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Tips & Secrets to Make it to the Top of the Music Business Chauncey "Chino Dolla" Stevens In the music business, there are many different kinds of deals.
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Randle: You basically have to get caught up in whatever is the dominant fashion piece of the moment. Right now, I think it's the grill, but I may be wrong. Whatever the item is, you have to rock yours in a way that makes others envy you. Super MC then you better look like one. Air Force 1's is a must right now. Get yourself a 7-XL Tee to match. Make sure your pants are hanging low. The lower the better. Get a chain that hangs really low. Grill teeth are optional. Don't worry about the older people hating on you.

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Randle : You need to make sure you call out some major artist that just released an album -- that way you can ride on his coattails. And you need to have it all pre-written and laid out and proofread by somebody before you release that diss track. Like Canibus and all them -- they went one diss track too far.

They started dissin' over dumb shit, like the way somebody's shoes were tied. The key to beef is this -- you have to know when to stop. A three-song limit and then leave it at that. I would say two songs, but maybe three if they really get you good after that second one. And a central part of it is this -- after a pre-set limit, then you have to have a make-up period.

You have to give some interviews where you say, "Yeah, we were beefin', but we on each other's albums now. Randle : It's all about the beat. You can turn on The Box right now, and out of the top ten, eight of 'em will be wack rappers, but all of them will have good beats. Or in the case of "Laffy Taffy," I don't understand either one. Jackson: Down on your luck? Is your esteem lacking fo shizzle?

Randle : That's kind of a bonus. Maybe if you could take your shirt off onstage, it would move you ahead three or four spaces. At the end of the day, it's all about the women. If women aren't buying your records or you don't have women in the clubs listening to you then you don't have much going. Randle : Right when you get into the game you have to get a starter chain or a starter grill.

And you have to clean your teeth so they don't turn yellow or green. And before you set foot on the stage for the first time, you have to have at least a skinny-ass chain, some type of ornament on your chest. Even better -- play six degrees of separation to show how close you were to either one of them.

But if you truly, truly want to be a legend, and this is true of all music, you've got to plan to die early. Look at 'Pac and Biggie -- if they'd been around three or four more years, they both would have fallen off. Randle : Gotta do jail time, especially after a successful album.

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This ensures that your next album will outsell that one. Nickerson : Any press is good press. Get stabbed, robbed, shot, whatever. Get arrested. DUIs are good, driving with a gun in the ride is a favorite. Get a divorce, beat up somebody, do whatever it takes to make people go buy your CD.

You have successfully signed up for your selected newsletter s - please keep an eye on your mailbox, we're movin' in! You ain't got to be good -- hell most rappers suck. Randle: If it doesn't have a hot beat, the song itself has to be so ridiculously simple that you'll feel guilty that you don't like the song 'cause everybody else likes it.

Like "Chain Hang Low. I don't understand why.


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So you need either a hot beat or to just put everything on a first-grade reading level so that everyone could potentially like that song. Nickerson: Make sure that you are not that good. Talent brings more problems.

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You might get acclaim but not the fame. The better you are the more likely you are to get left on the shelf for the latest pop hit. You packed the house. You had a fantastic performance. The entire crowd loved every minute of your set. Now you have to turn that enthusiasm into album and T-shirt sales. How do you go about doing that?

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That's a question I asked a few indie hip-hop artists who are masterful at the merch table in hopes of finding out some of their secrets to success. Like Biggie said, "There's rules to the shit," so grab your CDs, your T-shirts, and your smartphone credit card reader if you don't already have one of those, consider it your 10th commandment , because here's your manual.


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  • This seems obvious, but you'd be surprised how many artists just set up a table and go on about their night. Toussaint Morrison notes that not having a person behind your merch table will likely result in stolen goods.

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    He adds that in addition to security, "If you have someone holding down the table, people always [have] a human being they can ask about the merch. When you hold the microphone, you have a lot of control. The Illest suggests using that control to get your fans to join you post-show at your merch table. They'll do it on their own. Palumbo seconds this, saying, "By walking straight from the stage over to the merch table instead of backstage, you are leading well-wishers to a central location that just so happens to feature your items for sale staring back at them.

    People see others in front of them pulling out money, getting their CD signed, snapping pictures, etc. No one wants to pick out a shirt from what looks like a pile of dirty laundry.

    Set everything up professionally. You're essentially running a store, so it should look like a place where you'd want to shop. Tah suggests integrating some lighting into your merch display.