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Facebook Twitter RSS. What is advertising? How is it different from marketing? What are the biggest mistakes authors make when buying ads? Why is advertising so effective? How can traditionally-published authors use Facebook ads to grow their lists? What does it mean to Write to Market? Amazon ads are all the rage right now. Do they still work? What kind of results have you seen?

What is a BookBub? We would not be having this conversation without the Internet. We all agree the Internet is incredible and has revolutionized our lives as creatives, as humans. I format my book on Vellum.

Artificial Intelligence and the Indie Author: AskALLi Advanced Self-Publishing Salon

Layout can be part of a copyright. It was like million. Joanna: It was like million or something. So, who gets that money? So the people who made the art own the AI, right? But what if I want to make a Rembrandt? Can I use their AI software to make a Rembrandt? Or if you think about Forbes, for example, they use an AI to create a lot of first drafts for their articles. The Washington Post owned by Jeff Bezos also has an AI creating a lot of first draft journalism or financial journalism.

A lot of that is done by AI now.


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Sports journalism is increasingly AI. You just get the news in different ways. So the question is not just, well, what if an AI creates a whole book? But, you know, what if I, okay, so I could do this right now.

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And so who owns the copyright to that? Do you get any say in that? So this is where we are. And of course, if you post something on Facebook, like, you know, they could take, take it down whenever they want. So if I use an AI to create a book and then they decide they changed their mind, does that disappear? Joanna: So there are many, many questions that we have to think about, but why it is so important for us to talk about this is because things are already happening.

The first screenplay has been written by an AI. The first film has been made from the screenplay written by an AI. The first novel in Japan made it into the shortlist for a literary award. I mean, there are so many things that are already happening. Orna: We can just kind of look forward and see trends. But also if we could talk a little bit, I think this is the most important part, impossible to say everything that can be used to do but what can, there are things that we as indie authors right now could do, which could actually potentially grow our author business.

Can you talk a little bit about those? Joanna: Yeah, absolutely. So and that is a text generation tool based on learning from your data. But like Joanna Penn books do pretty well with auto targeting because they are a specific niche. You know, all social media, so much of this is driven by AI. And then of course in the wider world, you know, everything from insurance to, you know, getting around on the underground now, a lot of this technological travel stuff is driven by AI.

But in the next year, this is where things are getting more interesting.

So translation, which and this is, I found this to be an incredibly emotional topic with people. Joanna: So AI Translation has become incredibly good. So there are some very big, big names involved in translation, machine translation basically. I found people calling it Deep, but deepl. You can upload your book and I have now done this with four books and it will translate your book, from English into German or many other languages in one minute.

Have you tried it yet? Joanna: No? So that to me implies that if I put books out in German, I might be able to sell some. So I am going through with these books. Like any book, you work with an editor to polish up that document. But this is an interesting thing with copyright as well because in Germany a translator can have copyright on your book.

The Smart Indie: Subsidiary Rights

Joanna: But because this is an AI translated editing job, actually the contract for the editor is quite different. So this could potentially be an explosion in a different type of work. Then we got the audiobook explosion and now we have people, so many narrators making a good nine to five living. I think this is an absolute cert with translation. I think it is the breakthrough that translation has been waiting for.

At the moment, translations in the hands of literature societies who pay, you know, grants to translators to do months of work to translate a book, whereas the real creative work in that translation is actually the editing work that takes it from being, you know, pedantic sort of prose into something that is quite different, into the style of the author and so on. The second thing I would like to say about the whole thing is that the pace is incredible.

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Joanna: Yeah, and if you, I mean if you are a translator listening or this has been passed on to you, the smart thing to do is to immediately start using these tools. A bit like editors. I mean if you give a book to an editor or a proofreader, right? They pass it through software.

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And you can buy that software yourself. Wait until we have a tsunami of content.

Joanna: I mean, there was a phrase like that a few years back. Same thing with translation. Wait until they can take a whole load of stuff and just mass translate it and stick it up there. So I want to come back to audio because the other thing, and you just mentioned the explosion of audio book narration, but this, I think this is going to be another job but that has to change significantly because AI narration is already happening in that you can, you can just play from your Kindle if you want.

Joanna: You can have a book read to you.


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And many, many people use text to speech anyway. So this is not, I thought it would be a separate tier. So for example, I really want to read The Economist this month.

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But if that can be done in a minute, like the translation of a 60, word book, then things are going to be interesting. So again, I think the job of an, and this is where the skills become difficult because often a narrator is not the same person who does the audio editing and the production, which is more of a technical audio job. And I outsource that at the moment as well.

I do my editing, but then it gets produced and mastered by Dan, my audio man. But what this will mean is, um, it will get rid of a lot of the bulk narration and then it will just need editing. And I asked them pie in the sky questions. Joanna: Yeah. What if I want a female Irish voice? But the game has changed. So at the moment you could not, if you have signed even the ACX contract for exclusivity, you could not have Orna narrate in her voice and me narrate it in my voice and an African American man do it.

You could only do it once. So this to me actually audio rights suddenly can split into a huge number of things. So the experiment I will be doing is attempting to get my voice as an AI so that you can license my voice to narrate your audio book. Why not? So this to me opens up massive income streams.

I will just get a micro payment as part of the audio book.