The 7 Deadly Sins Of Recession Marketing...

When it comes to recession-proof businesses, vice is nice. They say pride is the sin from which all the other deadly sins arise. But for Olivia.
Table of contents

1. Not doing proper keyword research

That information helps you plan future content. With paid search and Google AdWords, you can see how keywords in your search campaigns are converting. Planning your content around the best-converting keywords can make your website more profitable.

For example, Google Analytics only reviews data you already have. You can tell which search terms brought you more visitors or which content is more popular. While Google Analytics should be part of your keyword research, it is not enough by itself. Let me ask you this: If content producers are given the opportunity to produce ineffective content over a period of several years, without anyone paying attention to the problem, whose responsibility is it? Yes, high-quality content is important in order to rank well.

But search engines demand more than that. They are passive and keep postponing any corrective action. I hope you liked this compilation of reasons why content marketing fails and found it interesting and helpful. Bookmark this page as a reminder. Share it with your team. Make sure this is the day you change the way you think about content marketing and SEO.

Sure, it often hurts to know the truth.

Social media: not just for selfies

But this is also your wake-up call to step out of the shadows and into the light. Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here. Audiences who are engaged in content and who find the content easy to access on the platforms that matter to them will then be eager for the next story. Red Bull know that audience engagement techniques vary from platform to platform, which is why they're one of the most popular brands on social media.

Do You Make These Marketing Mistakes Fighting This Recession? | leondumoulin.nl

Sometimes selfies can actually be suitable for your social media marketing. It's a good idea to store files in a secure but easy-to-find place, so you can easily use it when the occasion presents itself. Digital asset management doesn't usually come to mind when it comes to social media marketing, but it's so compatible for it by helping you organize all your social media files effectively with a taxonomy system.

The ease with which social media marketers can find the files they need makes posting quicker; aligned with the intended purpose of social media—instant and intimate communication.

If you prefer the au-natural look of your images, perhaps NoFilter is required. If an image for social media needs a change in color, you can upload it to the Workflow module on your portal and tag a designer. The designer can make the edits, and re-upload the asset for approval. Once the image has been approved, it's saved directly to the asset library.


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The social media marketer can then use the image for paid ads or regular posts. This not only helps make sure the image is exactly the way you want it, but it also relieves the workload of the average marketer by streamlining internal communication and encouraging closer collaboration. Digital assets, of course A social media marketer's nightmare can happen when you finally find the perfect image for your posts, only to find it has been stretched or altered once published.

How digital asset management can help your social media marketing

Bynder can automatically resize an image to the specifications of the social media platform. This will save minutes per social media post. If you post multiple times per week, or even per day, this time-saver can go a long way. No longer will you have to navigate Paint, struggle with Photoshop, or pester a designer. Resizing and cropping are at a click of a button. Our "DAM for the modern marketer" showcases how 10 key marketing roles better produce, manage, and share digital content with a DAM solution.