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Sep 8, - Pew Research Center recently posted a study on how strongly different generations identify with their generational labels. While Baby Boomers.
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The Greatest Generation

The younger group are financial fledglings, just flexing their buying power. The latter group has a credit history, may have their first mortgage and are raising toddlers. The contrast in priorities and needs is vast. The same logic can be applied to any generation that is in this stage of life or younger. As we get older, we tend to homogenize and face similar life issues.

The younger we are, the more dramatic each stage of life is. Consider the difference between someone in elementary school and high school. While they might be the same generation, they have very different views and needs. Marketing to young generations as a single cohort will not be nearly as effective as segmenting your strategy and messaging.

Each generation label serves as a short-hand to reference nearly 20 years of attitude, motivations, and historic events. Few individuals self-identify as Gen X, Millennial, or any other name. Whatever terminology you use, the goal is to reach people with marketing messages that are relevant to their phase of life. In short, no matter how many letters get added to the alphabet soup, the most important thing you can do is seek to understand the soup du jour for the type of consumer you want to attract.

Boomers, Gen X, Gen Y, and Gen Z Explained

Before we dive into each generation, remember that the exact years born are often disputed, but this should give you a general range to help identify what generation you belong in. The other fact to remember is that new technology is typically first adopted by the youngest generation and then is gradually adopted by the older generations. If you want to know more about Gen Z, check out this deep dive into their media consumption and banking habits.

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Topics: Research. Related Articles. Millennials: Where are they now? Subscribe to The Chronicles of Marketing Newsletter. Every day I work with actors helping them to figure that out, by developing their brand and pinpointing their specific type. Last week, I worked with a guy who told me he played 27— Seriously, every time I look in the mirror I see that year-old guy who had it all going on.

SHOULD WE HAVE A NEW ADULT AGE RANGE?

However, when I step out into the real world, I have to be realistic about who I am and that includes being honest about my age range. Agents, casting directors, and directors want to work with professional actors—those that know who they are and what they have to offer. In fact, that can be very off-putting to a potential employer. Most importantly, your real age must be within that five-year span. Age up. Why does everyone want to be so young?

How to Determine Your Age Range

There are people of all ages in film and television, yet everyone wants to play younger. A person exudes a sense of maturity in the way he carries himself, and age can clearly be read in his eyes, no matter how young his face appears. So many actors get stuck in the past: that year they booked a couple nationals, when they got that movie role and three guest stars, the period their hair looked amazing, etc.

A working actor looks forward by creating a career arc with attainable goals getting bigger and bigger.


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Look to the next age category. How can you prepare yourself for those roles? Embrace it. Own it. Present it. That means any time you have your acting hat on auditions, meetings, etc.