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Then steered the white moth thither in the night? What but design of darkness to appall?-- If design govern in a thing so small. From The Poetry of Robert Frost.
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But not too long after everything changed. Dissident voices were suddenly covered by much more noise. They were not alone anymore on that arena. Politics soon understood the power of digital communication , a revolution similar to TV in the 60s. It was the Obama campaigns both in and , the first to have a massive use of data, social media, voter profiling, and micro-targeting. We were all blinded by the charisma of Obama, the positive change he was bringing and we praised his sapient use of social media and the online communities to support the election. And yet something happened for better and for worst.

Digital platforms allowed communities to gather and form in new ways, but they also dispersed existing communities, those that had watched the same TV news and read the same newspapers. Even living on the same street meant less when information was disseminated through algorithms designed to maximize revenue by keeping people glued to screens — Zeynep Tufekci. And during the illusion of hope brought by Obama, Facebook and Google became even bigger and more powerful, getting more data and improving their algorithms for keeping users scrolling the screen, targeting them with ads and cuddling them in their filter bubble.

At the end of the day, that was their business: making money by keeping people on their platforms. But during those times, we all felt ok. We felt we could recognize and ignore an annoying ad or a sponsored video. We felt that we were in control after all. But we were wrong.


  1. 3rd Quarter 2013 Adult Christian Life.
  2. At the Beginning.
  3. More by Robert Frost.
  4. The Virtue of Monopoly.

And yes we get down to Italy with Salvini and the 5 Star Movement in Italy that have based their campaign on social media fomenting polarization and rage. Is it only social media to blame? Of course not, it must definitely be something bigger. According to him digital communication is responsible for the disintegration of community and public space and it is slowly eroding any possibility for real political action and meaningful political discourse. The shitstorm represents an authentic phenomenon of digital communication — from In the Swarm.

In the pre-digital, analog era, by the time an angry letter to the editor had been composed, mailed, and received, the immediate agitation had passed. Today, digital communication enables instantaneous, impulsive reaction, meant to express and provoke outrage on the spot.

Fast Company

Old gatekeepers were not innocent as well. They have widely supported propaganda providing information far from being objective. The digital media is right here, right now with no mediators as having an intermediary would be lack of transparency, lack of freedom. We are quickly witnessing the end of delegation. We are dropping the idea of trusting someone else as our representative. We are producers and users and the same time. For example, nobody checked this article nor approved it.

I wrote it, I shared it and there you go, I am an opinion leader.


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  • Analysis of Poem "Design" by Robert Frost.

    • Anything goes. Despite the progress humanity made since Aristotle first invented the scientific method, our world today is surprisingly populated by opponents of rationality and evidence-based facts. In the echo-chamber of social media these people reinforce and spread their belief. If anything goes, nothing matters and this is why truth has become an endangered species in our contemporary society.

    Kakutani identifies the trends that have combined to elevate subjectivity over factuality , science, and common values.

    They are based on the argument that all truths are partial or at least function of a personal perspective. For me this waters down what light can and should be about: light should not just simply be a functional input by which we orientate our environment, light should be an emotional connection through which we experience the world around us. Finding opportunities to utilise darkness, whether it be through an increased use of contrast or by simply choosing not to light a surface at all to provide some emphasis , is in itself what lighting design is about.

    Darkness is an essential part of lighting and should never be overlooked when considering the illumination of any given space. To sum things up, just as a firework will lose all impact if used during the day, a lighting design can never truly reach its full potential without a little darkness. Essential Cookies cannot be disabled, however you can opt-out of your data being stored. Click here to read our Cookie policy. Our beautiful, glossy brochure contains all the details on our favourite lighting design projects, as well as more information about us and how we work.

    The book became an immediate international literary success and has seldom been out of print since. It is the kind of book one imagines Thoreau might have written had he removed to a tropical clime—and remained there for a decade.

    The Importance of Darkness in Lighting Design | Nulty | Lighting Design Consultants

    He remained on Dunk Island until his death in The morning was gay with butterflies. It allowed itself to be touched without showing uneasiness, and when a brisk movement was made to frighten it to flight it was steady as a statue. Closer inspection revealed the cause. The body was tightly gripped in the mandibles of a spider, a yellow rotund spider with long, slender, greeny-yellow legs.

    Under cover of the yellow flower the yellow spider had seized the yellow moth. A general inspection showed that the tragedy was almost as universal as the flowers. There were few flowers which did not conceal a spider, and few spiders which had not murdered a moth. Each writer experiences his encounter with a suppressed shudder and a sense of unease, a suspicion of a conspiracy at the heart of things.

    The yellow-coloration camouflage of the myriad spiders is about as fine an illustration of adaptation by natural selection as one could hope to stumble upon. And it should be kept in mind that by the turn of the century most Christian theologians had found ways to accommodate Darwinism in their schemes of things. Heal-alls are normally blue, the poet tells us, not white, and Frost was careful to preserve this distinction from the early version to the final one.

    On the surface Frost may simply have been avoiding giving the Darwinian idea too much weight. After all, if heal-alls are seldom white, it would be pretty much inconceivable for spiders to evolve a white coloration to make use of them as camouflage platforms for snatching prey. Works Cited Banfield, E. The Confessions of a Beachcomber. Facsimile of First Edition. Brisbane: U of Queensland P, Dawkins, Richard.

    Why the Stock Market Stopped Working

    The Selfish Gene. Oxford: Oxford UP, Dennett, Daniel C. New York: Simon and Shuster, Frost, Robert. Robert Frost: Poetry and Prose. Edward C.