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Some of the most-respected content marketers have embraced ebooks Some use PDF-style ebooks they create and sell from their own websites, it in a simple membership site for a multimedia product that's quick to put together. For long-term lead generation, plan a series of EPUB-style books you.
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• How to Market Your Kindle Ebook in 10 Steps
• #1 on Amazon: An Ebook Marketing Guide for Self Publishers
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• How to Use Ebooks Strategically and Reach Your Content Marketing Goals - Copyblogger
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You've seen these letters at the end of files before. Short for Portable Document Format, the.

PDF file type essentially freezes your ebook so it can be displayed clearly on any device. A popular alternative to PDFs is the. EPUB file type.

Your ebook should be available for download through a landing page on your site. This is how you are able to convert your visitors into business leads that your sales team can ultimately follow up with. For instance, you went through this landing page in order to access this ebook template. To learn more about how to optimize your landing pages for conversion, download this free ebook. Once your landing page is all set, you can use that destination URL to promote your ebook across your marketing channels.

Here are five ways you can do this:. For instance, you should have landing page analytics that give you insight into how many people downloaded your ebook and converted into leads, and closed-loop analytics that show how many of those people ultimately converted into opportunities and customers for your business. And with that, we've built an ebook, folks! You can check out the packaged version of the example I built through this post here:. So, what should you write about in your ebook? I'll answer that question with another question: What do you want your readers to get out of this ebook?

Here are a few ideas. Conducting an experiment or business survey? This is a great way to develop proprietary knowledge and become a thought leader in your industry. But how will you share your findings with the people who care about it?

Create an ebook that describes the experiment, what you intended to find out, what the results of the experiment were, and what these findings mean for your readers and the market at large. People love success stories, especially if these people are on the fence about purchasing something from you. If you have a client whose business you're particularly proud to have, why not tell their story in an ebook?

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Ebook case studies show your buyers that other people trust you and have benefited from your product or service. In your ebook, describe what your client's challenge was, how you connected with them, and how you were able to help your client solve their challenge and become successful. The more complex your product is, the more information your customers will need to use it correctly.

If your product or service can be used in multiple ways, or it's hard to set up alone, dedicate a brief ebook to showing people how it's done. In the first section of your ebook, for example, explain how to launch your product or service. In the second section, break down the individual features and purposes your product is best used for. Interested in interviewing a well-known person in your market? Perhaps you've already sat down with an influencer to pick their brain about the future of the industry.

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Package this interview into an ebook, making it easy for your customers to read and share your inside scoop. A "playbook" is a document people can use when taking on a new project or concept that is foreign to them. Think of it like a cheat sheet, full of tips and tricks that help your customers get better at what they do. When done right, a playbook equips your customers with information they would need to excel when using your product. For example, a software vendor for IT professionals might create a "virus protection playbook" that makes support teams better at preventing viruses at their respective companies.

Sometimes, the best ebook for your business is already strewn across a series of blog posts. If you've spent the last month writing articles all on the same subject for your business, imagine how these posts would look stitched together? Each article can begin a new chapter. Then, once this ebook is created, you can promote it on a landing page, link to this landing page from each individual blog post, and generate leads from readers who want to download the entire blog series in one convenient ebook.

Do you have any other tips or resources for making ebook creation easier? Apply them to your content marketing strategy. I'd be remiss not to admit every company's ebook will come to fruition differently. It all depends on the needs of your brand. Originally published Nov 28, PM, updated July 10 Contact Us. Investors Investor Relations. Marketing Sales Service Website.

Subscribe to Our Blog Stay up to date with the latest marketing, sales, and service tips and news. Thank You! Get HubSpot free. Marketing 16 min read. Written by Anum Hussain anum. What Is an Ebook? How Is an Ebook Structured? What Can an Ebook Be About? Depending on your end user, though, you might find a use for any of the following file types: PDF PDFs are likely the most well-known file type. Can You Edit an Ebook? How Do You Read an Ebook?

Got your free ebook templates? Ready to make an ebook? Great -- let's get to it. How to Write an Ebook Choose a topic that matches your audience's needs. Outline each chapter of your ebook. Break down each chapter as you write. Design your ebook. Use the right colors.

As is a format person.

I found mine on ELance, and he is terrific. Currently I am working on a more detailed offering as you mentioned. So far, my key market has been pretty well left alone…even I look good with no competition! Ebooks have been an obsession of mine for years. Hi Tom, Can you share your freelance editor with me. It would be much appreciated. My email address is ap thetruthaboutputting. Just in Time! Excellent news, Jayson. The Copyblogger ebooks are great models: well written and beautifully designed.

Great stuff, Pamela. Jon Morrow tweeted out a link to a similar post you wrote, and it inspired me to get to work on my own ebook. It has 3 chapters that are based on my most popular blog posts one of which I have yet to write.

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Thanks for the encouragement on the title. I love ebooks—both reading and writing them. In addition to all of the benefits you mentioned, you can also update your book with time sensitive information. I love that I can add new information as things change or new technology appears. I do agree with JSB, you really need to be sure you have a lot of eyes on your work before it goes out because there are a lot of not so great books on amazon and if your book stinks, reviewers will let you know.

You just upload a new file! Hi Pamela, These are certainly great insights,however it appears as if writing an e book is going to take up so much time that one will not find time for anything much else. How do you start off in the first place? Start by creating a PDF-style ebook, which is easy to do with any word processor program. Aim for maybe pages. I think we need to be really careful with short books.

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• How to Use Ebooks Strategically and Reach Your Content Marketing Goals.

In print, the minimum you can bind is 25 pages and I think the average reader expects more than pages if you label something a book. Does length mean quality? Even if you are giving it away on your own website, I still think one needs to be careful with labels. I agree that pages is way too short for a Kindle ebook. Getting started with a PDF is a lot less daunting than trying to tackle an ereader-style ebook.

I think this is where some of the confusion comes in for people.