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The aptly titled Stretch Your Technology book series is a must have for anybody who wants to unleash the full potential of their smart phones. –Vishal Gondal.
Table of contents

• First, how we got here
• Stretch Your Creativity- How to Get into IT with a Fine Arts Degree
• Stretch Your Technology Protect

Innovation stalled because companies no longer had competitive giants like Responsys or Exact Target to push them along. That leadership vacuum opened the door to smaller, more nimble companies outside the ESP space. Their innovative initiatives pushed companies along the innovation arc instead of being pulled by them. Marketing and advertising technology providers, digital agencies and ancillary SaaS programs now challenge every aspect of the email space. Additionally, ESPs and other industry players are growing exponentially, faster than at any other time in our history — even including the boom-boom years around the turn of the 21st Century.

Every brand and technology provider wants email at the center of its martech and ad tech strategies. Email itself has grown far beyond its original construct — to send a message from Point A to Point B.

First, how we got here

Probably the most important part of this is the fact that email kills cookies. The primary email address beats cookies as the consumer identifier across channels. Key to that persuasion? Building trust and delivering on your promises! The primary email address is the digital equivalent of a Social Security Number, through which innovation is unlocked and empowered.

That rebranding of email is where we need to focus. With the recent Marketo, Rebel and SendGrid acquisitions, we see the new era for the maturation of email because each of these powerhouse companies has taken email in a new and exciting direction. These acquisitions are about more than the eye-popping sums their buyers paid for them. These companies have shown us what they can do with their data and their capabilities. I mentioned earlier that this expanding innovation arc has implications for ESPs, and now you can see why. You know what happens to people who fall behind the pack, right?

We know how futile and wasteful that can be. Rather, think of innovation in terms of what it can do for your customers. How are you enabling them to push their limits, and what new tech developments could help you better serve them? As you plan for innovation in , whether you are looking to grow customers, sales, revenue incrementally or set off an earth-shattering kaboom, take stock of the technology you already use, what your competition is doing, what the top brands in your market are doing and the innovations you wish you could use.

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• Stretch your Technology Email.

SendGrid, Rebel and Marketo share a common characteristic: They grew beyond the classic definition of email. They pushed email beyond the limits of conventional wisdom. Instead, they expanded and redefined email, its capabilities and how people could use it to make their lives better. They saw these companies push innovation, rather than be pulled by it. Not so for school IT directors, who are trying to determine how they will accomplish all of their summer projects in the absence of students and staff.

These projects likely include planning their summer edtech refreshes and wondering how they are going to purchase everything they need with limited resources. Finding the budget and time to do large technology refreshes will always be stressful, but there are a few ways IT directors can lessen the burden and Already a Member?

Click to Login Username or Email Address. Charles Duarte is vice president at Diamond Assets , where he works with schools to maximize the residual value of their Apple devices. He has taught grades 1, 2, 4, 5, and 6 and has implemented two different digital learning initiatives while serving in a variety of district leadership roles. Charles can be reached at charles diamond-assets. Get the week's top education technology news and find out how schools are solving technology problems to improve learning. Weekly on Monday and Thursday.

Find out the latest technology tips, tools and the innovative best practices schools are using everyday to improve learning.

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