Secrets of Internet Sales

Having trouble getting your site to sell products? Here are some website sales secrets that will help you increase your online sales process.
Table of contents

• The Bottom Line
• How to Increase Online Sales By % - Social Triggers
• 43 BigCommerce Secrets the Fastest Growing Brands Use Right Now (Hint: You Can, Too)
• Sales Training Tips for a Great Attitude by Grant Cardone
• Secrets of Successful Automotive Internet Sales People

Consumers will always be "more educated than ever before" and the reason for the heavy price shopping is because we the auto industry created it. Maybe not on purpose, but we created it none the less. The sooner we take responsibility for it and stop looking at the internet buyer like a total mooch, the sooner we can overcome that mind set and get back to earning a decent living. As you look at these tips, there is one thing you must believe in and agree with me on otherwise you're not going to get it.

If this sounds foreign to you, if you disagree with me on this, I understand and feel your frustration, I have been there too. That being said, often the truth hurts and pain is a necessary part of growth. So consider your own attitude and while moving forward and then consider implementing these tips to adjust your own attitude. Below the video you'll find some success tips that you can use to create more appointments, loyal clients, referrals and subsequently more deals.

Here's you're first idea and tip. What's the first step in any sales cycle?

A customer walks in to the show room and what do you do? Just because you're on-line now doesn't mean you get to skip a step. You still need to greet your customer. Human contact still needs to take place so go and get yourself an inexpensive, easy to use digital video camera and shoot a video of yourself. Put that video on YouTube and send the link to your customer in your opening email. Using YouTube to market yourself, your dealership and your product is one of the best ways you can compete and separate yourself from the competition.

It is also an amazing way to maximize SEO for cheap. Meaning, linking your dealer's website to each and every video you do and including some quality tags and keywords will help your SEO campaign. More importantly, it's fun. Let's face it folks if you're not having fun and making money, what's the point really. Life is way too short to be sitting at a computer all day pounding away at the keyboard and wishing one of these people would just call. You're so far gone you're just praying for a phone call. Well, you've got to give them a reason to call. You Tube allows you to sell yourself, your name, your mug, and then you also get to sell the product and the location.

I've got some nice examples here of the possibilities you have available to you. There are tons of great examples peppered across the internet if you only just look around.

The Bottom Line

Ironically, it's still a really safe bet that NONE of your competition has even thought of this, more or less is doing it so it will really separate you and your store apart in the mind of your consumer. It is always better to give than to receive they say. We might be able to successfully argue that point but what is for sure is that you need to give before you get. This is a fundamental rule and principle that gets violated in internet sales daily. Just because the customer is on-line doesn't mean you get to skip the steps.

Think about it, if the guy was in the showroom, would you start talking numbers before presenting your product? Sure, the Internet has changed the order of things a bit, but there are a few constants that you as a sales person owe to yourself and your client and one of those is present your product. The basic steps of selling are still in effect. Sorry if this seems like a no-brainer, but this seems like a vary common oversight.

Case in point, my wife and I have a small SUV and the lease is up this month. We are looking to either going to lease a new one or buy out the one we have because we like this one and it has everything we need and the residual is in line with the Blue Book.

So we're in a good spot. I reached out to several dealers to see what kind of response I would get. Here's what I found:. Bottom line, only 1 dealership gave me a straight answer. Originally, I was going to go with the first person to reach out to me, but they blew it when they wouldn't answer my questions without me first coming in. The guy who got the deal, first and foremost responded to my initial inquiry, offered to help me decide what to do, gave me all the information I asked for and was happy to do it. At this point, I'll pay a little extra because he made it easy and was cool about it.

When a quote request comes in, show the buyer multiple options. All in one email. Choices support decision making and reduce the need to shop. In addition it show's you're easy, transparent and flexible. How many times has a customer come in looking for a black four door sedan and driven home in a white convertible coupe? Just because your buyer's on-line doesn't mean he's landed settled on a car. Now-a-days your internet shopper is just that, a shopper. Just because they say they want a price on one thing doesn't mean they're not open to something else.

By showing then multiple options, you're showing them you're looking out for them and you're here to be of service. If you'd like a great template for an internet price quote, email me at david grantcardone. Keep in mind that the person on the other end of the computer is a living, breathing human being.

Email, Texting, Facebook, Twitter, is all new forms of human communication and interaction. Not as high quality and interactive as a phone call or in person face-to-face communication but interaction and communication none the less. How do you want to buy a car? How do want to be treated when you go to the dealership?

The way you look at others and the way you treat other people will be in direct proportion to how you are seen and treated by other people. So, first remember you're a human being, just like your client who needs you to help him or her purchase a vehicle.

If you need to, "what if" yourself. What if this was my mom? What if this was my daughter or son-in-law? The best what if, it what if this was the owner's daugher-in-law. Grant Cardone'll tell you, "Treat em like a millionaire. In you're quote, make sure you have a link to your dealer's website for a Credit Application. Make it easy for them to do business with you and give them the opportunity to move the process along themselves.

Convenience, speed and high levels of service is what make customers happy now. Trust me, if you're in a decent size area, there is always someone willing to sell it cheaper. This is why you need to grasp that a customer will pay more for a good attitude all day long when they won't drop a penny for the other dealership.

So you've got some happy customers out there or you should at least. How are you sharing that with the world? Now we all know you can't please everyone and dealing with that might pop up in another Hub really soon. That being said, the best way to make sure the bad reviews don't sting so bad is to make sure that you have more good ones than bad ones.

Now that you actually have some quality testimonials of other happy clients, make sure all your new and potential clients are fully aware that you are a Rockstar in your field. So there you have a few tips of what Successful Internet Sales people and Sales Managers do to stay on top and ahead of the game.

Sign in or sign up and post using a HubPages Network account. Comments are not for promoting your articles or other sites. Thank you for getting me fired up! I am only 2 months in Car Sales but I love it so much! This might be a good source of leads. On Wantedz there are always people posting wanting to buy cars in particular used cars - no fees to post, reply or join. David, your are an Amazing Individual to take time out of you day to help total strangers on here. Thanks for the tips! Annonomous, consider giving more than one price.

Grant Cardone calls it information overload. There's a really good change your buyer is on the wrong car or product. Last year, went in for an iPhone, left with a Galaxy S6. Send them pricing on the one they wanted, PLUS a model up, a model down, a package alternative and something preowned that fits. Offer figures on their trade as well. Your customer WILL get this information and the dealership that provides it will get the opportunity to do business. The ones that don't give a price become the highest price.

Over promise, over deliver, exceed expectations, and leverage all that to get into communication with your buyer so they know you're real and a good person to work with and buy from. Any suggestions for not giving pricing over the phone? How to avoid it? BDC Rep and we don't give pricing over the phone. When we have no choice, and follow script. Social Media is no longer just an internet marketing platform, but it is a way for everyone to connect in seconds.

Sales Training Tips for a Great Attitude by Grant Cardone

Your best friends, family, and even your arch enemy are just a URL link away. You can connect, chat, and even stream your daily activities straight from your cell phone! The power of this connectivity is endless for your business potential. Now some people will just walk in from the street… But what about everyone else? Businesses in the digital age are now being found straight from the mobile phone. You just pull out your handy dandy pocket computer, google a keyword, and there you go! Now for the tricky part, what if your business is not showing up when a local person Googles your service?

The good news is that you can start getting ranked organically for local search just by getting on Google Maps aka Google My Business.

MOZ had a discussion on the top factors for local search rank, and Google My Business was a factor in 35 of them. That means that you can almost fix all of your local search ranking problems just by getting your business verified on Google My Business It really is that powerful. Consumers avoid running out of things they use all the time. Marketplaces increase share of wallet and improve the predictability of logistics flows.

Suppliers have an opportunity to increase frequency of usage and hence consumption, while locking consumers to their brands. Such programs could have a significant impact on categories like beauty, personal care, household cleaning, dry grocery, and waters and sodas. Historically, such items were available online only in bulk packs, which were mostly unattractive to consumers.

Warehouse automation has brought down picking costs, and packing and shipping can now be amortized over the entire basket.

In broad strategic terms, the choices facing retailers and suppliers are straightforward: Joining a marketplace is more complicated than simply signing up. It requires building new capabilities in merchandising, marketing, CRM, promotions, supply chain management, and packaging.

In merchandising, for example, the ability to determine the optimal product assortment for each channel including managing overlapping SKUs in the store and online, as well as designating exclusive SKUs for the marketplace and products to withhold from the marketplace becomes an important skill. So does setting prices for each channel, especially given the ability to adjust prices continually in the marketplace setting. There are plenty of successful models to look to. It can be done only with a thorough analysis of the economics and a clear definition of the model.

The former requires assessing potential sources of revenue—for example, advertising versus commission, or both; required marketing and infrastructure costs; and the costs of loyalty programs, among other factors. For consumer goods suppliers, joining a marketplace or marketplaces raises its own challenges with respect to channel management, particularly around pricing. In categories such as power tools, for example, marketplaces offer a fast-growing and profitable channel, but suppliers have to manage conflicts with large established brick-and-mortar retailers.

Similarly, some apparel brands are opening boutiques on Amazon to improve control of how their brands are marketed and presented online. For suppliers, fighting often means preventing the retailers carrying their brands from offering them on marketplaces. Adidas has recently announced that it would ban its dealers from listing its products on eBay and Amazon starting in January Issues of brand control versus potential revenue loss require careful weighing. If social networks are successful in building their own marketplaces, these issues will become even more complicated.

We believe that ignoring marketplaces is not a viable option. As the channel continues to gain prominence, suppliers will lose out either to direct competitors that decide to partner or to smaller companies that use marketplaces as a vehicle for growth. Or their assortment will end up on marketplaces anyway through third-party sellers—the worst of both worlds, since the suppliers will have forfeited their control of brand management.

Marketplaces will not be the last disruptive force to hit the consumer goods and retail industry. But for the foreseeable future, they will have an outsize impact in shaping profitable strategies for both retailers and suppliers. Those companies that figure out the best way to use this force to their advantage are most likely to prevail.