Guide Technical Presentations – Book 1: Strategy Preparation and Planning

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Seven stages in planning a presentation. 1. Preparation. Many factors affect the to make strategic decisions about the design and tone of your presentation. This might involve avoiding technical jargon or explaining abstract concepts with​.
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Or you can memorize your talk, which entails rehearsing it to the point where you internalize every word—verbatim.


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And as soon as they sense it, the way they receive your talk will shift. Suddenly your intimate connection evaporates, and everything feels a lot more formal.

How to Give a Killer Presentation

We generally outlaw reading approaches of any kind at TED, though we made an exception a few years ago for a man who insisted on using a monitor. At first he spoke naturally. Many of our best and most popular TED Talks have been memorized word for word. One of our most memorable speakers was Jill Bolte Taylor, a brain researcher who had suffered a stroke. She talked about what she learned during the eight years it took her to recover.

After crafting her story and undertaking many hours of solo practice, she rehearsed her talk dozens of times in front of an audience to be sure she had it down. Obviously, not every presentation is worth that kind of investment of time. If they give the talk while stuck in that valley, the audience will sense it.

What Are Presentation Aids?

Their words will sound recited, or there will be painful moments where they stare into the middle distance, or cast their eyes upward, as they struggle to remember their lines. This creates distance between the speaker and the audience. Getting past this point is simple, fortunately. Then you can focus on delivering the talk with meaning and authenticity. Go with bullet points on note cards. Focus on remembering the transitions from one bullet point to the next. Also pay attention to your tone. Just be you. Some speakers project too much ego. They sound condescending or full of themselves, and the audience shuts down.

For inexperienced speakers, the physical act of being onstage can be the most difficult part of giving a presentation—but people tend to overestimate its importance. And when it comes to stage presence, a little coaching can go a long way. The biggest mistake we see in early rehearsals is that people move their bodies too much. They sway from side to side, or shift their weight from one leg to the other. Simply getting a person to keep his or her lower body motionless can dramatically improve stage presence.

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But the vast majority are better off standing still and relying on hand gestures for emphasis. Perhaps the most important physical act onstage is making eye contact. Find five or six friendly-looking people in different parts of the audience and look them in the eye as you speak. That eye contact is incredibly powerful, and it will do more than anything else to help your talk land.

People deal with this in different ways. Many speakers stay out in the audience until the moment they go on; this can work well, because keeping your mind engaged in the earlier speakers can distract you and limit nervousness. She recommends that people spend time before a talk striding around, standing tall, and extending their bodies; these poses make you feel more powerful. But I think the single best advice is simply to breathe deeply before you go onstage.

It works. In general, people worry too much about nervousness. Nerves are not a disaster. The audience expects you to be nervous. Acknowledging nervousness can also create engagement. Showing your vulnerability, whether through nerves or tone of voice, is one of the most powerful ways to win over an audience, provided it is authentic.

Susan Cain, who wrote a book about introverts and spoke at our conference, was terrified about giving her talk. You could feel her fragility onstage, and it created this dynamic where the audience was rooting for her—everybody wanted to hug her afterward. The fact that we knew she was fighting to keep herself up there made it beautiful, and it was the most popular talk that year.

With so much technology at our disposal, it may feel almost mandatory to use, at a minimum, presentation slides. If you have photographs or illustrations that make the topic come alive, then yes, show them.


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    6. If not, consider doing without, at least for some parts of the presentation. Instead of a flat sequence of images, you can move around the landscape and zoom in to it if need be. Used properly, such techniques can dramatically boost the visual punch of a talk and enhance its meaning. Artists, architects, photographers, and designers have the best opportunity to use visuals. Slides can help frame and pace a talk and help speakers avoid getting lost in jargon or overly intellectual language. Art can be hard to talk about—better to experience it visually. That can help sustain momentum.

    Another approach creative types might consider is to build silence into their talks, and just let the work speak for itself. The kinetic sculptor Reuben Margolin used that approach to powerful effect. Video has obvious uses for many speakers. In a TED Talk about the intelligence of crows, for instance, the scientist showed a clip of a crow bending a hook to fish a piece of food out of a tube—essentially creating a tool. It illustrated his point far better than anything he could have said. Used well, video can be very effective, but there are common mistakes that should be avoided.

    Anything with a soundtrack can be dangerously off-putting. The people in your audience are already listening to you live; why would they want to simultaneously watch your talking-head clip on a screen? You can make your own pitch deck with Biteable, or start with one of our video templates to make something a little more memorable. This video pitch presentation clearly speaks to the pains of everyone who needs to commute and find parking.

    It then provides the solution with its app that makes parking a breeze. The most epic example of a recent pitch deck is this one for Fyre Festival — the greatest event that never happened. Marvel at its persuasion, gasp at the opportunity of being part of the cultural experience of the decade, cringe as everything goes from bad to worse. Despite the very public outcome, this is a masterclass in how to create hype and get funding with your pitch deck using beautiful imagery, beautiful people, and beautiful promises of riches and fame.

    Need to get the right message out to the right people?

    Slide 1: Vision and value proposition

    Business presentations can do a lot of the heavy lifting for you. Simply press play and let your video do the talking. No fumbling your words and sweating buckets in front of those potential clients, just you being cool as a cucumber while your presentation does the talking. Check out two of our popular templates that you can use as a starting point for your own presentations.

    Modern graphics, animations, and upbeat soundtracks keep your prospects engaged as they learn about your business, your team, your values, and how you can help them. With often dry, complex, and technical subject matter, there can be a temptation for presentations to follow suit.

    How Good Are Your Presentation Skills? - from leondumoulin.nl

    Use images instead of walls of text, and keep things as easy to follow as possible. TrackMaven uses their endearing mascot to lighten up this data-heavy slide deck.


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    The graphs help to bring life to their findings, and they ensure to only have one bite-size takeaway per slide so that viewers can easily take notes. This slide deck below lays out a ton of in-depth information but breaks it up well with quotes, diagrams, and interesting facts to keep viewers engaged while it delivers its findings on wearable technology. Motivating your team can be a challenge at the best of times, especially when you need to gather them together for….