Share This Title: Generation Ageless Generation Ageless. How Baby Boomers Are Changing the Way We Live Today And They're Just Getting Started.
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- Generation Ageless
- J. Walker Smith
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Generation Ageless
Boomers are remaking what it means to get older, thus revolutionizing marketing to aging consumers. This is not wishful thinking. Medical advances and higher standards of living will offer Boomers the benefits of a healthier, more vigorous old age than that lived by prior generations.
Boomers will be the first generation to be able to take full advantage of 21st century medical advances. Breakthroughs in genomics, reconstructive surgery, lifestyle pharmaceuticals and more will transform aging into a time of reinvention and recommitment rather than a slow, declining deceleration to death.
Combine medical advances and Boomer attitudes with the size of the Boomer cohort and the result is a group ignored at one's peril. Younger generations are simply not big enough for Boomers not to matter most.
J. Walker Smith
Boomers are the 78 million-strong product of a year exception to the year-plus decline in U. Boomers didn't invent the sexual revolution; they are its offspring, the aptly described pig in the python. It is myopic to overlook Boomer priorities, preferences and potential. Unfortunately, though, ignoring aging Boomers is standard marketing practice. Boomer media audiences don't command premiums even though Boomer consumers control an enormous amount of spending in all types of businesses, and, in fact, the bulk of spending in most business categories. Doing more to appeal to Baby Boomers does not mean doing the same old things, however.
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Not only will Boomers be different than old people in the past, they will be different than they themselves were in years past. Feasibility of a virtual exercise coach to promote walking in community-dwelling persons with Parkinson Disease. IOM Institute of Medicine. Aging and medical education.
National Academy Press; Toward a national agenda for prevention. Assessing the role of rehabilitation science and engineering. The future of disability in America.
The National Academies Press; Retooling for an aging America: Building the health care workforce. Journal of Health Communication.
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Estimating health care-associated infections and deaths in U. This ground-breaking Yankelovich study will transform and expand our understanding of the Boomer generation as they reach their majority. With the first Boomers reaching 60 this year, they have become the dominant generation. Boomers are now CEOs and grandparents, hall of famers and church leaders.
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They hold positions of power and have created some of the most important institutions in our society. Boomers are all of one generation but they don't speak in the same voice. The shared experiences of the boomers created a common set of new values: But those values can be expressed in very different ways.
Simply contrasting Bill Clinton with George W. Bush shows how two Boomers can interpret the greater focus on self-fulfillment in very different ways.