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Most of these fall into three general categories of needs: Achievement (nAch); Affiliation (nAff); Power (nPow). Acquired Needs Theory is also known as the.
Table of contents

From Wikipedia, the free encyclopedia. Main article: Need for achievement. Main article: Need for affiliation. Main article: Need for power. Retrieved July 16, Retrieved Retrieved November 29, Human Motivation, Cambridge University Press. Categories : Motivational theories.

McClelland’s Needs Theory

Namespaces Article Talk. For the first time ever, practice meets theory in a concise report on how people get de motivated, and exactly what you can do to get them back on track. More about the employee motivation ebook. Legal notices Privacy policy. Employee motivation theories Maslow hierarchy of needs theory ERG motivation theory Alderfer McClelland achievement and acquired needs theory Stacey Adams equity theory Hertzberg hygiene factors and motivators theory Vroom expectancy motivation theory Hackman and Oldham job characteristics model Was this content helpfull?

We put a lot of effort in creating these pages, and offering you content that you can use. If you value our work, please reward us by liking or linking to this article or website. You can also donate a small token of your appreciation:. YourCoach Employee motivation theories McClelland achievement and acquired needs theory McClelland achievement and acquired needs theory In his in his book 'The Achieving Society', David McClelland expounds on his acquired-needs theory.

There is a strong need for feedback as to achievement and progress, and a need for a sense of accomplishment. People with a high need for achievement seek to excel and thus tend to avoid both low-risk and high-risk situations. Achievers avoid low-risk situations because the easily attained success is not a genuine achievement. In high-risk projects, achievers see the outcome as one of chance rather than one's own effort. They prefer either to work alone or with other high achievers. This driver produces a need to be influential, effective and to make an impact.

What is McClelland's Needs Theory? definition and meaning - Business Jargons

There is a strong need to lead and for their ideas to prevail. There is also motivation and need towards increasing personal status and prestige. A person's need for power can be one of two types - personal and institutional. Note: Those with a strong power motivator are often divided into two groups: personal and institutional. Finding This Article Useful? Get the Free Newsletter! Read our Privacy Policy. Key Points McClelland's Human Motivation Theory states that every person has one of three main driving motivators: the needs for achievement, affiliation, or power.

Motivation Hygiene Theory

Add this article to My Learning Plan. Mark article as Complete. Show Ratings Hide Ratings. Rate this resource. Find Out More. Comments 16 Over a month ago Michele wrote. It is true that many people hide behind social masks, and perhaps we all do to some extent. Many drivers can be identified through observation. Forming strong relationships with each team member and asking questions to identify what drives their behavior is another effective approach to use.

Michele Mind Tools Team. Over a month ago Arnoldas wrote.

McClelland’s theory of motivation

I really do not agree with the practical application of this theory. It is very difficult to determine which motivational driver a person has. Sometimes people hide behind social masks; we may not know the people well. Conclusion: the evaluation is very subjective. Also, people sometimes have psychological abnormalities, so the motivational driver can be chosen wrongly as well. Anyway, this article was really detailed and informative in theoretical view.

Over a month ago Michele wrote.


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Hi mapett, We like to hear that our articles are helpful in completing university assignments. The author for all of our articles is Mind Tools. We also do not date our resources as we update them frequently. It is acceptable to cite an article without a publication date. For example, in APA format, n. Check the style guide for your program to determine the appropriate notation. Please wait Has a strong need to set and accomplish challenging goals.


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  8. Takes calculated risks to accomplish their goals. Likes to receive regular feedback on their progress and achievements. Often likes to work alone. Wants to belong to the group.