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Worldwide, half a million people die from air pollution each year-more than perish in all wars combined. One in every five mammal species on the planet is threatened with extinction. Our climate is warming, our forests are in decline, and every.
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For managers storytelling is an important way of resolving conflicts, addressing issues and facing challenges. Managers may use narrative discourse to deal with conflicts when direct action is inadvisable or impossible. In a group discussion a process of collective narration can help to influence others and unify the group by linking the past to the future.

How Social Rules Shape Our Planet and Our Lives

In such discussions, managers transform problems, requests and issues into stories. Storytelling plays an important role in reasoning processes and in convincing others. In business meetings, managers and business officials preferred stories to abstract arguments or statistical measures. When situations are complex or dense, narrative discourse helps to resolve conflicts, influences corporate decisions and stabilizes the group.

Storytelling is increasingly used in advertising today in order to build customer loyalty. A Nielsen study shows consumers want a more personal connection in the way they gather information. Our brains are far more engaged by storytelling than by cold, hard facts. When reading straight data, only the language parts of our brains work to decode the meaning. But when we read a story, not only do the language parts of our brains light up, but any other part of the brain that we would use if we were actually experiencing what we're reading about becomes activated as well.

This means it's far easier for us to remember stories than hard facts. Developments include the use of trans-media techniques, originating in the film industry which "Build a world in which your story can evolve". From Wikipedia, the free encyclopedia. Social and cultural activity of sharing stories, often with improvisation, theatrics, or embellishment. This article is about portraying real or fictitious events. For other uses, see Storytelling disambiguation. See also: Oral storytelling. This section needs additional citations for verification.

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Legacy of Rachel Carson's Silent Spring

This section needs expansion. You can help by adding to it. January Children's literature portal. Archived from the original on Retrieved Rock Art in Arkansas. Archived from the original on 2 October Retrieved 9 May Who Says? Narrative Inquiry. Conflict Resolution Quarterly, Sustainable recovery: The self-transformative power of storytelling in Alcoholics Anonymous. The integration of healing rituals in group treatment for women survivors of domestic violence.

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Storytelling In Organizations. Archived from the original PDF on Ottawa, Ont. Tell it Again!. Harlow: Penguin English, Geller and Steven A. New York: Peter Lang, The Importance of Maintaining Cultural Integrity". Patrick Williams. Authenticity in Culture, Self and Society. Farnham, England: Ashgate Pub. Utilizing traditional storytelling to promote wellness in American Indian communities. Chippewa Childlife and its Cultural Background. Qualitative Health Research. Childhood in an Indian Village. Canada: University of British Columbia Press.

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Journal of Applied Communication Research, 37 2 , pp. Denise McCormack. Matador Network. Journal of Business Communication. Brand Strategy, Issue , p. Retrieved Dec 19, September 9, Overall, Who Rules the Earth? Read more. Start reading Who Rules the Earth? Don't have a Kindle?