Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment

Corporate Diplomacy. The Strategy for a Volatile, Fragmented. Business Environment. Ulrich Steger. International Institute for Management Development ( IMD).
Table of contents

• SAGE Reference - Corporate Diplomacy
• Corporate Diplomacy
• Steger, Ulrich
• Speed Review: Corporate Diplomacy

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Corporations -- Public relations. International business enterprises -- Management. Leadership -- Moral and ethical aspects. Social responsibility of business. Contents Machine derived contents note: Foreword by Antony Burgmans Unilever.

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Added to Your Shopping Cart. Description Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.

About the Author Recognized as one of the leading authorities in the area of Environmental Management, Ulrich Steger has held many senior positions in government, business and academe.

Steger, Ulrich

Although they must recognize and abide by market forces, they must also recognize the ways they are intertwined with society. From the influence of governments to the employees and customers who play multiple roles economic agents, parents, citizens, lobbyists, etc. These forces, which are a relevant part of business, are made more fragmented, hostile, unpredictable, opportunistic, demanding, media-driven and diffuse by globalization.

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Coping With Nonmarket Forces To help companies cope with the demands of these nonmarket forces while satisfying market demands, Steger offers revealing case studies and statistics that get to the heart of understanding a diffuse business environment. Since expectations for companies are often conflicting and even unreasonable, Steger presents strategies and tools to help specific industries and companies create more transparency in their actions, transfer insight, and document their experiences. Steger offers companies ways to systematically and professionally manage the business environment in a way that promotes smooth business performance and mutual adaptations between corporations and society.

Conflicts of interest and values are part of this equation, as are differences in priorities and disagreements about facts, but he explains that companies that engage in corporate diplomacy are better able to understand what the issues are and respond to them in a reasonable and professional manner. Steger's extensive research focuses on the impact of globalization, and reveals the changes and implications that are part of the new environmental conditions it has created. It affects states, regions, organizations and the individual in a variety of ways, including their economics, society, politics and culture.

Because globalization fosters a more fluid, volatile, densely interactive and speedy world, Steger writes that companies need to understand the changed business environment as well as the "global village" with which they now must cope.