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Come kick off the 15th year of A3C at our official party powered by Atlanta United! Enjoy a night of cocktails and sounds by the best DJs in the city. Free RSVP. Believe Music Hall-Wish Lounge. Live Interview. Panel Room presented by Google for Startups.

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The Studio: Demo Room. Prominent producers will break down the making of several of their biggest hits. Learn how some of the biggest songs in hip-hop got created. Artist Center: Panels. You may know them from your favorite reality tv show but these leading ladies seem to have the Midas touch in both entertainment and business. From music to startups to the beauty industry these ladies have harassed their experiences in the television and music world to secure the bag. Join them in discussing how they have leveraged their celebrity to create platinum hits as entrepreneurs.

Attendees will learn how these boss women monetized their influence, grew their social media following, how they started their profitable businesses, and of course, tell us about the ones that didn't work in the process. Influential producers will spend min sessions making new beats in front of a live audience, taking us through their creative process and providing pro tips.

The Journal - River Partners

In this discussion we will be sitting down with this legendary management team to talk about their start, the present, and the future of BluePrint Group. The Loft Center Stage. Coulter, and Vanessa Baden Kelly. A conversation speaking on the past, current, and the future of the music business. From distribution to management to brand partnerships and everything in between. An intimate and important conversation around some of the injustices of the criminal justice system in America and possible solutions to work towards correcting them.

A look into the minds of the people behind some of today's biggest Instagram accounts. Moderated by Instagrams own, Fadia Kadar. A conversation with the man, the myth, the legend, Lenny "Kodak Lens" Santiago around photography, music, and culture as a whole. Moderated by Amber Grimes, this keynote conversation will explore the storied career of our keynote speaker, Bozoma Saint-John. Hear her take on the current state of the entertainment industry and what it means to be a powerful female voice in the boardroom.

These five finalists from across the US are flown to Atlanta to participate in the Action Accelerator, where they strengthen their business model, revenue model, and the way they talk about their work. At the end of the week, the finalists participate in a pitch showcase, the A3C Action Pitch Night, in front of a high profile audience of investors, artists, partners, peers, and community leaders. Producers don't get the credit or recognition for creating the sounds and movements behind the biggest artists in Hip-Hop. These super producers are driving the sound of hip-hop and have been responsible for creating some of Hip-Hop's biggest records.

In today's ever changing market, we sit down with some of the managers behind a few of todays hottest acts to see what they look for when choosing an artist and how they go about marketing that artist to the world. Stacey Abrams and Mikki Taylor will be discussing the importance of the historic election. Voter suppression is a scourge our country faces in states across the nation, but Georgians and Americans are fighting back. Fair Fight Action engages in voter mobilization and education activities and advocates for progressive issues. A discussion on the history of the intersection of Hip Hop and fashion with the iconic, Dapper Dan.

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They are truly at the forefront of all things culture. Center Stage Theatre.

Signature Experiences

Smith's Olde Bar Atlanta Room. A showcase featuring the next generation of artist from St. Louis that are on the path to taking the music industry by storm. Curated by Fatimah Hunter of Ahuntermgmt. We are committed to bringing upscale artists who give you the full package of strong vocals and lyrical content.

Masquerade Heaven. Hosted by Fort Knox,take a journey through the 4 elements of hip hop with a taste of nostalgia for the ages. We've partnered with A3C and curated a super dope lineup for the nexr Metanoia showcase on October 9th! We are excited to see you at the Music Room!


  • The Journal!
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Ozzie Areu gives a fireside chat about his new entertainment studios, the first-ever Latino-owned and operated, located in Atlanta. Here his personal story, his vision for his enterprise and his outlook on the future of video entertainment and talent.

Holiday Valley Starts Making Snow

Start your morning off right with Patreon. Grab some brunch, listen to some beats and connect with A3C artists like you. Hip Hop producer, Latrell James, will be onsite to mentor the sessions, and the iZotope team will help you capture and mix tracks in real time. You can take this recorded session with you, by downloading the Spire Music Recorder app to your mobile device in advance. The Studio: Presentations. The music industry has shifted to On Demand consumption, but the revenue and payments process hasn't changed. It can still take up to 6 months for revenue payments to flow through the music supply chain after a stream, while distributors, labels and artists have no visibility into the daily price of their streams.

The Studio: Beat Box. Only for artists, please bring 1 track on your phone or laptop.

Max 4 meetings. A panel discussion around the day to day operations in the radio promotions and artist promotions departments at some of the biggest record labels in music.

A Veteran's Christmas DVD

A conversation with some of the country's top radio Program Director's on how they stay ahead of the curve in a very digital world. Artist Center: Feedback. Artist Center: Mentorship Room. The Studio: Feedback. Hear from industry execs on the service and content side on the future of film and tv in this new video entertainment era. Learn how to use Serato Studio and make music. Serato Studio is an intuitive beat making software for DJs and producers. Get your ideas down quick and stay in the creative flow with time-saving features, including pre-made drum patterns, BPM-sync and one-click key shifting.

Start making music right away with built-in drum-kits, instruments, loops and samples from renowned artists and sound designers. In this Masterclass session, a nearlyyear veteran of the sample licensing business will explain the process to attendees, provide guidelines for how much they can expect to pay, give tips on how to bring that price down, and answer any questions. There is an awful myth running rampid in the music industry. It insists that creative people are not good business people. The fact of the matter is when you give a creative a spreadsheet, their eyes will glaze over.

Jammber believes when creatives are introduced to artfully designed tools that seamlessly flow with each step of the creative process, their business and their revenues can grow exponentially. In today's digital world, streaming is at the forefront of all music listeners. This panel will be discussing the people behind some of the world's leading streaming platforms and how they create their magic.

SoundCloud staff will also be on hand to listen to your music and provide advice on how to level up your career. Free food and drink will be provided. Eric "ET" Thomas will be speaking on building blocks of success for entrepreneurs and creatives. Presented by Recording Academy Atlanta Chapter. In the ever fast era of streaming, consumers now have an abundance of music choices to choose from. Standing out as an artist is key. This panel will be sitting down with some key artist managers that are are in the driver seat with some of todays hottest artists.

The Recording Academy Atlanta Chapter gives musicians, songwriters, producers, engineers, and industry professionals a local lifeline to the Recording Academy, because a community's stronger when we stay connected. We amplify music's collective voice on Capitol Hill and empower creators to stay engaged and active on a grassroots level. Music is more than just a passion. We celebrate music creators and their dedication every day. Together, WeAreMusic.