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Closed-circuit television (CCTV), also known as video surveillance, is the use of video cameras to transmit a signal to a specific place, on a limited set of  ‎China Central Television · ‎IP camera · ‎Surveillance.
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You want the rooms to be at the same level. You want the televisions, the furniture and the kitchens to be outfitted so that it gives the same luxury experience across the board. There is so much going on with in-room technologies. Do you dictate what the owners have to put in and clearly state what is needed? We select all of the electronics, all the in-room entertainment, as well as Internet.

For example, we put high-definition flat panel televisions in all the rooms, surround sound stereo systems, DVD players in each room, hospitality grade telephones, and switches so that multiple locations have Internet access and the Internet access cost is all built into the room rate.

Then, in addition, we provide wireless access in all public areas as well as now adding wireless to all the rooms that are in the rental program. One of the things we have to do is, obviously, explain to the owners why it has to be the equipment we list. Sometimes an owner will say, I can go down to Best Buy and get a TV, but what they do not understand is the service aspect. If we buy televisions of a certain type, obviously, we buy a few spares so that we can repair them.

If we let the owners buy the make and model television they want we would have a maintenance nightmare. It would be inconsistent guest service. For instance, the remotes would all be different and if a guest calls the front desk for assistance there would be no way for the front desk to help.

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It is different with a couch, a chair or a bed. You can have many vendors and still have a luxury couch.

Different Types of CCTV

You can have a satisfactory experience even though there are several vendors doing your furnishings. But on the electronics, if the front desk is not familiar or our in-house tech team can not come in and repair your television, you are going to have a bad experience with the entertainment and, of course, the whole objective is to give you a better than average experience; we want a luxury experience.

We are putting connection points in all the rooms so that guests who bring their own entertainment, whether it is an iPod, MP3, video camera or laptop, can connect easily into all this equipment in the room. With Ginn doing so much new construction, other hoteliers would be envious. Yes, new construction is great. There are many more locations in a room today where you want a Cat 5 connection then you cared about a few years ago. And, in addition, the furniture that we buy is obviously built to accommodate the flat screen TVs as opposed to some of the older models. So we are in a lucky position in that regard.

You mentioned earlier about owners wanting to go to Best Buy. I imagine you run into owners wanting to shop on their own often. Actually we have very good pricing, so the homeowners end up economically getting a very good deal. They sometimes just ask why we have to do it for them and then we have to explain the consistency and hospitality models on the television sets. As the movie industry starts to distribute high-definition content, the televisions are going to have to be able to work with the encryption.

Not all models of televisions do that. But once we explain it they accept it. A person that invests in one of your units whether it be a home or condo, do they necessarily hope to recoup their investment via the rental pool or is it by other means?

The folks who buy in our communities have many different motivations. As I said many people buy to live there and so that is going to be their home. Some are buying because it is their second or third residence, and from an economic point of view, it works for them. Those who put units into the rental program, many of them are expecting and are receiving appreciation on just owning the unit and having the ability to sell it to another investor in the future. The rental program covers most of their carrying costs, but as our occupancies grow and our name and recognition grow, we expect the rental program will be profitable for everybody.

We have done a number of groups and, again, those locations that are viewed as resorts have the facilities that you expect from a resort hotel. They have ballrooms, meeting rooms, restaurants and function areas that are suitable to groups. We are not a convention property. These are smaller upscale meetings and groups. We definitely do groups, absolutely. We have about 20 projects in various stages. But the three locations that right now offer rooms to the public are in Hammock Beach, Fla. The ones that are under construction are in Boone, N. We have a very large project taking place in the Bahamas on Grand Bahama Island and there are a few others that are being planned.

Will these be the same formula where I can buy a home or condo and it will be operated as a resort with my unit being in the rental pool? The industry is going through changes right now about how to deliver technology to a home or a building. Not that many years ago, and in many cases still today, if a developer starts a community he would call the phone company and say please wire these houses; the same thing for the local cable franchise, and that really would be the end of it and the community would end up with a copper infrastructure for telephone and a coax system for TV.


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Our point of view is that that is not good enough, particularly for the homes in the communities that we are building. Many of our homes will be several million dollars in value and we like to think we are building what we are calling smart communities. To us that means that they have to have a very high bandwidth available, top-end video services and top-end voice services. We work with the local suppliers to make sure that our communities are all implemented with the fiber backbone infrastructure. If that means we have to contract with various video content suppliers or phone companies that are not the incumbents, we will do that.

We will put together the package so that over a single fiber infrastructure to each home and each residence we deliver the leading voice data and video services. Because our residents can flip back and forth between rental and residence, we have to deliver two types of service over this infrastructure. So as a resident your phone service is different then if you are in the rental pool. If you are in the rental program you are going to be connected to the rental program PBX.

If you are living there you are going to be connected to the central office phone service. You will get different video services in hotel rooms than are allowed to be delivered in homes and visa versa, and your Internet connection through a hotel may be different then your Internet connection as a resident. All of this has to be controlled centrally, so we usually build a communications building on the property. All of the services come in and are all connected in this building.

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We can change a unit back and forth from residential to rental and we can control the quality and the bandwidth from a central location. In fact, we want technology to be a positive selling point and a differentiator for our communities. Other than the fiber, are there things you are able to do because of the unique make-up of your properties versus what you think a typical hotel company could or could not do when it comes to technology? In the hotel industry, it can be difficult to get owners of franchises to implement technology. I am guessing it is easier for you because of the unique ownership.

I think because we are doing new builds and because the costs of building these resorts or communities are shared, we put in some money and the owners put in the balance. It enables us to afford things that may not fly in a normal hotel environment. It may be that for a given size or given occupancy another hotel company may not put in as many electronics or as high-end, but because the costs are spread out in the way that they are we are able to afford that infrastructure and technology.

Tell me how you see it being used. All of the admin phones within the Ginn organizations, actually, any location other than a guestroom, are all IP phones. We put in our own PBX system, we administer them and we tie all of these phone systems together over our own network. So we are spread out over 20 to 30 locations, but we basically run our own IP phone network over that. With all of our different sales locations, operating locations and various administrative buildings we have probably close to 30 locations where we administer phone service. Some might be a sales trailer or a development trailer that may have a dozen people, and another location could be an administrative office with people.

But all of these are on our own interconnected IP phone network. We have wired all of the units to accept IP phones, but we are still running analog phones for the time being because they are more suitable for the guestroom at this juncture. This is not unique to you, the whole industry wrestled with this. Many are using it in administration versus the guestroom. A lot of it is a cost issue. Those phones today are still more expensive, and while they offer more features, the tradeoff is still difficult to justify on a large scale right now.

But I do expect that to change in the next couple of years. I would expect that perhaps one of the luxury condo towers that we will open two years from now might be the changeover point where we outfit it with IP versus analog phones for the rental units. While I may be an early adapter of IP phones and want to put them into rental units and have a hospitality system that uses IP phones, I have to understand that the owner who might live in the unit might be happy with an analog phone for the next 10 years.

I still have to put in an infrastructure that supports that analog system. I still have to put in an infrastructure that supports television over coax even if I might start to deliver IP TV to a rental unit exclusively a few years from now. This is why our infrastructure is so important, because we have to serve two masters. So our infrastructure is a very important thing, and we want to do it from the least expensive way. It has to accommodate everybody, but be affordable, and that is what fiber helps us do.

The Ginn Company seems quite unique. When did it start? How long has it been in business doing what you are doing today? The company started with Bobby Ginn and a few others about seven years ago. The first project was Hammock Beach.

What Are the Different Types of CCTV Camera?

As I was saying earlier, it started by purchasing land and doing all the planning, all the visioning of how to turn that into a top-end luxury community and resort. Bobby Ginn has a lot of experience in that type of development. The folks that started with him have experience in developing other resort communities, but he saw an improvement on the vision of how other developers did things and the company grew very quickly. At Reunion we only have about units in the rental program right now, but when that resort is fully built there will probably be 50 percent of the residential units in the rental pool which is close to 5, So it would be like a 2,key resort and most units are multibedroom.

It will be a huge operation at full build out.