Sun Tzu and the Art of Business: Six Strategic Principles for Managers

leondumoulin.nl: Sun Tzu and the Art of Business: Six Strategic Principles for Managers (): Mark R. McNeilly: Books.
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Sun Tzu The Art of War for Managers 50 Strategic Rules Updated for Todays Business

Read reviews that mention sun tzu art of war tzu and the art mark mcneilly six principles strategic principles must read recommend this book mcneilly book anyone in business art of business business world business strategists book for anyone read sun military strategy strategies market management. There was a problem filtering reviews right now. Please try again later. If you are looking for practical real world business strategies from history's greatest general then McNeilly's book is pragmatic in using Sun Tzu's principles in the real world.

Not only do get the full translation of Sun Tzu's Art of War in this book you also get McNeilly's book with all his sapient advice for practical use in the business world. I have started applying some strategies at work with successful results. A definite buy for any corporate manager or anyone looking to become a leader in the business world. One person found this helpful.

I was fortunate to hear the author of this excellent book speak to a meeting in Raleigh, NC a few months ago and his inspired yet entertaining talk motivated me to go out and purchase this book. At the heart of this theme is the notion that long term success for businesses does not come from short term measures aimed at profit maximisation through minimising costs and selling at the highest possible price in the marketplace.

While such tactics predominate in many areas of the American economy where corporate power and marketing have limited consumer choice to poor products sold at a high price providing high salaries and big bonuses for top executives for a relatively short period of time before they have succumbed to the storms unleashed through globalisation and domestic monetary and banking policies. Instead, the approach on offer here is based on sound principles rather than get rich schemes favoured by Madoff and his Ponzi accolytes, or the latest management fads which generate short-term results before being shown to be the fakes that they are.

The principles ennuciated within are based on Sun Tzu's Art of War, which is a collection of anecdotes, and pointers to miltary success. The author relates the principles therein to buinesses and provides contemporary case-study examples to support his thesis. In doing so he points the way to a different type of business enterprise to the command and control, micromanaging, CYA type which has been so common in America but, truth be told, is to be found wanting in the new global competitve markets.

What is being advocated is the type of networked business model which has proved to be so successful elsewhere, surviving the squalls which have beset the world economy in recent years. The trouble is that a transition to these types of business will come at a heavy price for those who have managed to become very wealthy through the short-termist type of tactics that have predominated in the past. Perhaps the current depression will prove to be the fulcrum which tips the scales in favour of the new type of business which is promoted in this book.

Change management is often advocated by those who are most resistant to change themselves, often in challenged companies who are fighting for their very existance. Executives should take the opportunity to establish long term strategies for the future and go on to build a better mousetrap or whatever and set about winning the war which is going on on a global scale and not just in America. This is just the book to help them. An excellent treatise on how to be a giant in the world of marketing experts. For those who studied Sun Tzu in the military this provides the bridge to business.

For those who never read Sun Tzu this is your opportunity to understand how the weak can overcome the strong and how you can avoid the sucicide mission of most frontal assaults on your competitor. Highly recommended reading at every level of the organization. Required reading for my Sr.


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McNeilly was the first work I read applying Sun Tzu to modern business. Although I was initially impressed with the translation of theory, I was very disappointed with lack of in-depth discussion beyond almost "common sense" applications and few business examples. But, it is a fairly easy and quick read McNeilly does well jumping between Sun Tzu's original translated text and then applying that verse to his supporting points.

There is a bit more military examples than there are business examples, which has been a little disappointing. But, the corporate world examples that are provided are good ones. Kindle Edition Verified Purchase. I usually am not impressed by business management. They are typically full of strategies I consider common sense. This book however, gives concrete steps to take that are not so intuitive.

This is just the book to help them. An excellent treatise on how to be a giant in the world of marketing experts. For those who studied Sun Tzu in the military this provides the bridge to business. For those who never read Sun Tzu this is your opportunity to understand how the weak can overcome the strong and how you can avoid the sucicide mission of most frontal assaults on your competitor. Highly recommended reading at every level of the organization.

Required reading for my Sr. McNeilly was the first work I read applying Sun Tzu to modern business. Although I was initially impressed with the translation of theory, I was very disappointed with lack of in-depth discussion beyond almost "common sense" applications and few business examples. But, it is a fairly easy and quick read McNeilly does well jumping between Sun Tzu's original translated text and then applying that verse to his supporting points.


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    • There is a bit more military examples than there are business examples, which has been a little disappointing. But, the corporate world examples that are provided are good ones. Kindle Edition Verified Purchase. I usually am not impressed by business management.

    Six Principles of Sun Tzu & the Art of Business – Sun Tzu Strategies

    They are typically full of strategies I consider common sense. This book however, gives concrete steps to take that are not so intuitive. I will be putting the ideas into practice. One person found this helpful. He places the strategic principals in a much wider context than others. See all 40 reviews.

    Sun Tzu and the Art of Business

    Most recent customer reviews. Published 1 year ago. Published on May 10, Published on June 20, Published on June 19, Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway. Six Strategic Principles for Managers. Set up a giveaway. Customers who bought this item also bought. Think Like a Freak: Pages with related products.

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    What is being advocated is the type of networked business model which has proved to be so successful elsewhere, surviving the squalls which have beset the world economy in recent years. The trouble is that a transition to these types of business will come at a heavy price for those who have managed to become very wealthy through the short-termist type of tactics that have predominated in the past.

    Perhaps the current depression will prove to be the fulcrum which tips the scales in favour of the new type of business which is promoted in this book. Change management is often advocated by those who are most resistant to change themselves, often in challenged companies who are fighting for their very existance. Executives should take the opportunity to establish long term strategies for the future and go on to build a better mousetrap or whatever and set about winning the war which is going on on a global scale and not just in America.

    This is just the book to help them. An excellent treatise on how to be a giant in the world of marketing experts. For those who studied Sun Tzu in the military this provides the bridge to business. For those who never read Sun Tzu this is your opportunity to understand how the weak can overcome the strong and how you can avoid the sucicide mission of most frontal assaults on your competitor.

    Highly recommended reading at every level of the organization.

    Sun Tzu Strategies

    Required reading for my Sr. McNeilly was the first work I read applying Sun Tzu to modern business. Although I was initially impressed with the translation of theory, I was very disappointed with lack of in-depth discussion beyond almost "common sense" applications and few business examples. But, it is a fairly easy and quick read McNeilly does well jumping between Sun Tzu's original translated text and then applying that verse to his supporting points.

    There is a bit more military examples than there are business examples, which has been a little disappointing. But, the corporate world examples that are provided are good ones. Kindle Edition Verified Purchase. I usually am not impressed by business management. They are typically full of strategies I consider common sense. This book however, gives concrete steps to take that are not so intuitive. I will be putting the ideas into practice.