understand where the break is occurring. People know who your company is. They just don't have enough pain to place an order, or they don't see why they need your product. That's my expertise -- figuring out why that is and solving the problem. It could be that your Facebook page is currently reaching people who will never be your customers.

It might be that folks don't understand how your products could help them, or it might be that they're getting a lot of good stuff from you guys already, for free, so they think there's no need to buy.

Fast Company

If Brittany is recognized and rewarded for getting more Likes on the Facebook page, she'll have more incentive to give away free stuff and your customers will have even less incentive to plunk their money down. How many leads do you typically convert, as a percentage?


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  7. JIM: You mean eight hundred times two hundred? Geez, that's a hundred and sixty thousand. I could use those sales this quarter. What happened in this interview? The power dynamic completely shifted. Lynda helped Jim rise out of "I'm the manager, and I'll ask the questions" mode to become a guy with a problem -- Lynda's favorite type of person to meet! Lynda only did the same thing she's done hundreds of times with internal and external customers. She asked questions. She didn't offer solutions. So how do you move from tongue-tied to being a charismatic and interesting person?

    It depends on the question you start with, and then you can focus on the stream of follow-up questions. When was the last time you were in a meeting that didn't start with small talk? It's a natural way for people to connect. Start with a question that will build up to a conversation that meets the A. The fallback for a lot of people is like the newscast "hourly update" — traffic, sports, weather and so on.

    Drill this into your head: It is a horrible icebreaker. There are a few exceptions, like if it's a genuine interest of yours and your boss or colleague shares that passion. Open your eyes before you open your mouth.

    How to Tell a Difficult Truth in 7 Straightforward Steps

    Find something to focus on in your surroundings, like the piece of art on the wall, a quirky gadget or family picture on their desk, a race car helmet, scattered coins from various countries and so on. There's bound to be something that will spark small talk and help lead the conversation into unique follow-up questions.

    Let's say you're talking to the CEO of a large, iconic company who is about to retire, and you noticed a row of empty boxes along the wall of the CEO's office. You might start with the question, "How hard is it for you to leave this job? If you have "news," share it: "I adopted a pet over the weekend" or "My 6-year-old rode a bike for the first time yesterday!

    If you're new to a company and leading a team, for example, start your first meeting by going around the room and asking each person to say one interesting thing that recently happened in their lives. As a result of that momentary sharing, you've allowed everyone to feel more personally and genuinely connected with each other. The objective to is be genuine and not simply make something up. Otherwise, you run the risk of not knowing how to answer follow-up questions about something you have little or no experience with.

    If you wait, two things will probably happen: One, someone else will make the comment you wanted to make and, two, your more talkative colleagues will take over with their own follow-up questions. You'll get lost in the cross-talk and miss your chance. No matter what or how much you say, your tone of voice, facial expression and eye contact will broadcast so much more.

    In person, look at the other person when you speak, not at the conference table or the wall. On the phone, smile — it will make your voice sound warmer. It's not just what you say, but how you say it, that will help others connect with you. This is where small talk goes to the next level, as you segue from talking about something small to the issue at hand. If the conversation is already flowing, it will be easier than you think and ask follow-up questions. Your boss could be the one to make the first step, "So, tell me what's going on with [X].

    You can then pivot to a more meaningful discussion that showcases your knowledge, contribution and confidence. For introverts, small talk can be painful. But if you say nothing in those moments before a meeting starts or when you and your boss are in the elevator, you run the risk of becoming invisible. First, give yourself a break.

    I have something to tell you