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In the middle of the 20th Century, I was born into the middle of a Christian family years of traveling like vagabonds in itinerant evangelistic ministry, my parents the Pilgrim), and the Lymond of Crawford series FIRST CHRONICLES ~ of
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Just remember, e-sales are likely to predominate by a large margin, and your print sales will only start to take off if your e-sales do. National or international distribution via bookshops is basically a fantasy, unless you have a traditional publisher to take care of that for you. You need to build a platform. Most readers will surely just be happy with a the book, and b Amazon. Why do they need anything else?

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This is rubbish. How could it? Yes, you will probably want a page for each one of your books. Yes, you probably want some kind of bio.

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Yes, you probably want a contact page. Tiny differences in set-up will make a few percentage point impacts on your conversion rates, and, when cumulated, those little impacts can make a huge difference to the success of your campaign. Your ebooks need to take people to a page on your website that maxes the number of people downloading your story.

Here is an example of a good page from my own website and see what happens when you click the buttons — functionality matters. Eliminate all in-site navigation. This page exists on my website and has completely normal navigation tools up at the top, excepting this page. On this page, I want people to click those buttons.


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Have incredibly obvious calls to action. Giant orange buttons on a monochrome background works for me. And it just so happens that obeying that command involves collecting an email address.

Around two thirds of visitors to my website end up leaving me their email address. Those are the people who are likeliest to buy my work again in the future, and now I have a way to get in touch with them direct. The site should communicate what you are all about as an author as swiftly as your book covers do. Your site should be mobile responsive, so that it looks as good on a phone as it does on a PC or tablet. There are other bits and pieces to get right, but any half-way competent designer should do them fine.

So build it good, and get ready for launch.

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So be sure your story lives broadly speaking in the same fictional world as your for-sale novels. Be sure that your magnet is well-presented and has a lovely book cover. I also recommend you make at least some of those links visual i. Text links are great, and you should use those, but visual plus text beats text alone.

That story you offer does not need to be a full-length novel. Anything from 5 to 15, words is fine. One story a magnet to attract readers and collect email addresses. The first is Mailchimp or any other mailing list provider. They will store your email list, send mass emails, eliminate duplicates, handle the unsubscribe process, and plenty more. Some people find Mailchimp hard to use and prefer Mailerlite.

If you are ambitious and tech-confident, you might want to use the more powerful Convertkit. Creating a smooth path for your readers is key. They need to:. If you need help with web bits, then get this. Again: all this set-up stuff can seem boring, but so is climbing up a long flight of steps. Rushing to publish too soon is the absolutely class, 1, gold-plated mistake that most indies make.

There is, yes. Self-publishing is more complicated than regular publishing, especially at the start. Later on, it can actually seem simpler in many ways, especially if you hate giving up control. But still: a lot to take in. A lot to do. Well, yes and no. That course is super-premium, which is a fancy way of saying a really high quality, and b scarily expensive. After all, why buy, when you could rent? For a crazy-cheap and cancel-any-time monthly fee, you can become a member of Jericho Writers — a club designed for writers just like you.

Quite simply, we aim to give members as much as we possibly can. An insane amount of value for as little as we can possibly charge. Think of us as a kind of Netflix for writers. And unlimited access to a whole heap of filmed masterclasses, including some brilliant ones on self-publishing.

And filmed interviews with authors and agents and publishers. And an incredibly supportive community. And live webinars from top experts on all the topics that matter most to you. You can find out more about joining us here. We really hope you do. A lot of writers worry that self-publishing is going to be all about bigging yourself up on social media. Endless tweets, endless bragging Facebook posts. I have a Twitter account mostly because that makes it easy for Twitterholics to contact me if they want.

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Some of those contacts have proved of real value. I also have an author page on Facebook because a traditionally publisher once told me I had to have one. I got one, and neither they nor I ever used it. Although I do blog here, I hardly ever blog about author things on my own website.

Actual book sales deriving from those blogs are trivial.

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There will be categories of author where social media does really matter. If you hate social media and want nothing to do with it, you can still sell books very effectively on Amazon. In particular, if you build a strong audience on Facebook, you will make your FB advertising life a lot, lot easier. Just forget about. For now.