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Like so many men, Jerrod Beams is a cog. A well-paid and fairly contented cog, to be sure, but a cog nonetheless. He lives the nightmare life of.
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This book is very controversial to the status quo! Which means this is a very good book to read since the majority of people are full of mindless drivel and easily dismiss things as nonsense especially if it requires one to take a new perspective on something as deeply rooted in ones psyche as their profession or in most cases their life since most people associate their life to their job! Answer this question. What do you do? If you would normally answer this question with your job title or the company you work for you should probably read this book.

But then again don't take my word for it this is again your life. Good luck. There are so many powerful seeds planted in this life changing book, I don't even know where to begin. My best advice is to pick it up and check it out for yourself. It teaches you to work smart, not hard. You want to make sure that when someone searches for the subject or topic of your book, it will come up on Google and Amazon. If you are unsure of this, go look on Amazon and see how often subtitles and titles use additional keywords to attract more search engine traffic.

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Some of the best titles promise to help readers achieve a desired goal or get some wanted benefit. They specifically call out an end result that people want:. Some of the very best titles are just basic statements about what the book is. There is nothing wrong with this, it can work well, especially for strictly instructional books.

As we said, people use titles to judge if the book is for them. Part of helping people understand this can be targeting them in your title. You can target specific audiences by naming them or by describing their characteristics. This works especially well if you have a series of books, and then do versions targeted to specific niches. You tell the reader exactly what problem your book solves in the title.

The 4 Hour Workweek: Escape 9 5, Live Anywhere, And Join The New Rich

This is similar to the promise of a benefit, but not the exact same thing; a benefit is something additive, like being sexy. A solution to a problem takes away something negative, like losing weight. Specifics, like numbers, add credibility and urgency to your titles. The can provide structure for your information, or they can make hard things seem easier. Specificity enables people to engage the idea in a more concrete way, and gives bounded limits and certainty on time frames as well.

Using statements that seem to be impossible, unusual contrasts, or paradoxes can make readers curious about what is in the book. The idea is to make a claim or statement that seems a little far-fetched or fantastical, but promises delivery. This is very popular now with headline writing on sites like UpWorthy and ViralNova.

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The iconic recent example of this with books is one we already mentioned, The 4-Hour Workweek. Everyone wants to know how to work 4 hours a week, except it seems impossible, so you pick up the book to see what that guy is talking about. Humans think in symbol and metaphor. Using these powerful devices can help you create a title that really resonates. Alliteration is the use of the same letter at the beginning of all or most of the words in your title. This makes things easier for humans to remember.


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This is common in book titles and tends to work well—taking a famous phrase and altering it in a way that makes sense for you book. Done poorly, these kinds of titles can seem cliched and cloying instead of fresh.

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This is very helpful, especially if you want to create a brand or company or extended product line out of your book, or brand a character name. Many authors try to create new words; few succeed, so try this sparingly. The most important element of this technique is that the word is easy to say and understand. If you are truly stuck and cannot think of anything, read some books about copywriting.

They are not specifically about book titling, but copywriters have to understand the sell triggers, and they will give you tons and tons of examples. These are three of the best out there:. That being said, copying a popular book makes it VERY hard for your book to stand out, and pretty much guarantees a lot of negative reviews from people who are not getting the book they expected. That being said, you can trademark a title, if it is part of a larger brand. If this is confusing, and you have a book title you think might be a trademark infringement, then talk to an IP attorney.

The 4-Hour Work Week | PDF Book Summary | By Tim Ferris

Also, make sure you check that the title and subtitle have the right keywords you want to address your market, and aligns with any domain and brand issues you have. At this point, you should have a long list of title ideas. Everyone has opinions on book titles. Most of those opinions are stupid and wrong. Even people who get PAID to come up with book titles editors, publishers, etc.

If you imagine any other reaction than this one, you need to re-think your title, and probably change it.

The 4-Hour Workweek, Expanded and Updated

Remember, so much of book marketing boils down to word of mouth, and word of mouth is all about people signaling things to other people. You want your book title to inspire and motivate the right people to talk about it, because it lets them signal the right things to their friends. This is a great piece about the step-by-step process of using Google Adwords to test a title. If you have a large audience already, you can also use Survey Monkey.

For real customer feedback, I recommend using Pickfu. I would also recommend Google Survey. This is real market testing of real people and can be done fairly cheaply. In fact, posting on social media is about the worst possible way to test a title. And even worse, everyone on your social media has an agenda relative to the author that will often put you off-kilter. Generally speaking, they want to make you happy. Furthermore, oftentimes colleagues will be critical—because they are jealous. It happens a lot, and they will give you bad advice, even if only unconscious.

And some authors will go to their marketing teams for title advice, which can often lead you way off-kilter.


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  6. Do you know the saying that a camel is a horse designed by committee? The way we like to frame it is that the title is the hook, and the subtitle is the explanation. The subtitle is the promise of the book. Some examples where subtitles help contextualize the title and deliver the promise of the implied title:. Book Writing.