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Find out how first time visitors view your community through the First Impressions: Assessing your community for tourism (FIT) with Michigan.
Table of contents
- Are your visitor's first impressions the kind you want to last?
- A New Study Reveals the Power of First Impressions Online
- How to build better relationships with your visitors?
Study participants were asked to rate sites on the basis of visual appeal and design factors during an average of 20 seconds spent on each of 25 websites.
Are your visitor's first impressions the kind you want to last?
The sections sparking the most interest included:. If it's been a while since you last looked at your own website, take the time now to identify the top three things you want visitors to do as a result of visiting your site. Write these items down, followed by scheduling a meeting with your web team to review the current site. You may be surprised by what you see.
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- Personality;
- How to use website optimisation to make the best first impression;
- Witch Wood.
- Expectations. First Impressions. Resulting Reactions.
Next Article -- shares Add to Queue. Mikal E. Guest Writer. March 14, min read.
A New Study Reveals the Power of First Impressions Online
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You only have 0. In order to illustrate this point, let me show you two examples. There will be one example of a website not matching the expectations of visitors followed by a website that does. This website belongs to a company that helps corporations recruit and train executive staff.
The expectation is to find a company that recruits executives. Korn Ferry. This first graphic is a historical version of their website. What is your first impression? My first impression is that this is a martial arts related site.
How to build better relationships with your visitors?
Otherwise, visitor traffic is not being optimized. Make it easy for your website visitors to know what and who you are. The expectation is to find a company that does plumbing. I can quickly see that this is a plumbing company, no question there. Now my next question is if they operate in Portland. That is a good example of a website that meets the expectations of the searcher. They then become a visitor and begin browsing the website.
Soon they will be making a phone call to get an estimate. That is the reaction you want when people visit your website. Hassle-free and business-owner friendly. How it should be.
